Registration is in draft mode by event organizer
RegistrationInvite only

2024 Vendor Application (Non-Food)

Deadline: May 15, 2024 11:59 pm (GMT-04:00) Eastern Time (US & Canada)
Date: Jun 08, 2024 1:00 pm - Jun 09, 2024 7:00 pm (EDT)
Detroit, Michigan

About the event

Motor City Pride Festival and Parade
Motor City Pride
Motor City Pride
Motor City Pride
Motor City Pride

About the registration

This application is for Non-Food vendors. The process will be in two parts, the first is to submit information about your organization or company, then once you are approved, you will then select your location. This could result in two charges, one for extra services like sales permits and then for your table location.

Terms & Conditions

The mission of Motor City Pride is:
Through the festival and other community events, Motor City Pride works toward our vision of a society characterized by a strong commitment to universal human rights as well as safe communities, workplaces, and schools.
Motor City Pride takes our mission seriously. Thus, we only seek involvement from those participants who affirm and support our message: The Pride celebration commemorates and continues the fight against discrimination and the struggle for equality for LGBTQ+ persons and their families.
Because we create a safe and welcoming environment for all individuals, we ask all participants to acknowledge that they individually, and the business/organization they represent, to support our mission and the message above when providing an authorized signature on all contracts and registration forms.
Vendors that do not support our mission will be required to leave and a refund will not be given.
Vendors and Sponsors are prohibited from selling any items that have the MCP logo or name (Motor City Pride).  The logo or name may be on items that are given away.
The following types of vendors are prohibited:
  • Sales of animals are not allowed at the festival. Companies promoting pet adoptions are allowed to promote their services.
  • Cannabis sales or promotions of Cannabis providers. (MCP will have one exclusive cannabis vendor/sponsor)
  • Vendors that have raffles that involve a fee to receive the items.
  • Motor City Pride reserves the right to exclude other items or vendors that do not fulfil the mission of MCP.
Stickers may not be distributed.

Booth locations will be assigned when the application and full pre-payment are received.

MCP will only offer a limited number of vendor booths.
Pricing has been set by booth location. Refer to the festival layout for the price of each location.

Vendors/Exhibitors have the option to exhibit just one or both days of the festival.

Official Exhibit hours are: Saturday, June 8, 2024, 1:00 p.m. to 8:00 p.m. Exhibitors may begin setting up at 10:00 a.m. and must close by 8:00 p.m.
Sunday, June 9, 2024, 12:00 noon to 7:00 p.m. Exhibitors may begin setting up at 10:00 a.m. and must close by 7:00 p.m. All materials must be removed by 8:00 p.m.

Detroit Consumers Affairs requires a business license for every booth selling any item or service. This fee is a line item on the application. Any Vendor that has not purchased this license and is caught selling items will be removed from the City of Detroit and no refund will be given by the event producer. Per City of Detroit regulations, booths not paying the city commerce fee are not allowed to sell any goods or services. They can only distribute information free of charge.

All business or other activity must be conducted in designated areas only. No distribution or solicitation of any kind may be done by strolling through the event without written agreement from the event producer.

All space will receive an area that is 10’ wide 10’ deep, with one 6’ Table and 2 chairs without a canopy. 

Vendors/Exhibitors may bring their own canopy if it fits into their 10’ x 10’ space. Vendors/Exhibitors bringing a canopy must also bring weights to secure it, as the Plaza can get quite windy.

All tents/canopies must fit within the space that has been reserved and assigned.

Electrical supply is limited and must be approved by the Event Producer. The cost is $200 for 110v connection. No electrical supply will be available without advance request. If approved for electricity, Vendors/Exhibitors must provide their own electrical cords and other equipment necessary for their usage. Generator usage is prohibited except by the Event Producer.
If selling goods, all prices must be visible and legible to event attendees.
All Vendors/Exhibitors must dispose of trash in large dumpsters provided and specified on the event map. Vendors/Exhibitors may not utilize standard event or plaza trash containers.

The Event Producer reserves right to prohibit the sale or display of any item(s) that may be illegal, obscene or pornographic as deemed by producer.
Loud music in the Vendor/Exhibitor Area is prohibited.

Vendors/Exhibitors are responsible for any damages caused by themselves and/or employees/volunteers to other Vendors/Exhibitors and/or to the event.
The Event Producer is not responsible for any lost or stolen items or for any equipment owned, rented, or otherwise possessed by Vendors/Exhibitors.
No vehicles will be allowed in the event area without paying the required $200.00 fee. This option must be reserved in advance. Exhibitors requesting this service cannot have their vehicle on the Plaza during official show hours.
The Event Producer cannot guarantee Vendor/Exhibitor sales or profits.
Vendors/Exhibitors will receive a confirmation notice alerting them that the Event Producer has processed their application.

Organizations possessing a Letter of Determination under Section 501(c)(3) of the Internal Revenue Code, or that register as non-profit corporations with the State of Michigan, may ask for donations if we have a copy of your 501(c)(3) letter. No merchandise can be given in exchange for a donation.

It is the responsibility of all Vendors/Exhibitors to pay the appropriate fees and taxes to government entities. If a Vendor/Exhibitor is forced to close because of lack of necessary permits and/or licenses, the Event Producer will not be held liable and will not refund fees or deposits.

The applicant acknowledges that should the location change for the event, all rules and fees remain in effect at the new location.

