License to Cruise 2026 Food Vendors

Thank you for your interest in being a food vendor at License to Cruise 2026! We’re proud of this community tradition and excited to offer your organization an opportunity to raise funds for your mission. This application is for Friday, September 25, 2026, only. 

Applications must be submitted with all required information AND approved before April 1, 2026 to be a vendor!

Key Information to Review Before Applying:

We’ve made several updates and rule changes this year. Please be sure to review the vendor packet in full before submitting your application.

• Vendor Placement: We will be placing approximately the first 15 vendors along the Avenue on a first-come, first-served basis (based on when applications are submitted, approved, and paid), then accepting more if we have the space on the Avenue. This also means not every application will be accepted! Please note that there are many factors to consider in this event, so while we do our best to accommodate requests, not all placement requests can be guaranteed.
• Non-Profits: These organizations are able to keep 100% of the proceeds made from their own food booth.
• Vendor Entrance Times: Beginning in 2024, we implemented designated entrance streets and times to help streamline vendor arrivals and limiting waiting around for vendors. Entrance times will be scheduled between 12:15-12:45 p.m. to ensure a smooth and efficient flow. Additional details will be provided closer to the event.
• Mandatory Vendor Meeting: Thursday, July 16, from 4:00-5:30 p.m. OR 6:00-7:30 p.m.
  All vendors are required to attend this meeting. There will be several new updates and items discussed this year. You will also receive your placement, layout, entrance time, and permit at this meeting. Additional details will be shared closer to the date.
• Vendor Test: All new food vendors must both attend the meeting and complete the test. Taking this test ensures that everyone knows the most updated expectations. You must have at least one person in your booth at all times who has attended the vendor meeting or has successfully passed the online test.
• No Refunds: We will not issue any fees paid. If you’re unsure about your ability to participate, please wait to apply - however, note that applying later may limit your placement options. That said, every location along the Avenue offers great visibility and strong foot traffic during this event.
• Timeline of Acceptance: We will send a confirmation email once all required information has been reviewed and verified. At that time, we’ll process payment using the credit card on file if that option was selected. If you’re paying by check, your application will not be accepted until the check has been received.

City of Appleton Fire Department: Generator Guidelines

Generators are permitted to follow the guidelines in the Vendor Packet: https://drive.google.com/file/d/1JFk7irJFNMHT-5npyqX7CVpx3-3oBKFT/view?usp=sharing

City of Appleton Health Department Information

• All food vendors are responsible for obtaining the proper licensing from the Appleton Health Department, at their own expense.
• Please be prepared for an inspection on the day of the event. Any associated inspection fees are the responsibility of the vendor. For questions regarding the guidelines, visit the link below or contact their office directly.
  • https://appletonwi.gov/government/departments/health/index.php OR (920) 832-6429
  • Non-Profits: https://cms2.revize.com/revize/appletonwi/Documents/Health/Environmental%20Health/Applications/Nonprofit%20food%20service%20program.pdf 

Wisconsin Law (sec73.03 (38), Wis. Stats.) requires that each operator of a swap meet, flea market, craft fair, or similar event must report to the Wisconsin Department of Revenue the name, address, social security number, and the Wisconsin seller’s permit number (if available) of each vendor selling merchandise at the event. Once your application has been reviewed and accepted we may contact you to provide us with your social security number or Wisconsin seller’s permit number. Farm market produce is not permitted. Soaps, hand lotions and other related handmade products must have labeling approved by the Weights & Measures division of the Appleton Health Department.