GENERAL INFORMATION & AGREEMENT
By reading the information below and submitting this online Alcohol Beverage Application & Agreement, you are agreeing to abide by all rules and regulations set forth by the City of Alpharetta in the 2020 Taste of Alpharetta and made a part hereof by reference.
1) ALCOHOL BEVERAGE VENDORS will be notified by email of acceptance by March 23, 2020. On-line application is credit card payment only. Alcohol Beverage Vendors must have a brick and mortar restaurant or beverage retail location within the Taste of Alpharetta footprint to apply. Criteria for acceptance may include, but is not limited to the following:
a. Application received and completed by the deadline date;
b. Past compliance with Health Department in fire code regulations;
c. Event involvement (ie: is your restaurant participating also with a food booth?);
d. Attendance at mandatory alcohol vendor meeting; Date is March 30 at City Hall.
e. Willingness to comply with all aspects outlined in this application.
The City of Alpharetta reserves the right to accept or decline an applicant.
2) A NON-REFUNDABLE $250 FEE is required to reserve 1 (one) 10’ x 10’ booth space within the Beer Garden or 1 (one) 10' x 10' Non-Beer Garden alcohol booth space. Each space is $250.00.
This space includes 1 (one) 10’ x 10’ open-sided tent, 3 (three) six-foot tables, and 1 (1) chair. Bring tablecloths, decor, signage for menus and visual displays for the booth.
a. NON-BEER GARDEN Alcohol BOOTH SET-UP: BEGINS at 1:00 PM on day of event. BE READY TO SERVE by 4:45 PM. All VEHICLES OFF FESTIVAL SITE BY 3:30 PM. Event ends at 10:00 PM. Please do not begin breaking down prior to this time.
b. BEER GARDEN Alcohol booth SET-UP: BEGINS at 12 noon on day of event. BE READY TO SERVE by 4:45 PM. All VEHICLES OFF FESTIVAL SITE BY 3:30 PM. Event ends at 10:00 PM. Please do not begin breaking down prior to this time.
Vehicle Pass: Prior to the event, you will be mailed a vehicle pass to drive onto the festival site for unloading, two per alcohol vendor. Booth number will be on this pass. Please display on the dashboard for load-in. Vehicles without this pass will not be permitted onto event site. Staff does not need a pass but should park and walk to the booth.
3) BEVERAGE SALES: All alcohol sales must be both cash and credit card and will be processed at the booth. No tickets may be accepted by the alcohol vendors. Each alcohol vendor must have a minimum of two (2) POS to accommodate two (2) lines of customers at booth. Patrons must have the option of purchasing a "Tasting price" and “Full Portion Price” (Max 16 oz). Pricing and product mix for all beverages will be mutually agreed upon by all Alcohol Beverage Vendors. Alcohol beverages may not be given away. One (1) drink per ID’d person at a time. It is responsibility of restaurant to ID all patrons. No wristbands
Each Alcohol Beverage Vendor must offer at least 1 (one) Georgia beer, wine or spirit on their menu.
Alcohol Beverage Vendors will be responsible for all beverage product, ice, cups, sales labor, support labor, and equipment needs in order to ensure maximize potential sales and customer experience. Ice will be available for purchase from the High School band booster clubs on-site during the Taste of Alpharetta. All alcohol beverage product must be served in clear cups, no larger than 16 oz. Alcohol Beverage Vendors must submit a beverage sales report for City of Alpharetta for the event which show sales by product and location. The city will invoice your business for 20% of your sales, after receiving your sales report.
4) BEVERAGE LICENSE:
Alcohol Beverage Vendors must have current Alpharetta alcohol license.
As a current City of Alpharetta alcohol licensed business, you are required to add the caterer license for $50 (per year cost).
Catering license is obtained from City of Alpharetta Finance Dept through Shanta Wilson - swilson@alpharetta.ga.us
For those serving alcohol, a pouring permit must be obtained from City of Alpharetta Public Safety department. Alcohol vendors are required to contact City of Alpharetta Public Safety Records Department for pouring permits . 678-297-6000
Alcohol beverage vendor must practice safe serve policy and serve guests 21+ only.
