Application

Restaurant

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Deadline: Mar 31, 2023 11:59 pm (GMT-05:00) Eastern Time (US & Canada)
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Date: May 11, 2023 5:00 pm - May 11, 2023 10:00 pm
place
Alpharetta, Georgia
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$30-495

About the event

Taste of Alpharetta has become an annual tradition for festival-goers, families and foodies. Mark your calendars to dine in Downtown Alpharetta at over 65 local restaurants in one fun night. Sample delicious appetizers, entrees and desserts from the top chefs in town. Enjoy culinary delights, family fun zones, locally grown interactive area, activities for all ages and entertainment to please every palate. Admission is free and food tickets are available for purchase before the event and on-site. The Taste of Alpharetta is going CASHLESS. Please plan to utilize a credit/debit card, or payment App, for all ticket purchases.
JacobsEye Marketing Agency
JacobsEye Marketing Agency
JacobsEye Marketing Agency
JacobsEye Marketing Agency

About the application

If you have a brick and mortar location in Alpharetta or a neighboring city, we invite your restaurant to apply to participate in the 2023 Taste of Alpharetta! The event has become an annual tradition for festival-goers, families and foodies for over 30 years.
 
Restaurants will promote and sell their highlighted specialties by charging up to ten (10) tickets (tickets are $1 each) per sample. This allows you to market your restaurant to about 40,000 people in one evening!
 
NEW INITIATIVE for 2023 - We are excited to offer a scaled revenue payout to our Restaurants this year.  The more you sell, the higher percentage you get paid!
 
NEW OPPORTUNITY for 2023 - Patrons can purchase a Premier Speed Pass to avoid sampling lines. If you "TASTED" in 2022 and had gross sales over $4,000, you can opt-in to participate in the Premier Speed Pass program! 
 
NEW FOOD RESCUE PARTNER - We have teamed up with Goodr, so any leftover food samples you have can be collected at the event conclusion and delivered to people in need.
 
We will be promoting with additional marketing on social media.  More details to follow!
 
IMPORTANT DATES
Application Deadline:                     
  • March 31
Notification of Acceptance:             
  • April 4
Restaurant Payments Deadline:     
  • April 7*
Electrical Request Deadline:
  • April 13
Marketing Deadline:                       
  • April 19 (list of what you will sample)
Pre-Event Kick-Off Meeting (MANDATORY):           
  • April 25 - 10:00 a.m.
  • Will be available via Zoom
Taste of Alpharetta:                         
  • May 11
  • Set Up Begins 1:00 p.m. 

* Upon acceptance you will receive an email to pay fees through Eventeny online.  You may also pay with a check by e-mailing: toa@jacobseye.com. Payments are expected within 7 days of acceptance. If payments are not received by April 7, your application may be canceled.
For any questions regarding this application process, please contact us at TOA@jacobseye.com.

Terms & Conditions

GENERAL INFORMATION & AGREEMENT
By reading the information below and submitting this online Restaurant Application & Agreement, you are agreeing to abide by all rules and regulations set forth by the event organizers in the 2023 Taste of Alpharetta and made a part hereof by reference.
 
No food truck vendors or food vendors without a brick and mortar facility are accepted to the event.
 
1) PRE-EVENT KICK-OFF/MANDATORY Restaurant MEETING will be held on Tuesday, April 25, 2022, from 10-11 AM at City Hall. This meeting will also be available via Zoom.  We will hold a second, ZOOM only call on Thursday, April 27, from 2-3PM. Mark your calendars for one of these REQUIRED kick-off meetings. Further details in upcoming emails!

2) RESTAURANTS will be notified by email of acceptance (usually within two (2) days of submitting application), and by April 4 at the latest. You will be directed by email to Eventeny site for payment. On-line registration offers credit card payment only. You may also pay with a check by e-mailing: toa@jacobseye.com. Restaurants must have a brick and mortar restaurant location within Alpharetta city limits, or a nearby city, to apply. Criteria for acceptance may include, but not limited to the following:
  1. Application received and completed by the deadline date;
  2. Past compliance with Health Department and fire code regulations;
  3. Event involvement such as entertainment at booth, participation in culinary competitions, etc.;
  4. Attendance at mandatory restaurant meeting at City Hall on April 25;
  5. Alpharetta or nearby city mailing address;
  6. Restaurant's hospitality at your booth.
The Event Management reserves the right to accept or decline an applicant.

