Candy Cane Main Shop Main Street Business Signup

Candy Cane Main - Shop Main Street Kickoff is a district-long shopping event held on Saturday, December 5th, from 11 a.m. to 2 p.m. before the Carson Valley Chamber of Commerce Parade of Lights. This year’s Candy Cane Main theme will be a Sweater Sip & Stroll.

All proceeds from this shopping kickoff event will go directly towards our fundraising efforts for the Façade Improvement Grant Program. What is better during the giving season than shopping locally and giving back to the community at the same time? 

There will be an interactive walking map of participating Candy Cane Main businesses in the district and their hosted pop-up businesses for the day and throughout the shopping season. We will also feature Selfies with Santa, Borges electric carriage rides, and a Light Up Main Street Holiday Window Display contest.

Businesses registering for the Candy Cane Main shopping kickoff are requested to provide beverages and/or cookies for the sip and stroll. We encourage our in-district businesses to partner with and host out-of-district registered, participating businesses to create the ultimate shopping experience for our community. 

Candy Cane Main Shop Main Street Sip & Sweater Stroll district shopping event Saturday, December 5th, from 11-2 pm. Shoppers can preregister and receive a commemorative tote, cups, and pastry bag to stow their treats.

• Participating businesses are to provide holiday beverage and/or cookies to registered shoppers of the crawl.
• $25 business registration fee for current 2026 MSG Business Partners & $50 for non-MSG 2026 Business Partners. Registered Businesses will receive additional promotion to Shop Main Street and stay local, in addition to what you already receive as a Main Street sponsor, PLUS: 
  • Participation in the Candy Cane Main - Shop Main Street - shopping event on December 5th. 
  • Coupons or ads for the day of the shopping event are placed in the Commemorative totes. (coupons or ads must be submitted by November 28th to ensure placement in totes)
  • Inclusion in our Candy Cane Main Interactive Map. Printed and downloadable PDFs will be available. 
  • Your selected product will be featured in the Perfect Gift Guide. (Must be submitted by the business)
  • Facebook and Instagram pages and promo mention throughout the shopping season. 
  • Logo files as needed for MSG Candy Cane Main Shop Main Street.
  • Giant Holiday lollipop display with QR code link to the Candy Cane Main map, indicating you are a participating business. (Available to brick-and-mortar businesses only.)

Additional Day of Events:

• Selfies with Santa Saturday, December 5th – Santa?!?! We know him!  Santa will be downtown and photo-ready, visiting everyone on the nice and not-so-nice list.  Find Santa and Snap a Selfie.
• Light Up Main Street Holiday Light Contest. We encourage businesses on Main to deck the halls and get lit in time for the holidays. Participants of the Sweater Stroll can enter their favorite business holiday window or exterior display. The business with the most votes receives a Title Sponsorship level of Main Street Gardnerville for 2026
• Carson Valley Chamber of Commerce’s Parade of Lights is on Saturday, December 5th, at 5:00 pm on 395. This year’s theme is “Charlie Brown Christmas". Please plan accordingly, as roads typically close at dusk. Parade Route is from Eddy Street to Minden Park. This is an excellent opportunity to capture additional foot traffic to your business if you choose to extend your hours.