The Chocolate Expo 2027 American Dream
About the application
THE EARLY PAY BOOTH FEE IS $495 UNTIL OCTOBER 27, 2026. AFTER THAT, THE FEE IS $595.
The Chocolate Expo 2027 American Dream features tastings & sales of chocolates, baked goods, specialty foods, ready-to-eat foods, cheeses, craft beverages (wines, spirits, mead and cider) and more. Very limited spaces are available for sponsors and food-related craft vendors (cutting boards, knives, etc.).
Corporate sponsorship is available (email: vendors@thechocolateexpo.com / subject: Sponsorship).
Baum Image Group will pay any Health Department fees at this location (usually $75/vendor) and submit the special American Dream Temporary Food Service Permit Application to Bergen County. You will be able to upload this document within this Vendor Application.
CBD products are not allowed at our events, as per our insurance carrier.
Due to limited space and other considerations, we generally do not accept non-food/non-beverage-related vendors such as jewelry, artwork, clothing, multilevel marketing, etc.
About the event
Terms & Conditions
Baum Image Group, Inc., reserves the right to reject any vendor for any reason including, but not limited to, avoiding excessive product duplication and providing the best product mix for our guests. VENDORS MUST BE VERY SPECIFIC ABOUT WHAT THEY PLAN TO OFFER AT THE CHOCOLATE EXPO. Products not specified on your application are subject to potential removal at the festival, if they are duplicative of other vendors in a limited category or not allowed (CBD, tobacco, etc.).
ALL required paperwork including your Certificate of Insurance, Kitchen License, American Dream Temporary Food Permit, Alcohol License, etc., must be submitted with this application.
Submitting your COI, Temp Food Permit Application, etc., does not guarantee acceptance.
IMPORTANT NOTE: At this American Dream location, Baum Image Group will pay for the Health Department fee on your behalf.
IF SELECTED TO PARTICIPATE, YOU AGREE TO:
1) PROVIDE GUESTS WITH SAMPLES -- THIS IS A CRITICAL COMPONENT OF OUR EVENT AND THERE WILL BE VERY FEW EXCEPTIONS TO THIS POLICY. ANY EXCEPTIONS (DUE TO SPECIFIC TECHNICAL ISSUES) REQUIRE PRIOR APPROVAL BY BAUM IMAGE GROUP, INC.
2) IN THE EVENT THAT YOU RUN OUT OF PRODUCT TO SELL, YOU AGREE TO NOT BREAK DOWN YOUR BOOTH UNDER ANY CIRCUMSTANCES AND TO CONTINUE SAMPLING UNTIL THE END OF THE EVENT.
3) BOOTHS ARE REQUIRED TO LOOK VERY NICE AND BE KEPT CLEAN AND WELL-ORGANIZED THROUGHOUT THE DAY.
4) BRING YOUR OWN TABLES (UNLESS RENTED VIA THIS APPLICATION) AND COVER THEM WITH YOUR OWN ATTRACTIVE TABLECLOTHS.
5) Electricity must be ordered with this application.
By participating in this event, you agree to our General Photo Release that allows photographs and videos of you, your staff, your booth and your products to be used by Baum Image Group, Inc., in documenting and promoting The Chocolate Expo now and at any time in the future.
Vendor booth fees are NON-REFUNDABLE.
Prices
| BOOTH FEE (10' wide x 8' deep) | $495.00 | Non-refundable | |
| Regular Electric Service | $150.00 | Non-refundable | |
| Heavy Duty Electric | $200.00 | Non-refundable | |
| 6' TABLE RENTAL (or bring your own) | $50.00 | Non-refundable |
Questions on the application
Business information
- Business name
- Legal business name
- Contact name
- Address
- Phone
- Website (Optional)
- Logo (Optional)
Additional information
- Please let us know what products you plan to sample.