3) RESTAURANTS MAY RESERVE ONLY ONE SIZE food tent space (either a 10x10, 10x20 or 10x30 food tent space).
  1. For each 10 x 10 food tent space, you will receive (1) 10 x 10 open-sided tent, (3) 6 foot tables, (2) chairs.
  2. For each 10 x 20 food tent space, you will receive (1) 10x20 tent [or (2) connected 10 x 10 tents], (5) 6 ft. tables and (4) chairs
  3. For each 10 x 30 food tent space, you will receive (1) 10x30 tent [or (3) connected 10 x 10 tents], (6) 6 ft. tables and (6) chairs.
Event will provide (at no cost to you) a small sign (12" x 18" coroplast) with your restaurant's name to place on the tent.
If any of the rental items are missing or damaged at end of evening, your restaurant will be billed
Bring tablecloths, menu boards with prices listed, décor items, restaurant signage (for back or side of tent) and visual displays for the booth.
Note: Restaurants may request to bring/use their own tent. If so, please submit a picture of the tent along with your application.  Tents provided by a restaurant must be branded with your restaurant name/logo, and meet construction size, quality and fire resistance standards.
Event staff strongly recommends the following to all restaurants:
  1. If your sales were over $3000 in 2022, please reserve a 10x20 or 10x30 food tent space. This will help alleviate long lines for your patrons.
  2. If you are new to the event this year, you may choose any tent size to meet your needs.
4) SET-UP BEGINS at 1:00 PM. BE READY TO SERVE by 4:45 PM. When unloading your vehicle, pull up close to the booth to let another car pass. Quickly unload, move the vehicle, and return to set up restaurant booth. All VEHICLES OFF FESTIVAL SITE BY 3:30 PM! Event ends at 10:00 PM. Please do not begin breaking down prior to this time.

5) FOOD SAMPLES and TICKET EXCHANGE: Each food ticket value is $1. Your food samples may be sold for a minimum of one ticket ($1) and a maximum of ten tickets ($10). Food may NOT be given away or exchanged for cash. Please price your food in a way that best suits your restaurant.

6) CULINARY COMPETITIONS: There will be 6 (six) opportunities to showcase your chef’s talents to our panel of Culinary Judges, should you apply.
  1. Best appetizer
  2. Best finger food or sandwich
  3. Best entrée/fine dining
  4. Best presentation
  5. Best dessert
  6. Peoples Choice (all restaurants automatically entered in this category)
7) TICKET COLLECTION/REDEMPTION - NEW INFORMATION/PROCESSES/REVENUE SHARE:
 
All tickets will be electronically processed - you will need a minimum of two (2) mobile devices (phone, tablet, etc.), per 10x10 space, on the day of the event dedicated to ticket processing.  YAY - no more counting!!!
 
Improved Revenue Share Model 
  • The more you sell, the higher percentage you keep (instead of 50/50 split of all revenue as in the past). 
  • The first $2,000 gross revenue is paid at fifty percent (50%) reimbursed to your restaurant.  The gross revenue between $2,001-$4,000 is paid at (65%) reimbursed to your restaurant. The gross revenue between $4,001-$5,000 is reimbursed at (85%) to your restaurant. The gross revenue in excess of $5,000 goes (100%) to your restaurant!!! 
  • Example: Restaurant gross revenue of $5,860 would receive $3,960 (as opposed to $2,930 in the past). First $2000 (50%=$1,000), Next $2000 (65%=$1,300), Next $1,000 (80%=$800), Over $5,000 gross (100%=$860).
A completed W-9 Form must be provided to receive the reimbursement. Funds will be distributed approximately fourteen (14) days after the event, along with complete documentation of revenue share.
 
8) RAIN OR SHINE the Taste of Alpharetta will be held.
 
9) MENU BOARDS with ticket prices for your booth space are to be supplied by each restaurant (no electrical sign). The festival is expecting 40,000+ attendees, so post signs high for visibility. Be creative and showcase your restaurant! We recommend at least an 11" x 17" sized menu on coroplast with grommets to zip tie to your tent.
 
10) FESTIVAL ATTENDANCE: An estimated 40,000 festival-goers attended the 2022 Taste of Alpharetta. Please prepare approximately 3,000-5,000 sample-sized proportions for the 2023 Taste of Alpharetta.

11) BOOTH ASSIGNMENTS and load-in instructions will be completed and emailed prior to the event. Many factors are considered, such as electrical requirements, number of booth spaces needed, type of cuisine served and application deadline. We will try our best to accommodate special requests.

12) VEHICLE PASS: Prior to the event, you will be mailed a vehicle pass to drive onto the festival site for unloading. Only two passes per restaurant. Booth number will be on this pass. Please display on the dashboard for load-in. Vehicles without this pass will not be permitted onto event site. Restaurant staff does not need a pass but should park and walk to the booth.