No refunds. No exceptions. Fees paid may not be applied to any future event.
Acceptance of application will be considered based upon receipt at the Event Producer’s mailing address. Although an application deadline date is stated, space may sell out before this date. Receipt of an application prior to the deadline does not guarantee that space is available. The Event Producer reserves right to place or relocate vendors according to the event master plan. Therefore, any cancellations by the applicant based upon dissatisfaction with booth placement will subject the applicant to forfeiture of all fees, in accordance with the provisions of the above cancellation policy. Submission of application and payment does not guarantee a vendor space or location.
Any violation of stated terms and conditions may be grounds for immediate revocation of Permit to Occupy. The Event Producer reserves right to retain booth fees. The Event does not require a security deposit for Vendors/Exhibitors, however, any Vendor/Exhibitor who fails to comply with any of the proceeding provisions may not be allowed at future Pride events. In addition, a charge of $100 per incident per occurrence may be assessed for the next Pride event the Vendor/Exhibitor applies for, should the Vendor/Exhibitor wish to return.

The applicant agree(s) to defend, indemnify and hold harmless Motor City Pride, the City of Detroit, or any other municipality, corporation or entity should the event location change; from any claim, demand, suit, loss, cost or expense, or any damage which may be asserted, claimed or recovered against or from the City of Detroit by any reason of any damage to property, personal injury or bodily injury, including death, sustained by any person whomsoever and which damage, injury or death arises out of, or is incident to, or in any way connected with the festival.

The applicant further understands that Motor City Pride has legal possession and control over the event grounds, located in downtown Detroit, as well as pursuant to an agreement with the City of Detroit, Michigan, and applicable business or other entities, should the location change. The applicant further understands, therefore, that the use granted by the Event Producer here under is a Permit to Occupy only, and is not coupled with an interest in the property; that the Event Producer retains the right to terminate this Permit to Occupy at any time during the term of applicants use if, in the Event Producer’s sole determination: (1) Applicant is found to have falsified any of the statements contained in this application: (2) Applicant is found to have changed and/or added to the use described in this application; (3) Applicant creates a nuisance to the Event Producer, other licensees or its guests; (4) Applicant’s use of premises in any other way interferes with the orderly and successful conduct of the event. Applicant understands that the purpose of Motor City Pride is to celebrate the Gay, Lesbian, Bisexual, Transgender and Allied communities and agrees that he/she will do nothing to defeat this purpose during the term of this Permit to Occupy. Applicant certifies that he/she has read this application in its entirety, understands the content, and will comply with all of its terms. Applicant further understands that any failure to comply with any terms may subject him/her to an early termination of this Permit to Occupy.

If a Vendor is selling items, the Vendor must list all types of items to be sold and any alternate items, if any. There will be a limited number of ‘same kind’ Vendors/Exhibitors. Once the ‘same kind’ limit is reached, the Event Producer reserves the right to require applications to change to alternate selling items. Vendors will only be allowed to utilize their booths for the purposes stated in the application. Only items stated and approved in the application are to be sold or distributed from the booth.

The Event Producer reserves right to refuse exhibit or space at own discretion.

All Vendors/Exhibitors must comply with copyright laws and licensing regulations.

Vendors/Exhibitors are responsible for all sales, use, employment and other taxes subject to their participation.

Recycling and trash removal is required for all Vendors/Exhibitors’ booths. Glass, plastic, metal and fibrous materials must be separated for recycling and placed into the provided recycling containers or bins. Trash may not be placed behind booths. Storage containers must be stored in the designated exhibit area during the event.

Fire & Safety Inspection: The City of Detroit Fire Marshal will be on site performing inspections. Any Vendor/Exhibitor who does not comply with the Fire Code adopted by the City of Detroit will receive a citation and can immediately be shut down and removed from the event unless the citation is remedied and approved by the City of Detroit, Fire Marshal and/or their designee. In addition, the vendor is held responsible for financial remuneration of citation fine and projected loss of sales to the event. Please contact the City of Detroit Fire Department pertaining to Fire Code Safety Rules at (313) 596-2900.

The producer reserves sole rights to all food and beverage distribution. All distribution of food and beverage must be requested on a Food and Beverage Vendor Application.
Each booth (location) will receive 4 wristbands for entry for the weekend. The bands are not transferable to other individuals. Additional Weekend wristbands can be purchased for $5.00 per person. Wristbands will be mailed in May.

This agreement is the final writing and supersedes any prior negotiations.


Booth prices $150 - 575
Electric Access $200 Electrical access is limited, your booth location may be moved to accommodate your electrical needs.
City Commerce Fee (sales permit) $125 The City of Detroit requires anyone conducting monetary transactions to hold a permit.
Drive On Permission SOLD OUT Due to the physical infrastructure of Hart Plaza there is limited access for vehicles to drive onto the plaza.
Additional wristbands $5 Additional wristbands can be purchased for 5 dollars
Single booth $1 Non-refundable

Questions on the registration

Business information

  • Business name
  • Legal business name
  • Contact name
  • Address
  • Email
  • Phone
  • Website (Optional)
  • Logo (Optional)

Additional information

  • Preferred Name and prounouns
  • List of all Products/Services or items to be distributed, including amounts to be charged:
  • Have you been an exhibitor or vendor at Motor City Pride before?
  • Check which days you plan to exhibit:
  • Would you be interested in participating in the March on Sunday?
  • Drivers License Number
  • I agree to all terms and conditions to be a vendor at the Motor City Pride Festival 2024

Map of vendor locations, Booths labeled in blue will come with a canopy.
2024 Vendor Application (Non-Food)
2024 Vendor Application (Non-Food)
Motor City Pride - 2024
Registration is in draft mode by event organizer