Vendors and Cottage Food - Christmas Stroll 2026 Application
About the registration
Become a Vendor at the 45th Annual Christmas Stroll!
For 45 years, the Georgetown Christmas Stroll has welcomed families, friends, and visitors to Historic Downtown Georgetown to celebrate the holiday season and support local businesses.
This year, the Downtown Georgetown Association invites you to be part of Hometown Christmas Stroll: A Season to Gather—a FREE three-day holiday tradition that transforms Downtown Georgetown into one of Central Texas' premier holiday shopping and entertainment destinations.
As a participating vendor, you can expect a festive, high-energy atmosphere filled with holiday décor, live entertainment, family activities, food and beverage offerings, and thousands of shoppers looking for unique gifts and seasonal experiences. With more than 72,000 attendees in 2025, Christmas Stroll provides an exceptional opportunity to showcase your products, connect with customers, build brand awareness, and be part
of a beloved community tradition.
Throughout the weekend, guests will enjoy the Christmas Parade, Santa's Village, holiday concerts, dancing with the Grinch, family activities, charming downtown storefronts, and over 200 artisan and boutique vendors.
Visitors come ready to shop, explore, dine, and create lasting holiday memories.
At its heart, Hometown Christmas Stroll: A Season to Gather is about bringing people together through community, commerce, and holiday traditions. We look forward to partnering with vendors who help create a welcoming, memorable experience for our guests while showcasing the creativity, craftsmanship, and entrepreneurial spirit that make this event so special.
2026 EVENT DATES & HOURS:
Friday, December 4: 4:00 PM – 9:30 PM (5.5 hours)
Saturday, December 5: 10:00 AM – 9:30 PM (11.5 hours)
Sunday, December 6: 10:00 AM – 4:00 PM (6 hours)
Total Selling Time: 23 hours of prime sales opportunities
2026 EVENT PRICES:
BOOTH FEE:
10' x 10' Tent Booth Fee: $475.00 + $25 application fee = $500.00 + credit card fees
Why Should You Join the Christmas Stroll?
- Access to over 72,000 shoppers seeking unique gifts, artisan goods, holiday décor, and specialty items
- A premier platform for small businesses to showcase products and services to a large, engaged audience
- Strong community focus designed to help vendors connect with new customers and build lasting relationship
- A free, family-friendly holiday event that draws visitors from across the region
- High-visibility booth locations in a vibrant downtown holiday atmosphere
- Extended selling hours over three full days to maximize exposure and sales potential
- Vendor booth setup takes place on Friday
- Booths will be patrolled overnight on Friday and Saturday by local law enforcement for added security
- Marketing exposure including event maps, social media features, and potential inclusion in promotional materials
Important Details:
Application Deadline: August 16, 2026
Nonprofit Policy: While we value the important work of nonprofit and community organizations, the Downtown Georgetown Association's mission and event programming are commerce-driven and focused on supporting small businesses and economic vitality in Georgetown. Therefore, nonprofit organizations are not eligible to participate as vendors at Georgetown Christmas Stroll.
Vendor Tips for a Successful Stroll:
- Bring your most eye-catching and festive holiday booth décor
- Offer exclusive event specials or limited-edition products to attract shoppers
- Prepare for Texas winter weather—December can be chilly and unpredictable
About the event
Terms & Conditions
2026 ELECTRICITY POLICY!!!
To improve event operations, streamline logistics, and allow for an earlier load-in process, Georgetown Christmas Stroll will not provide electricity to vendor or cottage food booths.
- All vendors are required to provide their own self-contained, battery-operated power source and bright LED booth lighting. Because Christmas Stroll includes evening and nighttime event hours, illuminated booths are mandatory for safety, visibility, and the overall guest experience. Generators of any kind are prohibited.
- Vendors are responsible for ensuring their power source and lighting remain operational throughout all event hours.
By submitting an application, vendors acknowledge and agree to comply with this electricity policy.