PERMIT REQUIRED CERTIFICATE OF INSURANCE: Alcohol Beverage Vendors must be properly licensed and permitted within the City of Alpharetta to pour and sell alcoholic beverages at this public event, as well as within Fulton County and the State of Georgia. Vendors must complete an off-site alcohol catering application with the City’s Public Safety Department, and provide a COI naming City of Alpharetta, its officers, directors, and affiliates as additional insured on restaurant’s umbrella alcohol liability policy.
5) RAIN OR SHINE the Taste of Alpharetta will be held.
6) MENU BOARDS for the Beer Garden and also Non-Beer Garden alcohol booths are to be supplied by each Alcohol Beverage Vendor. Post signs high for visibility. Electrical signs are prohibited. Pricing and product mix for all beverages will be mutually agreed upon by all beverage vendors.
Tent Header Signage for the Beer Garden and Non-Beer Garden booth spaces will be provided by City. All Menu board signage and all other signage will be supplied by the alcohol vendor.
7) FESTIVAL ATTENDANCE: An expected 50,000 people attend Taste of Alpharetta each year. Be prepared to monitor and serve the crowd accordingly.
8) BOOTH ASSIGNMENTS and load-in instructions will be completed and emailed prior to the event. The City of Alpharetta will determine the location of the beverage sales tents, based on the needs of the event. Sales in each location must be conducted out of a tent furnished by the event (no draft trucks). At Beer Garden location, the City will work with Alcohol Beverage Vendors to determine if there is room to facilitate use of a draft truck. If draft truck is used, it must be loaded in at 8am on event day and must be removed prior to 5am on the following day.
9) BEER GARDEN PROGRAMMING: Alcohol vendors will provide contacts and introductions to local brewery and winery representatives to allow City to plan programming of Beer Garden stage with representatives from Georgia breweries and or wineries, or other educational sessions on craft beer. City will provide a small PA system for speakers in Beer Garden. City will be responsible for creating the schedule of speakers in the Beer Garden.
10) NON-ALCOHOL BEVERAGES: Please do NOT sell or give away soft drinks, sports drinks, water or drinks of any kind. Milton High School and Alpharetta High School Band Booster Clubs have exclusive rights to sell these items as a fundraiser for their school programs.
11) CLEAN-UP: ALL trash, papers or boxes must be placed in a dumpster. Please reference an event map for dumpster location. If trash is left at your booth, a fee of $100 will be added to your invoice.
12) TENTS, TABLES & CHAIRS: The City has rented 1 (one) 10’ x 10’ tent, 3 (three) tables and 1 (one) chair for your 10’ x 10’ alcohol booth location. If any of the items are missing or damaged, the expense will be added to your invoice.
13) ELECTRICITY: To ensure adequate electricity at your booth, we must receive your electrical request by April 1, 2020. This deadline is Georgia Power's requirement to confirm electrical needs. It is your responsibility to bring two 100-ft. extension cords and low gauge power strip for EACH outlet requested as they are not located directly behind your booth. An electrician will be on the festival site from 12 - 11 PM.
14) PUBLIC SAFETY: City of Alpharetta’s Police and Fire Department require that all sidewalks behind your booth spaces not be blocked. Please do not use the sidewalks for storage or prepping of beverages. We have provided additional space between the booths for this use.
15) FOOD SAFETY GUIDELINES for temporary events established by the Fulton County Health Department will be strictly adhered to. Guidelines can be found by entering the following address in your browser: http://bit.ly/FultonCoHealth
16) LIABILITY WAIVER AND RELEASE: By signing and submitting this application, organization assumes all responsibility for, and risks and hazards of, participation in the activity planned by organization. In considerations of the City of Alpharetta providing permission to use the space requested, and all members of organization, do hereby release the City of Alpharetta, including all officials, officers, employees, sponsors, organizers, supervisors, volunteers, participants, and all other agents, of any and all claims, demands, rights, and causes of action of whatever kind and nature, arising from and by reason of, and all known and unknown, foreseen and unforeseen, bodily and personal injuries, damage to property, and the consequences thereof, resulting from participation in the rental activity planned in the City of Alpharetta.
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