The YMCA is a longstanding and beloved part of the NRV region. By aligning your brand with ours, you show the community that your company is dedicated to building programs for YOUTH DEVELOPMENT, HEALTHY LIVING, and SOCIAL RESPONSIBILITY. You will be affiliated with an organization that is locally loved and respected and easily recognized across the nation far and wide.
The YMCA at Virginia Tech is proud to introduce a new month-long annual event this spring. The Y Spring Expo will run from March 25- April 25 and will feature 4 different themes showcasing the various community programs provided to the community by the YMCA at Virginia Tech in partnership with clubs, programs, departments, and groups from Virginia Tech and the wider community. We will also partner with local businesses and non-profits to help promote their activities which make our community so special.
• International Week- March 25- March 31 featuring International Restaurant Week
• Healthy Lifestyles Week- April 2-9
• Healthy Kids Week April 10-17- featuring virtual Fun Run
• Sustainability Week- April 18-25- featuring Earth Day
As part of our many changes this year, we are offering our local businesses a chance to sponsor this event and be a part of making the spirit come alive!
The main event will take place between March 25- April 25, 2021
As a Y Champion you will receive:
Virtual Storefront
Sponsor Placement in event activity videos
Recognition in YMCA at VT e-newsletter
Inclusion in Press Release
Inclusion in virtual SWAG BAG
Print media recognition
Spotlight during event
Social Media recognition
Company name & logo visible on the YMCA at VT website
Company name & logo visible on the Eventeny Y Spring Expo event page
Company Logo on our Virtual Fun Run t-shirt.
Value:
Instagram followers: 751
Facebook
4,000+ Likes and Follows
1,500+ weekly page engagements
40,000+ people reached weekly
Reach Value: $4,500 Value at $0.10 value per audience member
Spotlight During Event:
All sponsors will be highlighted periodically during the event. The frequency of shout-outs to your company will depend on the sponsor level that you become a part of.
Y Champion: 7+ Highlights during the event
Value:
This is our 1st annual Y Spring Expo and follows our history of running the YMCA Craft Fair for 51 years.
Reach Value: $150 per shoutout
at $0.15 per person expected to be present during any given shout-out!
That’s countless residents that will appreciate any and all supporters keeping this event running.
Not to mention, going virtual for this event allows us to reach audiences in regions anywhere.
We can’t attest to the numbers we’ll see, given this is the first time we’ve done this, but the potential for the reach is unlimited.
Print Media Recognition:
Your logo will be featured on our flyers.
Flyers and posters are to be posted at our locations including the Thrift Shop on N. Main Street
Residents engaged in our other YMCA programs are sure to appreciate our sponsors!
Print material will be up for weeks leading up to the event, further broadening your reach
Value:
Thrift Store Traffic: 100s per day
Reach Value: $150 per day
Inclusion in Swag Bag:
We will be creating a virtual swag bag of YMCA and our sponsors’ information and coupons that will be available to all attendees of the Y Spring Expo.
You will have the flexibility to create anything you’d like for your contribution in the swag bag, subject to our approval.
Value:
Participation in the swag bag is more likely to convert our audience into your customers.
Touching them with your story and tempting them for your promotions are sure to get them to your door!
$500 value per 1000 Swag Bags distributed.
Press Release Recognition:
The Y Spring Expo event is expected to be advertised on local news networks. Y Advocate and Y Champion sponsors will get a highlight in the shoutout.
Value:
While we don’t have the reach numbers for the various networks, we can say that it should be sure to reach thousands of people.
That’s at least a $300 value at $0.10 per audience member reached.
Participation in Activity Videos:
Sponsors will have the opportunity to submit a video to be played during our entertainment breaks at the Y Spring Expo.
This will be sure to increase your exposure and get the attention of Y Spring Expo attendees over any of the other sponsor highlights that are being offered.
You know you won’t be ignored! Advertisements and logos may not be the best at capturing the attention of our consumers with everything else that is thrown at them. But your engagement in our YMCA activities sure will do the trick!
This is only offered to our top-level sponsors, the Y Champions.
Value:
Past attendance has reached over 1,000 community members per day we’re open.
Reach Value: $250 per shoutout
at $0.25 per person expected to be present during any given shout out
Virtual Storefront
Sponsors will be given a virtual storefront on our event hosting program, Eventeny, to sell their goods to Y Spring Expo attendees.
Assistance will be provided on set-up
This is essentially the same thing our vendors will use to share their crafts
So, you’ll be a sponsor and a vendor!
This is only offered to our top-level sponsors, the Y Champions.
Value:
You’ll provide increased convenience for any Y Spring Expo attendee to become a customer, by giving them the opportunity to buy directly at the event.
This will increase your potential conversion rate from this sponsorship by over 150%
Your company will be on the line up with other vendors that the attendees have come to see, increasing the likelihood of the attention that will be given to you.
$115 Value
Based on our vendor and application fee
Inclusion in Our e-Newsletter
Sponsors at the Y Champion level will be included in our weekly e-Newsletter leading up to the event.
Our Newsletter highlights all of the headlines of YMCA involvement in the community and their partners.
The retention rate during the fall season is especially high due to long-time residents looking out for information on annual events such as our Craft and Book Fair and now the Y Spring Expo.
So, they’ll be looking out for the exact section of our newsletter that you’ll be a part of!
Value:
Number of Email Subscribers: 6,000
Reach Value: $60
at $0.01 per subscriber
Our Virtual Craft Fair in November- December 2020 attracted more than 90,000 visits to the event site.
