Sponsorship Application 2026

Deadline: Nov 15, 2026 11:59 pm (GMT-08:00) Pacific Time (US & Canada)

Holiday Sights & Sounds Parade 2026

Date: Dec 05, 2026 6:00 pm - Dec 05, 2026 8:30 pm (PST)

First St, Livermore, California 94550, United States

About the event

Join us in Livermore Downtown on Saturday, December 5, 2026, for a full day of holiday festivities, featuring our Holiday Open House, annual Holiday Sights & Sounds Parade, and Tree Lighting! Holiday Open House | Before the Parade Make a day of it in Livermore Downtown! Shop, dine, and explore participating businesses offering holiday specials, seasonal treats, festive activities, and more. It's the perfect opportunity to shop local and celebrate the season! Holiday Sights & Sounds Parade | 6:00 PM Gather along First Street for one of Livermore's most cherished holiday traditions! Enjoy festive floats, music, and performances by local businesses, schools, bands, and community organizations. Don't miss Santa's special arrival, followed by holiday music, a community sing-along, and the annual Tree Lighting! This is a rain-or-shine event, so bundle up, grab some hot cocoa, and celebrate the magic of the season with us!

Livermore Downtown Inc.

Contact Organizer

Livermore Downtown Inc.

Contact Organizer

About the application

Sponsoring the Holiday Sights & Sounds Parade is a wonderful way to showcase your community spirit while gaining valuable exposure for your business. As one of Livermore’s most beloved annual traditions, the parade draws thousands of families, residents, and visitors to the heart of Downtown to celebrate the magic of the season together. By sponsoring, your business becomes part of the joy and connection that this event brings—supporting local traditions, enhancing the downtown experience, and demonstrating your commitment to community vitality. Sponsorship not only highlights your brand in front of a large and engaged audience but also helps sustain the events and programs that make Livermore’s downtown a vibrant destination year-round.

Terms & Conditions

All sponsorships are tax-deductible contribution through Livermore Downtown Inc., a 501(c)(3) nonprofit and listed in Livermore Downtown Annual Report to City of Livermore as community and program supporter.

Prices

Grand Tree (Main) Stage Sponsor (presenting sponsor)	$10,000.00	Non-refundable	Exclusive “Presenting Sponsor” recognition on all parade marketing as “Holiday Sights & Sounds Parade presented by [Sponsor Name],” Premier logo placement on all promotional materials including posters, event website, digital ads, social media campaigns, Logo inclusion on the main stage banner and exclusive on-site signage at the Grand Tree Stage visible to thousands including TV30 televised recording , VIP Seating Area (up to 20) Verbal recognition by the parade emcee during stage programming and parade announcements, Opportunity for representative introduction or message during the Tree Lighting Ceremony, Featured mention in all press releases and media coverage related to the event, Logo featured on Livermore Downtown Inc. e-newsletters and outreach (reaching thousands of subscribers), Option to provide branded giveaways or promotional materials at the event, Social media spotlight posts before and after the parade (tagged and linked) and First right of renewal for the following year’s presenting sponsorship.
Spirit of the Season Stage Sponsor	$2,000.00	Non-refundable	Recognition as “Stage Sponsor” for one of the smaller stages (e.g., “Jingle Bell Stage presented by [Sponsor Name]”) Logo placement on stage banner at the sponsored stage. Logo included on select event marketing materials including event website, social media posts, and flyers, Verbal recognition by stage emcee during parade on the sponsored stage, Mention in Livermore Downtown Inc. e-newsletters as a supporting sponsor, Social media shout-outs highlighting the sponsor in connection with stage programming. Option to MC stage during parade. Banner on stage during parade (you provide).
Community Cheer Sponsor	$500.00	Non-refundable	Recognition as a supporting sponsor on the event website and digital thank-you materials, Verbal acknowledgment during the parade or on-stage announcements, Mention in social media posts thanking all community supporters Association with community impact: promoted as a sponsor helping to bring holiday joy to families and neighbors in Downtown Livermore

Questions on the application

Business information

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Sponsorship Application 2026

Holiday Sights & Sounds Parade 2026

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