Application deadline has passed
Application

2023 Food, Drink, Concessions

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Deadline: Sep 25, 2023 11:59 pm (GMT-05:00) Eastern Time (US & Canada)
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2023 Mush, Music & Mutts: NC's Official Fall Liver Mush Festival
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Date: Oct 21, 2023 8:30 am - Oct 21, 2023 4:30 pm (EST)
place
Shelby, North Carolina
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$170.00 - $360.00

About the application

This category is for food and beverage (non-alcoholic) vendors and/or food trucks. New for 2023, we are offering promotional incentives for food vendors that feature a menu item containing liver mush. Vendors are welcome to use any brand of liver mush (not liver pudding or scrapple).   Background: The 2022 Mush, Music & Mutts Festival had an estimated 15,000 in attendance. Our goal is to have a balanced mix of food vendors, arts and craft vendors, product vendors, and display vendors.

We are especially interested in vendors with liver mush-related angles, high-quality products/services, unique and/or handcrafted items, and positive experiences for our attendees. We will select from applicants that support this mix. It is our goal to make this application process as smooth as possible.
 
Each standard vendor spot is approximately 12' x 12', allowing for a 10' x 10' setup plus a little additional space for merchandise or other items. Vendors are not to exceed the designated space. If you will need additional space for merchandise, supplies, equipment, etc., you should select the Double Booth/Food Truck Option. Vendors must provide all of their own supplies including tables, full table coverings, chairs, and/or tents.   BOOTH RATES DO NOT INCLUDE ELECTRICITY. MUST PURCHASE BOTH BOOTH and ELECTRICITY, if needed. You are responsible for providing your own extension cords and power strips if needed. Extension cords can’t be placed where hazards may be created.   Have questions? Need support processing your application? Let us know, we are happy to help and will reach out as quickly as possible! 

About the event

Join us for the 2023 Mush, Music & Mutts Festival - North Carolina’s Official Fall Liver Mush Festival on Saturday, October 21st in beautiful Uptown Shelby! Our 2023 Music Headliner is Dirty Grass Soul, presented by Walker Woodworking! Catch them on the Main Stage at 2:30 pm. Recognized in regional and national media including Andrew Zimmern's Bizarre Foods, this festival celebrates the unique regional delicacy and local food staple known as liver mush. Festival highlights include a liver mush eating contest, recipe contest and cookoff, live music, and more than 80 craft, food, and beverage vendors. Featured partner RollOver Pets presents the "Mutts" portion with a pet costume contest and parade, K9 demo and trick shows, musical sit contests, and more! Enjoy freshly prepared liver mush sandwiches and dishes proudly served by local producers of this well-loved "delicacy"! Free to attend, pets welcome, and fun for the whole family! Proudly featured partners and sponsors include: Albemarle - Main Stage Presenting Sponsor Walker Woodworking - Headliner Sponsor featuring Dirty Grass Soul Allison Golf Cars Boiling Springs TDA Carolina Luxury Transport Cleveland County Chamber Cleveland County Health Department Cleveland Community College City of Shelby Cornerstone Dental Associates Dover YMCA Earl Scruggs Center Frank C. Corriher Beef and Sausage Foothills Farmers' Market Gragg Financial Greenbrook Design Mack's Liver Mush North Carolina Department of Natural and Cultural Resources HomeTrust Bank Parker Family Feed Co. Planet Fitness PSU - Personnel Services Unlimited Rollover Pets Shelby Central United Methodist Church The Banker's House Uptown Shelby Association
Cleveland County Tourism
Cleveland County Tourism
Contact Organizer
Cleveland County Tourism
Cleveland County Tourism
Contact Organizer

Terms & Conditions

Food vendors must review and comply with all Cleveland County, NC Health Department rules. See attachments and, if necessary, contact the designated health department contact on paperwork.   As a courtesy to others, no loud or explicit music is to be played. This is a family-friendly event - products, displays, and audio/video should be appropriate. Anyone that chooses not to follow these rules may be asked to make changes, asked to leave, and/or blacklisted from future participation. This is at the discretion of the festival management. This is a rain-or-shine event. No refunds will be made in case of inclement weather.   This festival is open to the public from 8:30 am - 4:30 pm. In order to ensure the best experience for the festival attendees, all vendors must be fully set up during those hours. Any vendor that arrives late or starts to break down early may be charged an additional fee and/or not be allowed to participate in the future.
Electricity is an optional add-on (110 or 220). Please be sure to add that to your application if required so we can plan accordingly. You are responsible for providing your own extension cords and power strips if needed. Extension cords can’t be placed where hazards may be created.   We absorb the fees associated with credit card transactions using this platform so that you don’t have to! Other than whatever your banking/credit card company fees are, you will not pay any credit card processing fees for your registration on this site.   Any questions or concerns can be directed to Karyn at karyn.owens@clevelandcountync.gov.

Related files

REQUIRED Application-for-Temporary-Food-Establishment-.pdf
Temporary Food Establishment Checklist for Permitting
2023 LM_Festival Liability Waiver.pdf

Prices

Application fees $10.00 Non-refundable There is a $10 non-refundable application fee that is charged upon application.

Questions on the application

Business information

  • Business name
  • Legal business name
  • Contact name
  • Address
  • Email
  • Phone
  • Website (Optional)
  • Logo (Optional)

Additional information

  • How would you categorize your menu?
  • Please describe your menu.
  • What are your price ranges for drinks, entrees, and other items?
  • Will you be featuring an item on your menu containing liver mush? If so, please provide a detailed description of what you will be featuring.
  • I have read and agree to abide by the attached 2023 Festival Liability Waiver.

Picture requirements

  • Minimum pictures required: 1
2023 Food, Drink, Concessions
2023 Food, Drink, Concessions
2023 Mush, Music & Mutts: NC's Official Fall Liver Mush Festival
Application deadline has passed