NOVEMBER 21ST, 2026 DOWNTOWN GRAND ILLUMINATION MARKET - POP-UP VENDOR
About the application
Join us at Selden Market (208 E. Main St., Norfolk) on Saturday, November 21, 2026, from 12–7 PM for our Holiday Kickoff & Grand Illumination Market!
Kick off the holiday season with a festive day of local shopping, delicious food and drinks, live music, and holiday fun in the heart of Downtown Norfolk!
Shop a curated lineup of local makers, artists, small businesses, and creative vendors offering unique gifts, handmade goods, art, accessories, holiday finds, and more. Grab a bite to eat, enjoy a drink, discover new favorites, and soak up the festive atmosphere as we celebrate the start of the holiday season.
The fun continues with the start of the 12th Annual Great Hot Cocoa War, bringing delicious cocoa creations and friendly competition to Downtown Norfolk!
Selden Market’s permanent storefront shops will also be open throughout the event, giving visitors even more opportunities to shop small, support local businesses, and find one of a kind gifts.
We’re looking for vendors and creatives to join the celebration! Whether you create handmade goods, sell unique gifts, offer delicious food, or have products perfect for holiday shopping, we want to hear from you!
EVENT DETAILS
Selden Market | 208 E. Main St., Norfolk, VA
Saturday, November 21, 2026 | 12–7 PM
WHAT WE'RE LOOKING FOR
Great branding, strong marketing, and an engaged audience
Exceptional, high-quality products and services
Unique offerings, especially items ideal for holiday gifting, entertaining, and seasonal shopping
Creative vendors who help create a fun, festive holiday shopping experience
Reliability, professionalism, and incredible customer service
ALL QUESTIONS CAN BE DIRECTED TO:
bday@downtownnorfolk.org
About the event
Terms & Conditions
DIRECTIONS/PARKING:
Directions and parking info can be found at http://seldenmarket.com/parking.
LOAD-IN/LOAD-OUT:
Load-in begins an hour before the event. Load-out within 1 hour of end of event or close of business that day. Vendors MUST stay the duration of the event, or until you sell out.
15-minute loading zones are located on Plume & Main St. Easy load-in is also available by parking in the Hilton garage. Load-in/out is prohibited from the Hilton Norfolk: The Main valet lanes.
PAYMENT:
If accepted, vendors and participants will receive an email with an invoice link to pay before the event.
ACCEPTED VENDORS WILL RECEIVE ADDITIONAL DETAILS VIA EMAIL
Accepted vendors will be notified via email. Apply ASAP. Space is limited. Vendor locations are not guaranteed. An approximate pop-up location within Selden Market will be sent the night before a pop-up begins.
Prices
| Kiosk | $50.00 | Non-refundable | Kiosks are centrally located in prime retail areas. Note: Selden Market does not provide tables, chairs, displays, etc. Please be mindful of space– a 6' space fits ONE 6' table ONLY. We highly encourage vendors to get creative with the use of our new kiosks and we're happy to help with inspiration! |
| Double | $50.00 | Non-refundable | DOUBLE: (approx. 6'x12', at least 72sf, DOES NOT INCLUDE tables, chairs, etc.) |
| Single | $25.00 | Non-refundable | SINGLE: (approx. 6'x6', at least 36sf, DOES NOT INCLUDE tables, chairs, etc.) |
Questions on the application
Business information
- Business name
- Legal business name
- Contact name
- Address
- Phone
- Website
- Logo (Optional)
Additional information
- Please check all of the following current certifications, permits and licenses that you possess.
- Special Needs / Notes
- Where did you hear about this event?
- Terms & Conditions / Rules
Picture requirements
- Minimum pictures required: 0