13) SOFT DRINKS/WATER: Please do NOT sell or give away soft drinks, sports drinks, water or drinks of any kind. Non-alcoholic beverages will be sold as a fund-raiser benefiting the organization(s) that sell them.  The ONLY exception to this is restaurants whose primary product is non-alcoholic beverages (e.g., smoothies, fresh-pressed juice, etc.), and exceptions will be made on a case basis by organizer.

14) CLEAN-UP: ALL trash, papers or boxes must be placed in a dumpster or compost waste bin provided by Goodr. Please reference an event map for waste disposal location. DO NOT dump grease or hot coals on the ground. If trash is left at your booth, a fee of $100 will be deducted from your ticket sales.

15) ELECTRICITY: To ensure adequate electricity at your booth, we must receive your electrical request by April 13, 2022. This deadline is Georgia Power's requirement to confirm electrical needs. It is your responsibility to bring two 100-ft. extension cords and a low-gauge power strip for EACH outlet requested as they are not located directly behind your booth. An electrician will be on the festival site from 10 am - 11 pm.

16) PUBLIC SAFETY: City of Alpharetta’s Police and Fire Department require that all sidewalks behind your restaurant booth not be blocked. Please do not use the sidewalks for food prep or grilling. We have provided additional space between the booths for this use.

17) FOOD SAFETY GUIDELINES for temporary events established by the Fulton County Health Department will be strictly adhered to. Guidelines can be found by entering the following address in your browser: http://bit.ly/FultonCoHealth.
Hand washing stations at each restaurant booth will be REQUIRED in 2023. Details to follow in application. Jacob's Eye will provide a very basic hand-washing station (2.5 gallon water jug, 5 gallon bucket, hand soap & roll of paper towels) for a $30 fee, but restaurants will be much better served by providing their own set-up (minimum indicated above).

18) LIABILITY WAIVER AND RELEASE: Organization or business, assumes all responsibility for, and risks and hazards of, participation in the rental activity planned by organization or business. In considerations of the Event providing permission to use the space requested, the organization or business, hereby releases the City of Alpharetta and JacobsEye Marketing, including all officials, officers, employees, sponsors, organizers, supervisors, volunteers, participants, and all other agents, of any and all claims, demands, rights, and causes of action of whatever kind and nature, arising from and by reason of, and all known and unknown, foreseen and unforeseen, bodily and personal injuries, damage to property, and the consequences thereof, resulting from participation in the rental activity planned in the City of Alpharetta.

Prices

10x10 Food Tent Space $295 Non-refundable 10 feet deep x 10 feet wide tent space for restaurant sampling.
10x20 Food Tent Space $395 Non-refundable 10 feet deep x 20 feet wide tent space for restaurant sampling.
10 x 30 Food Tent Space $495 Non-refundable 10 feet deep x 30 feet wide tent space for restaurant sampling.
Hand Wash Station $30 Non-refundable Minimum requirement for health code. We will provide (1) 2.5 gallon water jug, (1) 5-gallon bucket, (1) roll of paper towels, (1) container of liquid hand soap. It is more cost-effective for restaurant to provide their own hand-wash station.
Tablet RENTAL - (to process tickets) $75 Non-refundable This is only necessary if you don't have a minimum of two (2) devices to process/read tickets from patrons. Larger tents should plan to have three (3) or four (4).

Questions on the application

Business information

  • Business name
  • Legal business name
  • Contact name
  • Address
  • Email
  • Phone
  • Website (Optional)
  • Logo (Optional)

Additional information

  • Restaurant Name (Please list even if identical to Business Name)
  • How many devices (mobile phones, tablet, etc.) will you have to process electronic tickets?
  • Do you have a location preference?
  • How would you categorize your menu?
  • Please describe your menu.
  • What are your prices?
  • Plese list all URLs for your Social Media Account(s). We will use this to promote your participation!
  • How many 120-volt electrical outlets will you require?
  • How many 240-volt electrical outlets will you require?
  • Can we count on you to donate your leftover samples to Goodr, our food rescue partner?
  • Can you verify that you utilize locally grown/produced food items in your restaurant, and if yes, are you interested in participating in our “Locally Grown” initiative (details to follow) in which we will endeavor to drive additional traffic to your booth?
  • Please upload a copy of your Certificate of Insurance
  • Please upload your completed and signed W-9 Form (REQUIRED FOR REIMBURSEMENT)

Picture requirements

  • Minimum pictures required: 0
  • Please upload your logo here if you have not done so previously. If you would like to bring your own tent, please upload a picture of your tent. If you want to reserve a 10x20 tent booth space, but only have one (1) 10x10 tent of your own, that is okay as long as you let us know now. We will place the second 10x10 tent and they will be adjacent. You can also upload photos of your dish(es) which we may use in promotional material.
Restaurant
Restaurant
2023 Taste of Alpharetta