2024 Business/Commercial Group

Promote your business at Penn Fest! Our event offers one of the most affordable ways for businesses to meet new customers. With a track record of bringing in thousands of people, Penn Fest puts you face to face with people who need to know about your product or service. We work hard to promote our event to build foot traffic of people walking by your booth. Best of all, Penn Fest offers one of the lowest entry fees for an event that attracts thousands of visitors. This category is meant for local, regional and national businesses that operate out of an office or storefront brick and mortar location.

Penn Fest temporarily closes Penn Avenue to car traffic and welcomes community groups, local businesses, and vendors to create a fun and festive environment for people to walk, bike, skate and gather along the avenue. An estimated 10,000+ people from all over the Twin Cities attend this event. Visit our website at for more event information.

To be considered, this application must be filled out including:

• Payment option for $175 registration fee  (Registration fee will be charged upon acceptance)
• MN ST19 Form (If selling merchandise at the Penn Fest)
• Richfield Application for Temporary Food License (if providing non-pre-wrapped food or opened drink containers)

MN ST19 and Temporary Food License Forms can be found and downloaded in the related files section. The Penn Fest Committee reserves the sole right to approve the participation of any applying group.  Completing an application does not guarantee participation in the event.  Non-approved groups will not be allowed on site. Placement along Penn Avenue will be determined by the Penn Fest Committee.  You will be allowed to start set-up at 11:30 am on Sunday, September 15, and must have everything removed from the street by 6:00 pm on Sunday, September 15. 
Space assignments are set up on Penn Ave. Groups are not allowed to be set up on private property. You will receive sufficient space to set up based on your provided description. Businesses are not allowed to share or sublet their space to/with another business or organization. 
Groups and organizations must provide all of their own equipment, including tents, tables, chairs, and generators.  Tents need to be secured by sandbags; stakes may not be driven into the pavement.  Electricity is not available!
Space assignments will be sent by September 10 along with detailed information regarding directions for the day of the event. Each space is responsible for the clean-up of its assigned area and adjacent property before departing. Penn Fest will take place rain or shine and refunds are not available. In the case of severe weather, cancelation decisions will be made by the Penn Fest Committee. I hereby release and forever discharge Penn Fest, the City of Richfield, sponsoring organizations and their directors, officers, employees, agents and volunteers from any responsibility, personal liability, claims, loss or damage arising out of my participation in the Open Streets at Penn Fest event. I further consent to the enforcement of all policies and procedures as set forth in the accompanying information.
I recognize that various photographs, video recordings, and other media will be taken during Penn Fest. I agree to grant full permission to use any photographs, video recordings, or other media that may contain my likeliness for the purpose of promoting Penn Fest and its sponsors.