- Please acknowledge that you have read, understand and agree to all health & safety requirements of The Chocolate Expo as follows: 1) Vendors with readily perishable products must maintain safe temperatures at all times. You must have adequate equipment to maintain safe food temperatures. An accurate metal stem probe thermometer must be used by those vendors who need to ensure that hot foods are maintained hot (above 140 degrees Fahrenheit) and cold foods are kept cold (below 41 degrees Fahrenheit). 2) Ready-to-eat foods and product samples must be handled by food workers wearing disposable gloves. Tongs or spatulas are acceptable alternatives to gloves, when appropriate. 3) All food must be protected from dust, sneeze exposure, hair and handling by customers at all times. Plastic wrap, tempered glass or Plexiglas coverings should be used, if appropriate, and/or products should be kept at an adequate distance to prevent such exposure. Hats and beard nets should be used, as needed.
- For guest comfort and safety at this family-friendly event, we conduct background checks on all vendor participants. Do you agree to a backgroup check?
- Social Media Pages
- What product category(ies) is/are your business in?
- What products and/or services do you want to offer at The Chocolate Expo? Please be specific as possible so that we can prevent excessive product duplication. For instance, if you're a bakery... we want to know if you plan to sell donuts, cake pops, whoopie pies, breads, brownies, etc., because it doesn't make sense to have five or six vendors all selling the same specific items like brownies. Any products not included on your list may be subject to exclusion from the event.
- Please acknowledge that you will ONLY bring items that you signed up to sell AND have been APPROVED to sell. If you bring additional items that have not been approved -- they will be subject to removal.
- Are you handling food and/or non-alcoholic beverage products at The Chocolate Expo?
- If you're selling food and/or non-alcoholic beverage items, are your products produced in a licensed facility? If you're not offering food or non-alcohol beverage products, please select N/A.
- Please upload a copy of your food or non-alcoholic beverage license. If you are producing product in a third-party licensed kitchen, please upload a copy of their license.
- Will you be offering alcoholic beverages at this event? If not, please select no.
- Do you plan to offer tastings/samples of your food and/or beverage products at The Chocolate Expo?
- If you are selling food and/or beverage products, please list any certifications that consumers may want to know about such as sugar-free, keto, organic, kosher, vegan and/or gluten-free. Be sure to include the name of the certifying agency.
- In order to be consider for The Chocolate Expo, please upload your Certificate of Insurance (COI) naming Baum Image Group, Inc., and American Dream as "additional insured." The Certificate Holder should be listed as Baum Image Group, Inc., 10 Lombardi Drive, New City, NY 10956. Submitting a COI does not guarantee acceptance.
- Please acknowledge that you are responsible to bring your own tables (if not rented from us) and table coverings to The Chocolate Expo.
- You agree to have your booth staffed throughout the entire Expo and continue sampling, even if you've run out of product to sell.
- Please upload a copy of your American Dream Temporary Food Permit Application, which we will submit and pay on your behalf, if required. The American Dream Temp Food Service Application is in the documents section of this Vendor Application.
- If you're using a licensed third-party kitchen, please upload a letter or email stating that you are using their licensed kitchen to produce your products.
- Please upload a copy of your New Jersey ABC license and submit any necessary paperwork directly to ABC, if you are accepted to participate in The Chocolate Expo..
- Please confirm that you do not have any food or beverage license. Note: Only licensed food/beverage vendors can participate. Please contact Larry Rosenberg at 201-724-0303 to discuss licensing options.
- Please upload a copy of your ServSafe or similar safe food handling certificate.
- The Chocolate Expo is a tasting event and an expected part of the guest experience. Sampling also increases sales -- imagine a wine tasting without the "tasting" included! While we do make some exceptions based on technical issues and with certain ready-to-eat foods (like empanadas or hot dogs), not offering samples is frequent reason why vendor applications get rejected. If you believe you should be exempt from offering samples, please tell us the reason why.
Picture requirements
- Minimum pictures required: 0
