Start Registration
RegistrationInvite only

Taste of Madison '24 Food Vendor Application

av_timer
Deadline: Aug 01, 2024 11:59 pm (GMT-05:00) Central Time (US & Canada)
widgets
Taste of Madison 2024
date_range
Date: Aug 31, 2024 2:00 pm - Sep 01, 2024 7:00 pm (CDT)
place
Madison, Wisconsin
attach_money
$1.2K-2.2K

About the event

Join 275,000 of your closest friends on Labor Day weekend and celebrate the Taste of Madison presented by Starion Bank, the largest end of the summer picnic on the Capitol Square. Held since 1983, this legacy non-profit event features over 80 restaurants, 26 beverage stands, and three musical stages offering FREE entertainment all weekend. The Taste of Madison is a non-profit event and relies on the help of hundreds of volunteers. The Taste of Madison is honored to donate over $90,000 annually to local groups. In addition, the Taste of Madison is responsible for over $7 million of direct spending in our community.
Show more >
Madison Festivals Inc.
Madison Festivals Inc.
Contact Organizer
Madison Festivals Inc.
Madison Festivals Inc.
Contact Organizer

About the registration

Each 10'x10' booth space includes one pop up tent with weights and three 110v outlets with a total of 20amps.
TABLES ARE NOT INCLUDED BUT MAY BE RENTED OR VENDOR MAY PROVIDE.
VENDORS MUST PROVIDE THEIR OWN PROPANE.  PROPANE WILL NOT BE AVAILABLE FOR RENT .
 
This is an electronic agreement and you will be validating and approving this agreement electronically.
Show more >

Terms & Conditions

To be considered for Taste of Madison:
  1. Vendors must be a restaurant, food cart, or caterer
  2. Vendors MAY NOT sell any beverages including but not limited to soda, water, coffee, iced drinks, lemonade, alcohol, etc.  
  3. Stand alone smoothie vendors will be allowed, please inquire with questions
  4. Vendors' business must be in Dane, Columbia, Dodge, Jefferson, Rock, Green, Iowa or Sauk County
    • If a franchise, the franchise owner must reside in one of the above counties.
    • If a restaurant with multiple locations - ownership/corporate must be in one of the above counties.
  5. Vendors' menu items must be available for retail purchase in one of the above listed counties 
  6. Vendors' menu items must be reflective of their standard (day-to-day) or catering menu
  7. Vendors must provide net daily sales info to Taste of Madison post-event. Failure to do will result in loss of booth deposit 
 
Vendors may be ineligible if:
  1. Vendor does not meet requirements listed above
  2. Vendor is serving the same style of cuisine as several other Taste of Madison vendors (i.e. if five vendors serve pizza, a sixth may not be deemed beneficial for the event)
  3. Vendor owes outstanding fees to Madison Festivals 
  4. Vendor has had repeated violations from previous Taste of Madison events
    Reminder - vendors are NOT allowed to sell any type of beverages at their booth
Final restaurant selections are made using a number of factors and discussed by the Madison Festivals Board of Directors. Madison Festivals, Inc. retains the sole right to determine eligibility and participation of vendors.
 
Restaurant applications and acceptance:
  1. Vendors must provide a $300 deposit at the time of application to hold their spot for Taste of Madison
  2. If payment is not received in full by June 1, 2024, vendors will forfeit their booth space and space will be given to the next business on the waiting list
All decisions made by Madison Festivals Inc employees, board or agents are final.  
 
Show more >

Related files

Vendor Handbook 2024

Prices

Deposit $300 There is a $300 deposit fee which is charged upon approval of application. This MUST be placed on a credit card.
10x10 Booth $1,000 Single booth space is 10 feet wide and 10 feet deep. Vendor may utilize space behind the booth for prep if space allows. Includes three (3) 110amp outlets and one optional 10'x10' pop up tent with weights. Vendors can sell 3 items in their single booth space.
10x20 Booth $1,900 Double booth space is 20 feet wide and 10 feet deep. Vendor may utilize space behind the booth for prep if space allows. Includes three (6) 110amp outlets and two optional 10'x10' pop up tent with weights. Vendor can sell 6 items in their double booth space.
Extra Menu Item 1 day ($125/day) $125
Extra Menu Item 2 days ($125/day) $250
Grease Barrel $25 Required if cooking with grease
Charcoal Barrel $20 Required if cooking with charcoal
6' Table $25
8' Table $30

Questions on the registration

Business information

  • Business name
  • Legal business name
  • Contact name
  • Address
  • Email
  • Phone
  • Website (Optional)
  • Logo (Optional)

Additional information

  • Sellers Permit Information
  • Will you be serving out of a food truck or food cart?
  • Do you need a complimentary 10'x10' pop up tent with weights?
  • How would you categorize your menu?
  • If you answered "Other" above, what is the category for your food items?
  • What items will you be serving on SATURDAY: All menu items need to be finalized by July 12, 2024
  • What items will you be serving on SUNDAY: If items are the same just say "same as above"
  • Extra menu item? Fee of $125 per day per item invoiced at later date.
  • IF YOU ANSWERED YES ABOVE: What is your extra menu item?
  • Would you like to pay for your booth space online with a credit card or by mailing in a check?
  • How would you like to be charged for your booth space?
  • Booth space location REQUEST: Same location? Street request?
  • Certificate of Insurance
  • Does your set up require additional power?
  • IF YOU ANSWERED YES ABOVE: What extra booth power is needed:
  • What payments do you take at your booth?
  • I have looked over the 2024 Vendor Handbook (link on the right of the page)
  • By signing, I acknowlege that I have read and understand the cancellation fees and deadlines as outlined below signature line:
  • I have read and understand the terms and conditions stated above
  • Do you have any concerns or questions?

Picture requirements

  • Minimum pictures required: 0
  • OPTIONAL: Upload photos of your booth space, food truck, or menu items. Photos may be used for promotional purposes.
Taste of Madison '24 Food Vendor Application
Taste of Madison '24 Food Vendor Application
Taste of Madison 2024
Start Registration