Application

So Ho Ho Holiday Market

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Deadline: Oct 31, 2026 12:00 am (GMT-07:00) Pacific Time (US & Canada)
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Date: Dec 12, 2026 11:00 am - Dec 13, 2026 5:00 am (PDT)
place
Santa Rosa, California
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$200.00 - $400.00

About the application

Our vendor applications are open for our 5th annual So Ho Ho Holiday Market indoors at the Sonoma County Fairgrounds December 12th & December 13th 11am-5pm! 5k+ attendees each day! This isn't a traditional craft fair. We carefully curate vendors to align with our audience, focusing on modern makers, artists, fashion, vintage, jewelry, plants, sneaker resellers and unique holiday finds. It's pretty hip & cool! 

 

Vendors may register for one or both event days. Booth options include: a 10x10 space (includes pipe and drape). If applying for both dates, booths will be kept overnight- building will be armed.

 

We do not accept applications from MLM companies or political parties.

 

Please note- the Sonoma County Fairgrounds contracts their own food vendors for the event, so we are unable to accept applications from food trucks or food vendors who cook on-site. Baked goods and beverage vendors are okay to apply. This only applies to this specific event.

 

 Browse through our applications and let us know if you have any questions. This is an electronic agreement and by selecting the booths, you are validating and approving this agreement electronically.

About the event

The #1 destination for holiday shopping in Sonoma County! Join us for our 5th annual So Ho Ho Holiday market featuring 150+ small businesses, food, music, photo ops, and more! -Saturday, December 12th 11am-5pm - Sunday, December 13th 11am-5pm This event is FREE to attend!Find cool and unique gifts while supporting small businesses for the holiday season! See you indoors at the Sonoma County Fairgrounds
The SoCo Market
The SoCo Market
The SoCo Market
The SoCo Market

Prices

(2-Days) Retail Vendor $350.00 Non-refundable 10x10 booth spot. Pipe & drape is included. Vendors are responsible for bringing their own chairs & tables.
(2-Days) Food & Beverage $400.00 Non-refundable 10x10 booth spot. Pipe & drape is included. Vendors are responsible for bringing their own chairs & tables.
(1 Day) Food & Beverage Vendor $250.00 Non-refundable 10x10 booth spot. Pipe & drape is included. Vendors are responsible for bringing their own chairs & tables.
(1-Day) Retail Vendor $200.00 Non-refundable 10x10 booth space includes pipe & drape. Vendor responsible for tables & chairs.

Questions on the application

Business information

  • Business name
  • Legal business name
  • Contact name
  • Address
  • Email
  • Phone
  • Website (Optional)
  • Logo (Optional)

Additional information

  • What is your business Instagram (if applicable)?
  • What category best describes your business?
  • Tell us about your business! What do you sell?
  • If you are sharing a booth, please list your booth partners business name & Instagram handle
  • Please select the date(s) you are interested in:
  • Would you like to request a corner spot? (Additional $50)
  • Would you like electricty access for your booth? (Additional $25)
  • Do you give The SoCo Market permission to capture photo and video of your business to share on social media and use for other promotional material??
  • Vendors are responsible for providing their own tables & chairs. Pipe & drape is provided for booth vendors.
  • I acknowledge that I am required to have all the proper permits and licenses to sell in the state of California.
  • I acknowledge that there are no refunds once my payment has been processed.