Dia de Muertos-Sonoma Plaza
About the application
Bienvenidos to the application process for becoming a vendor for VIDA Cultural Arts! We're excited to invite artists, local makers, jewelry artisans, and food vendors to join us in showcasing their unique offerings at our events.
At VIDA, we host year-long events at both the Old Courthouse Square in downtown Santa Rosa and the Historic Sonoma Plaza. Each of our events carries a vibrant Latino theme, celebrating cultural icons such as Selena and Frida Kahlo, as well as traditions like Día de Muertos and more!
If you're passionate about sharing your creations and connecting with our comunidad, we encourage you to apply for a booth at our upcoming events. Whether you're a seasoned vendor or new to the scene, we welcome your participation in creating memorable experiences for our attendees.
Should you have any questions about the application process or our events, please don't hesitate to reach out.
About the event
Terms & Conditions
Please be aware that this application constitutes an electronic agreement. By selecting your booths, you are electronically confirming and endorsing this agreement.
It is important to note that food vendor applications are processed on a first-come, first-serve basis. However, we strive to offer a variety of food options for attendees, which means we may deny applications if too many vendors offer similar foods.
Please be advised that upon approval of your application, payment will be automatically processed. It's essential to understand that any issues with payment may impact the status of your application.
Non-refundable Important Reminders to Vendors:1) The City of Sonoma has a ban on styrofoam and plastic. For example: you may not use straws, plastic forks or sell plastic toys/balloons etc. 2) You must obtain a copy of your City of Sonoma business permit, please send a copy of the permit via platform messages to the organizer.
***Please Note: The participation fees for this special event are higher than our Sueños Market series. This is due to being a larger scale event at the Sonoma Plaza. Your contribution goes towards ensuring the sustainability and success of the event, covering expenses such as permits, security, entertainment, and other logistical aspects.**
Prices
| Mercadito/Artisan Single Booth 10 x 10 (non-food) | $100.00 | Non-refundable | For artists, makers, crafters, vintage, and non-food retail Includes a 10x10 booth space Must bring your own tent, tables, and display setup |
| Food Vendor 10x10 | $400.00 | Non-refundable | Includes one 10x10 booth space Must bring your own canopy/tent, tables, cooking setup, and signage All equipment, signage, tables, coolers, and prep areas must fit entirely within the 10x10 footprint If you need more room for equipment, prep, or service, please select the 10x20 space ⚠️ If you exceed your 10x10 footprint on event day, you may be asked to condense your setup or pay for the 10x20 rate if space allows. Let’s keep things fair for all vendors! |
| Food Vendor 10x20 | $550.00 | Non-refundable | Ideal for food trucks or large tent setups Includes either a 10x20 space or two 10x10 spots side-by-side Perfect for larger grills, multiple prep areas, or dual service lines |
| Non-Profit and Community Organization Participation | $0.00 | Non-refundable | Non-Profit and Community Organization Participation We are inviting non-profits and community organizations to participate in our Día de los Muertos event at no booth fee. These will be outreach tables only — no sales of food, merchandise, or other goods will be permitted. To help make the event interactive and meaningful, we ask each participating group to contribute in one of the following ways: Hosting a Día de los Muertos-inspired activity at their booth (such as crafts, face painting, storytelling, etc.), or Creating a small altar (ofrenda) that honors the spirit and traditions of the day. This helps enrich the event experience for attendees while offering your organization a unique opportunity to connect with the community. |
Questions on the application
Business information
- Business name
- Legal business name
- Contact name
- Address
- Phone
- Website (Optional)
- Logo (Optional)
Additional information
- Please provide a brief description of your business and the items you are selling
- Do you use a propane tank at your booth?
- Do you need access to electricity?
- Food Vendors: What kind of set up do you use?
- Please describe your menu. Will you be offering a special type of Taco or Tacos?
Picture requirements
- Minimum pictures required: 0
