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Unleash Your Business's Potential at the Texas 66 Festival Finale!

Join us for the grand culmination of the Texas 66 Festival, and elevate your brand to new heights! This isn't just an event; it's an opportunity for your business to shine!

The 2025 Texas 66 Festival Finale presented by Amarillo National Bank is an extravaganza that will take place on June 14th in Amarillo’s Route 66 Historic District. This event is an homage to the legendary Mother Road, immortalizing its historic significance while providing a memorable experience for all ages.

Featuring live music, classic car exhibits, mouthwatering food trucks, a dedicated kids area, captivating photo activations, and more, the festival promises to be an unforgettable celebration for locals and visitors alike.

Last year's event welcomed over 12,000 attendees from around the world!

Why Showcase Your Business at the Texas 66 Festival Finale?

• Thriving Community Gathering: Be part of a dynamic atmosphere where the local community and enthusiastic tourists converge. Connect with potential customers who are eager to explore unique offerings.
• Cultural and Historical Significance: Align your brand with the rich cultural tapestry and historical legacy of Route 66. Showcase your products or services in a setting that resonates with the spirit of this iconic American highway.
• Diverse Entertainment: The Festival Finale is more than just a market; it's an immersive experience. Engage with festival-goers amidst a lively car show, live music, a corn dog eating contest, pageantry, and a spectrum of other attractions that will keep attendees excited and engaged.
• Extensive Promotion: Leverage our comprehensive marketing efforts to ensure maximum visibility for your business. From social media campaigns to local press coverage, we are dedicated to making your participation a success.
• Prime Booth Locations: Secure a spot in the heart of the action on 6th Street. Our carefully curated booth placements guarantee that your brand gets noticed by a diverse audience.
• Collaborative Networking: Forge connections with fellow vendors and explore collaborative opportunities. The Festival Finale is not just a marketplace; it's a platform for fostering partnerships that can drive mutual success.

How to Reserve Your Booth:

Simply follow our easy application process, submit by the deadline, and seize the chance to showcase your business at the Texas 66 Festival Finale. Don't miss the opportunity to be part of this iconic event that promises to leave a lasting impression!

Join us on June 14th, and let your business take center stage at the Texas 66 Festival Finale – where culture, history, and commerce unite in an unforgettable celebration!

View the Vendor Handbook Here (please copy and paste into your browser):

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1. Each vendor must bring a table, chairs, tent (unless renting from the ACVB), and any needed supplies.
2. Each vendor must arrive at check-in at SW 5th Ave and Tennessee between 8 AM and 9:30 AM. 
3. Each vendor must remain open until 6 PM.
4. Vendors must have their tents and items pulled back to the sidewalk by 6:30 PM to prepare for the car show drive-out. 
5. Vendors must not enter the festival area with their vehicle after 10 AM and before the street has been cleared and it is safe to do so (approximately 7 PM).
6. Vendors must, jointly with the event organizer, maintain a clean and trash free space.
7. No alcoholic beverage can be sold.
8. Vendors are not allowed to move/sell items away from their designated location. 
9. Vendors must adhere to all City of Amarillo and State of Texas policies and regulations regarding the sale of food and items. 
10. If fees are not submitted by the due date, the space will be forfeited. 
11. Unless prior approval is obtained, booth fees are nonrefundable.
12. All vendors must provide proof of their Texas Sales Tax Permit.
13. Vendors are responsible for obtaining their own Special Event Liability Coverage with the "Amarillo Convention and Visitors Bureau" as an additional insured. The ACVB's insurance coverage will not cover vendor liabilities.
14. Vendors must follow all guidelines as outlined in the vendor handbook.