Winery Participation Application

Be part of the excitement at the First Annual Bites & Vines: Taste of Downtown—an evening that attracts guests eager to sip, stroll, and celebrate Livermore’s vibrant wine scene in the heart of downtown. This inaugural event guests will stroll through downtown enjoying tastings from 18+ local wineries and breweries hosted inside participating retail and service businesses, while also visiting participating restaurants offering a variety of delicious bites throughout the event.

We’re inviting local wineries to participate and showcase your wines to an engaged audience of locals and visitors. This is a great opportunity to increase brand visibility, pour for new customers, and connect directly with wine lovers in a fun, community-centered setting. Each tasting stop will offer guests something memorable, and your winery can be one of the featured highlights of the stroll.

To add to the excitement, participants and judges will vote for their top experiences of the evening. Trophies will be awarded in both People’s Choice and Judges’ Choice categories for Best Bite, Best Wine/Beer Experience, and Best Shopping Experience. Bring your creativity, showcase your best offerings, and get ready to impress!

Spots are limited, so secure your place in this new tradition - deadline July 10th, 2026. Join us in creating a memorable afternoon and enjoy the increased visibility, engagement, and community connection that come with being part of Bites & Vines: Taste of Downtown.

Winery Details for Wine Tasting:

Livermore Downtown Inc. will be securing an ABC license for the participating businesses for the event. 

LDI to Provide: 

• ABC License to be displayed at the pouring station.
• Sell tickets - participants to recieve tasting glass, wristband and tasting pass.
• Wine Pour sheet to be displayed at the pouring location.
• No alcohol beyond this point sign.
• Paring with participating Livermore Downtown business.

Winery to Provide:

• one - two cases of wine (same varietal) to be compensated for by business at $10/bottle of white and $12/bottle of red or sparkling. Case amount dependent on ticket sales and will be notified in advance if 1 or 2 cases needed.
• Optional: pourer for event September 17th from 4pm - 9pm If choose not to have pourer, business will provide staff or volunteer.

Business to Provide:

• Ice 
• Cost of 1-2 cases of wine.
• A table or counter to pour from. 
• Dump bucket to pour any unwanted wine in (we recommend two – one by the pouring table and one at the exit). We recommend the 5-gallon paint buckets from the hardware store. 
• Tub or ice chests to put wine and ice to serve.
• Staff/volunteer to pour wine during the event (unless winery prefers to pour). 

LDI will send rules and details in separate email confirmation.

What do you need to do to participate? 

Complete the participation agreement on Eventeny by July 10th.

Should you have any questions or like an LDI staff to swing by to go over event details and application process, let us know!