2026 Christmas Stroll Sponsorship

Deadline: Oct 30, 2026 11:59 pm (GMT-05:00) Central Time (US & Canada)

Date: Dec 04, 2026 4:00 pm - Dec 06, 2026 4:00 pm (CDT)

116 W 8TH ST, GEORGETOWN, Texas 78626-5847, United States

About the event

For 45 years, the Georgetown Christmas Stroll has brought families, friends, and visitors together to celebrate the spirit of the Christmas in the heart of Historic Downtown Georgetown. This year, the Downtown Georgetown Association invites you to experience Hometown Christmas Stroll: A Season to Gather a warm and welcoming FREE family-friendly three-day celebration filled with twinkling lights, festive décor, holiday music, and timeless traditions. More than a holiday event, it's a place to slow down, connect, and create meaningful memories with the people who matter most and experience the hospitality and community spirit that makes Georgetown special. With more than 72,000 attendees in 2025, Christmas Stroll has become one of Central Texas' most cherished holiday traditions. Enjoy the Christmas Parade, Santa's Village, holiday concerts, family activities, festive food and drinks, charming downtown storefronts, and over 200 artisan and boutique vendors. From dancing with the Grinch to gathering beneath the glow of the Square's holiday lights, every experience is designed to bring people together. At its heart, Hometown Christmas Stroll: A Season to Gather is a celebration of community, connection, and traditions, inviting families, friends, and visitors to gather, celebrate, and create lasting memories in the heart of Georgetown, Texas! Friday, December 4: Stroll Kickoff Celebration 4:00pm - 9:30pm • Kickoff Celebration: Gather with family and friends as Historic Downtown Georgetown comes alive with the grand illumination of thousands of holiday lights, festive music, and the joyful spirit of the season. It's the perfect way to kick off your Christmas. • Dancing with the Grinch & Concert: Dance, laugh, and capture festive photos with the Grinch before enjoying a local live music and evening concert that fills the Square with Christmas cheer. • Christmas Marketplace & Food Courts: Discover over 200 artisan and boutique vendors offering handcrafted gifts, holiday décor, seasonal treats, and one-of-a-kind treasures while enjoying delicious eats from local food trucks. • Stroll the Square: Explore beautifully decorated storefronts, festive dining, cozy cafés, and the warm hospitality that make Historic Downtown Georgetown a favorite holiday destination. Saturday, December 5: A Day to Gather 10:00am - 9:30pm • Christmas Parade: Everyone’s favorite! Watch colorful floats, festive performers, and local groups march through the streets in a swirl of holiday spirit. The parade starts at 10:00 a.m. • Santa’s Village, Whoo Hair & Face Painting: Visit Santa for memorable family photos, enjoy whimsical Whoo Hair makeovers, and let little ones become part of the holiday fun with festive face painting. • Holiday Shopping & Food Courts: Spend the day browsing more than 200 artisan vendors, exploring locally owned boutiques, enjoying delicious food trucks, dining at downtown restaurants, and treating yourself to seasonal favorites throughout the Square. • Family Activities: Explore Kids Zone offering games, treats, and crafts for all ages. This special area is filled with games, interactive crafts, rock wall, obstacle course, designed to delight kids and families alike. • Snow in the Park: Experience the excitement of real falling snow in the heart of Downtown Georgetown! Build lasting memories as children play, families gather, and everyone enjoys one of Christmas Stroll's favorite holiday traditions. • Live Entertainment: Enjoy entertainment throughout the day on two unique stages! The Jingle Bell Stage features live music, including our Saturday night headlining band and dancing, while the Silver Bell Stage showcases talented local schools, dance studios, cheer teams, musicians, and community performances that celebrate the spirit of the season. Sunday, December 6: Closing Day Celebration 10:00am - 4:00pm • Last-Chance Shopping & Food Courts: Enjoy one final opportunity to shop unique gifts from artisan vendors, explore downtown boutiques, savor seasonal favorites from food trucks and local restaurants, and find those last special Christmas treasures. • Family Fun & Live Entertainment: Continue making holiday memories with family activities, festive performances, and holiday entertainment throughout Historic Downtown Georgetown. • Hometown Farewell: Before the weekend comes to a close, gather with loved ones to soak in the sights, sounds, traditions, and hospitality that have made Georgetown Christmas Stroll a cherished holiday tradition for 45 years.

