Application

Artist Booth 2026

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Deadline: Jul 26, 2026 11:00 pm (GMT-05:00) Central Time (US & Canada)
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Date: Aug 21, 2026 6:00 pm - Aug 23, 2026 5:00 pm (CDT)
place
FRISCO, Texas
attach_money
$450.00 - $850.00

About the application

Location: Comerica Center 2601 Avenue of the Stars, Frisco, TX 75034

 

Two Floor Levels of ART!  The first 65 artists to sign up will be assigned a 10x10 (up to five 10x20 booths available for an upcharge). Booth fees are paid upon registration.  Tents are not required; they are allowed but NO canopy top. Two chairs are provided, you may bring up to four 6’ tables or rent from VAGF for $25 each up to two (first come, first served). Read further regarding electricity options.

 

Images: Artists with Booth Reservation may choose to submit to an optional juried art gallery pop-up for cash prizes. No images are needed for Booth Reservations; however, artists who enter the art gallery pop-up must submit their artwork along with the submission fee in order to be considered. 

 

Dates & Deadlines - *Automatic Early Bird $25 off until April 26, 2026

 

Booth Registration Deadline: July 26, 2026
Optional Juried Art Gallery Pop-up Submissions Deadline: August 7, 2026
Event Load-in 9am – 5pm:  August 21, 2026 (times will be assigned)Event Dates and Times: 
Friday, August 21: 6pm-10pm (VIP evening and juried art gallery awards reception)
Saturday, August 22: 11am – 7pm 
Sunday, August 23: 11am – 5pm

Event Load out Sunday, August 23, 2026:  5:30pm – 10pm (times may be assigned)

 

BOOTH FEES DUE at time of submission:  All payments paid through Eventeny [  ] .

·        Includes 2 VIP passes for artist & guest - a $100 value

Become a VAGF member HERE: https://www.zeffy.com/en-US/ticketing/c6a2b78a-fb3e-43e8-8b37-23f79317f206

 and receive $100 booth discount code by emailing finance@vagf.org

 

Floor Level / 1st Level Booths (Electricity NOT Included):

•           $475 10’x10’ Booth after early bird special.

  • Electricity on floor level is limited and on a first-come, first-served basis and must be paid with booth fee by selecting the appropriate add-on button along with $50 fee paid in advance.

Concourse / 2nd Level Booths (Electricity Included): 

•           $475 10’x10’ Booth after early bird special.

•           $850 10’x20’ Booth after early bird special (5 available)

*Artists will be invoiced the difference if using a code and not a current VAGF member.

About the event

Presented by the Visual Arts Guild of Frisco, the third annual Art in the Arena Frisco is a unique Three Day INDOOR fine art festival located in Frisco, Texas, just 20 miles from the Dallas – Fort Worth International Airport, inside the Dallas Stars Comerica Center Arena. Local and Regional visual artists will be exhibiting their artworks while patrons enjoy music, food, and a juried art gallery! Up to 65 emerging to established artist booths to engage with and collect original artworks throughout this 3-day event inside a cool hockey arena in #sportscityUSA. August 21-23, 2026 (complimentary garage parking all weekend space permitting) August 21- VIP *Night in the Arena with $50 VAGF donation with Reservation Required - limited passes! August 22 and 23 - Free entry Sponsored in part by the Dallas Stars Hockey and made possible in part by a grant from the Frisco Arts Foundation, Art in the Arena Frisco 2026 Indoor Art Festival is a showcase of a large variety of fine art from local artists but is open to all levels and regions of visual artists and provides our patrons with the opportunity to meet and talk with the artist who created the work. Kick off this exciting weekend with an Exclusive, Limited Entry VIP Night in the Arena: August 21st from 6pm-10pm. For a $50 donation to VAGF, make your reservations to experience the art awards reception, a delicious Texas-sized buffet, cash bar, live music on the main stage as well as first-to-shop the art booths and featured juried art pop-up gallery. Jump start this perfect August weekend in this cool air-conditioned arena! Get your VIP and Free weekend passes today!
Visual Arts Guild of Frisco
Visual Arts Guild of Frisco
Visual Arts Guild of Frisco
Visual Arts Guild of Frisco

Terms & Conditions

Artists, please read fully the Registration and Rules document and Booth Agreement for all details prior to signing up.  Once we sell out of 65 booth spaces, we will start a waiting list and more details will come to those on that list on or before July 26, 2026. *This indoor sports arena is a hockey practice space and will be cold throughout the event.  Dress accordingly and see booth set up recommendations attached

 

Artists are responsible for proper insurance and protection of work during Festival hours and set-up. The Comerica Center, its owners, and operators, or the VAGF will not be responsible for damage to work or set-up for any reason. All artists are encouraged to maintain insurance. Artists will sign a Release of Liability Waiver upon check-in.

 

Please reach out with any questions through either email:  finance@vagf.org or the messenger app in your Eventeny profile once registered. 

 

Excited to have you display, connect, and engage at the 3rd annual Visual Arts Guild of Frisco Art in the Arena indoor fine art festival.  *made possible through a grant by Frisco Arts Foundation, sponsorships by the Dallas Stars, memberships, donations, and supportive volunteers.

Prices

First Floor Single 10 x 10 $450.00 Non-refundable Floor Level / 1st Level Booths (Electricity NOT Included): • $475 10’x10’ Booth after early bird special. * Electricity on floor level is limited and on a first-come, first-served basis and must be paid with booth fee by selecting the appropriate add-on button along with $50 fee paid in advance. BOOTH FEES DUE at time of submission: All payments paid through Eventeny. · Includes 2 VIP passes for artist & guest - a $100 value Become a VAGF member HERE: https://www.zeffy.com/en-US/ticketing/c6a2b78a-fb3e-43e8-8b37-23f79317f206 and receive $100 booth discount code by emailing finance@vagf.org
Concourse 2nd Level 10 x 10 $450.00 Non-refundable Concourse / 2nd Level Booths (Electricity Included): • $475 10’x10’ Booth after early bird special. BOOTH FEES DUE at time of submission: All payments paid through Eventeny. · Includes 2 VIP passes for artist & guest - a $100 value Become a VAGF member HERE: https://www.zeffy.com/en-US/ticketing/c6a2b78a-fb3e-43e8-8b37-23f79317f206 and receive $100 booth discount code by emailing finance@vagf.org
Double booth 10x20 Concourse 2nd Level $850.00 Non-refundable Concourse / 2nd Level Booths (Electricity Included): • $850 10’x20’ Booth after early bird special (5 available) BOOTH FEES DUE at time of submission: All payments paid through Eventeny . · Includes 2 VIP passes for artist & guest - a $100 value Become a VAGF member HERE: https://www.zeffy.com/en-US/ticketing/c6a2b78a-fb3e-43e8-8b37-23f79317f206 and receive $100 booth discount code by emailing finance@vagf.org
Optional Add-on: Outlet - Electricity, Floor level $50.00 Non-refundable First come, first serve. $50 First Floor only. You will be refunded this fee if all electricity spots are taken or any outlet issues. Also, you must provide your own extension cords and one power strip.
Optional Add-on: Table $25.00 Non-refundable First come, first serve - you may rent up to two tables for $25 each for the weekend. Once booth fee is paid, we will let you know tables were assigned to your booth and fee will be charged upon approval

Questions on the application

Business information

  • Business name
  • Legal business name
  • Contact name
  • Address
  • Email
  • Phone
  • Website (Optional)
  • Logo (Optional)

Picture requirements

  • Minimum pictures required: 0
Artist Booth 2026
Artist Booth 2026
Art in the Arena Frisco 2026