Passport to Fear Sponsorship Program

PASSPORT TO FEAR:  Sponsor Partnership Application
Welcome to Passport to Fear
Fear is better together.

Passport to Fear is a collaborative program designed to unite haunted attractions, immersive experiences, escape rooms, horror events, and Halloween destinations into one unforgettable journey for horror fans.

Our mission is simple:

Create a destination experience that encourages guests to explore more attractions, discover new favorites, support fellow haunt operators, and celebrate the horror industry as a community.

By joining Passport to Fear, your attraction becomes part of a larger network of fear-based entertainment destinations.

The Passport to Fear is a first-of-its-kind regional haunted attraction passport program connecting the best independently owned haunts across the southern region. (So far) 

Each season, patrons receive a physical passport booklet and visit participating haunts to collect official stamps. The more haunts they visit, the greater the rewards — exclusive merchandise, VIP access, and recognition as a true survivor of the Passport to Fear.

WHY SPONSOR?

✦  Reach a passionate, highly engaged audience of Halloween and Haunted Attraction fans across the US

✦  Your brand placed directly in the hands of every passport holder — a physical takeaway they carry all season

✦  Logo and link on the Passport to Fear website for the full season

✦  Social media exposure

✦  Association with some of the region's fastest-growing Halloween experiences

The Audience:  

Halloween Enthusiasts

Dedicated haunt fans who visit multiple attractions every season

Multi-State Reach

Patrons traveling across the south  to complete their passport

Socially Active

An audience that shares, posts, and talks about their haunt experiences online

Why Join Passport to Fear?
Participating attractions receive the opportunity to:

Increase exposure to new audiences.
Cross-promote with other professional haunted attractions.
Reach dedicated horror and haunt enthusiasts.
Encourage repeat visits throughout the season.
Be featured in Passport to Fear marketing campaigns.
Participate in special promotions, contests, and guest rewards.
Build relationships with other haunt professionals.
Help grow the haunted attraction industry as a whole.
Passport programs have become a popular way for horror fans to plan seasonal road trips, visit multiple attractions, and collect memories from each destination.

Guest Experience Standards
Passport to Fear is committed to representing professional, guest-focused attractions.

Participating attractions agree to maintain:

☐ Safe operating procedures.

☐ Professional guest service.

☐ Respectful treatment of guests and staff.

☐ Compliance with applicable local requirements.

☐ A commitment to improving the haunted attraction industry.

 
Marketing Partnership
Participating attractions agree to:

Promote Passport to Fear through available marketing channels.
Display Passport to Fear information as provided.
Encourage guests to visit other participating attractions.
Share approved Passport to Fear promotional materials.
Provide accurate attraction information.