Downtown Georgetown Association

Contact Organizer

Downtown Georgetown Association

Contact Organizer

About the application

The 45th Annual Hometown Christmas Stroll "A Season to Gather" Kick off the holiday season in Historic Downtown Georgetown for a FREE three-day celebration filled with festive cheer, live entertainment, shopping, and family-friendly activities. The Downtown Georgetown Association invites you to experience the 45th Annual Christmas Stroll, transforming the Square into a vibrant holiday destination featuring twinkling lights, beautifully decorated storefronts, and over 200 artisan, craft, and boutique vendors offering unique gifts for everyone on your list. In 2025, the event welcomed over 70,000 attendees, and this year promises to bring even more visitors together to celebrate the season in the heart of Georgetown. Enjoy live music throughout the weekend, delicious food from local restaurants and food vendors, and a full schedule of seasonal entertainment. Families can look forward to special activities for kids, photo opportunities, and visits with Santa on the Square. Don’t miss the Christmas Parade on Saturday morning—one of the most anticipated events of the weekend—bringing energy, music, and celebration to the heart of downtown. Take your time exploring the Square, enjoying the sights and sounds of the season, and making lasting holiday memories with family and friends. Event Schedule Friday: Hometown Kickoff December 4, 2026: 4:00 PM – 9:30 PM Saturday: Parade Day & Full Festivities December 5, 2026: 10:00 AM – 9:30 PM Sunday: Closing Day Celebration. December 6, 2026: 10:00 AM – 4:00 PM

Terms & Conditions

I understand that I am choosing to participate in the 2026 Christmas Stroll at my own risk and hereby release the Downtown Georgetown Association, Williamson County, and the City of Georgetown, from any liability arising from this event or the use of City premises for those purposes. I further agree to hold the above parties harmless from any accident, incident, injury, death or damage arising from my use of City premises during an event. Such indemnity adheres to the Rules and Regulations included in this application package as well as the rules and regulations outlined online. TERMS & AGREEMENT By submitting this application, I acknowledge that I have read and agree to abide by all vendor policies, including: The DGA Christmas Stroll event is a rain-or-shine event, and no refunds will be issued for any circumstances including inclement weather. I am responsible for providing my own setup, including tables, chairs, and tents with proper weights. I understand that all sales and transactions are my responsibility. I will comply with all local health and safety regulations. I release and hold harmless the Downtown Georgetown Association, the City of Georgetown, and Williamson County from any liability, loss, or damage.

Related files

Sponsorship Packages

2026 Event Terms of Agreement Policies Procedures FINAL 5.18.26.pdf

2026 Christmas Stroll Sponsorship Guidelines, Policies, and Procedures FINAL 5.18.2026.pdf

DGA Christmas Stroll 2026 Sponsor Branding Kit & Media Release Form.pdf

Prices

Grand Marshall Sponsor	$10,500.00	Non-refundable
Annual Sponsorship	$9,000.00	Non-refundable
Hometown Signature Sponsor	$7,500.00	Non-refundable	For more information, please click on the sponsorship package PDF attached to the application.
Season to Gather Sponsor	$5,500.00	Non-refundable	For more information, please click on the sponsorship package PDF attached to the application.
Front Porch Sponsor	$4,000.00	Non-refundable	For more information, please click on the sponsorship package PDF attached to the application.
Town Square Sponsor	$2,000.00	Non-refundable	For more information, please click on the sponsorship package PDF attached to the application.
CRAFT BODY SCAN	$2,500.00	Non-refundable
In-kind sponsorship	$0.00	Non-refundable	Trade Sponsorship for Services
Cutco	$8,000.00	Non-refundable
Renewal	$3,500.00	Non-refundable
Heirloom Community Impact Sponsor	$10,500.00	Non-refundable

Questions on the application

Business information

Business name
Legal business name
Contact name
Address
Email
Phone
Website (Optional)
Logo (Optional)

Additional information

Have you read the Agreement Terms and Guidelines for this year's Stroll?
What type of service/business do you offer?
What year was your business established?
Have you ever sponsored a DGA event before, if so which one?
How did hear about Christmas Stroll?
What are your primary goals for sponsoring the Christmas Stroll? (check all that apply)
If other, please describe .
Facebook Handle (don't have one, no problem, just enter in NA)
Instagram Handle (don't have one, no problem, just enter in NA)
Please provide your website.
If different from primary contact, please provide your marketing contact.
If different from primary contact, please provide your accounts payable contact..
Do you want to participate in the parade?
If you will be having a tent during Christmas Stroll, what type of vehicle will you be loading in with?

2026 Christmas Stroll Sponsorship

45th Annual Georgetown Christmas Stroll

Start Application