TERMS & AGREEMENT
By submitting this application, I acknowledge that I have read and agree to abide by all vendor policies, including:
- I understand that the Christmas Stroll is a rain-or-shine event and that no refunds or credits will be issued for any reason, including inclement weather.
- I am responsible for providing and setting up all booth equipment, including WiFi or cellular service for point-of-sale transactions, tables, chairs, a mobile battery-operated power source (generators are prohibited), bright LED lighting for evening shopping hours, a tent with four (4) sidewalls, and a minimum of fifty (50) pounds of weight securely attached to each tent leg.
- I agree to keep my booth staffed and open for business during all published event hours.
- I understand that if I sell out of merchandise, closing my booth is prohibited. I agree to remain onsite and continue engaging with event attendees through the conclusion of event hours.
- I understand that early booth teardown or breakdown is strictly prohibited and may affect my eligibility for future Downtown Georgetown Association events.
- I agree to comply with all event rules, safety requirements, load-in/load-out procedures, and directions provided by Downtown Georgetown Association staff.
- I understand that all sales, transactions, tax collection, permits, licenses, inventory, and customer interactions are solely my responsibility.
- I will comply with all local health and safety regulations.
- I release and hold harmless the Downtown Georgetown Association, the City of Georgetown, and Williamson County from any liability, loss, or damage.
Prices
| 2025 Christmas Stroll Application Fee | $25.00 | Non-refundable | There is a $25 non-refundable application fee which is charged upon application plus processing fee. |
Questions on the registration
Business information
- Business name
- Legal business name
- Contact name
- Address
- Phone
- Website
- Logo (Optional)
Additional information
- You have read the ELECTRICITY POLICY within the Document templates, files, instructions, & waivers Section above. Your electronic signature below is acknowledgement that you understand and agree to providing your own mobile battery power source (not a generator).
- As a requirement of WCCHD, you must have your Food Handlers Certificate, please upload this certificate here:
- Release of Liability and Agreement to Christmas Stroll Guidelines Policies Procedures and Event Terms of Agreement
- What type of cottage food items will you sell?
- I am a:
- Do your products require temperature control for safety?
- How would you categorize your business? (Check all that apply)
- If you are a returning vendor, what previous DGA events did you participate in? (check all that apply)
- If you answered yes to the above question, you MUST obtain a Temporary Food Event Permit for each market date that you attend, your signature below acknowledges this requirement by WCCHD.
- What best describes the primary products or services you will be selling? (Check all that apply)
- Do you offer product samples?
- Please describe the products/services/food/beverages you are selling. Please be specific: is it homemade/manufactured? If you are a boutique, list brands that you sell. If you are cottage food, describe your product.
- If you do provide sampling, where do you package the samples at?
- How will you load your product into the event in?
- What is the price range of your products/services? (example: $1-$45)
- Are your tent weights at least 50lbs per leg? (Required for safety)
- Tents must have straight legs, slanted legged tents are not allowed. By signing you agree to only bring a tent with straight legs.
- Only 10x10 booths are allowed. No double booths are allowed at this event. By signing, I understand a 10x10 booth is my only option.
- How did you hear about the DGA event/s?
- Instagram Handle (don't have one, no problem, just enter in NA)
- Facebook Handle (don't have one, no problem, just enter in NA)
- Please specifiy your business category
- Please specifiy the primary products or services you will be selling?
- As a requirement of WCCHD, you must have your Food Handlers Certificate, please upload this certificate here:
- Do your products require temperature control for safety?
- If you answered yes to the above question, you MUST obtain a Temporary Food Event Permit for each market date that you attend, your signature below acknowledges this requirement by WCCHD.
- Do you offer product samples?
- If you do provide sampling, where do you package the samples at?
- Upload your Temporary Food Event Permit (if required, see above)
- If you meet the points listed in the question above, please upload your Temporary Food Event Permit
- I acknowledge and understand that the DGA team will strategically assign each vendor booth and food vendor location based on the products and services offered. This is done to minimize direct competition and to ensure an organized and cohesive experience for our visitors.
Picture requirements
- Minimum pictures required: 2
