Business Participation Application

Be part of the excitement at the inaugural Bites & Vines: Taste of Downtown, a new event designed to bring visitors into the heart of Livermore Downtown for an evening of sipping, sampling, shopping, and exploring. Guests will stroll through downtown enjoying tastings from 18+ local wineries and breweries hosted inside participating retail and service businesses, while also visiting participating restaurants offering a variety of delicious bites throughout the event.

This is a unique opportunity to showcase your business, welcome new customers through your doors, and connect with both residents and visitors in a fun, energetic, and community-focused setting. Whether you're highlighting your products, services, atmosphere, or hospitality, every stop on the stroll helps create a memorable experience for attendees—and your business could be one of their favorites.

To add to the excitement, participants and judges will vote for their top experiences of the evening. Trophies will be awarded in both People’s Choice and Judges’ Choice categories for Best Bite, Best Wine/Beer Experience, and Best Shopping Experience. Bring your creativity, showcase your best offerings, and get ready to impress!

Space is limited, so reserve your spot today and help launch what promises to become a signature Livermore Downtown tradition. Enjoy increased visibility, valuable customer engagement, and the opportunity to be part of an unforgettable community event.

We are asking restaurants to serve a "bite" to 400-600 participants (no alcohol).

Retail and Services: Pour 1oz tasting of local wine or 2 oz pouring of beer.

Business Details for Wine Tasting:

Livermore Downtown Inc. will be securing an ABC license for the participating businesses for the event. Businesses will need to have their property owners complete the "ABC Business Participation Form" and return it to LDI no later than Friday, July 31st in addition to participation application.

LDI to Provide: 

• ABC License to be displayed at the pouring station.
• Wine Pour sheet to be displayed at the pouring location.
• No alcohol beyond this point sign.
• $200 stipened towards alcohol OR "Bite" sample.

Business to Provide:

• Remaining Cost of One - Two Cases of wine or equilivant in beer from local winery/brewery - approx. $120-$144/case. 
• Non-2026 LDI Partners - $30 participation fee. 
• A table or counter to pour from. 
• Your own dump bucket to pour any unwanted wine in (we recommend two – one by the pouring table and one at the exit). We recommend the 5-gallon paint buckets from the hardware store. Hang on to these, we will be adding strolls in 2026!
• Your own Tub or ice chests to put wine and ice to serve.
• Staff/volunteer to pour wine during the event. Be sure they understand the rules. Our event ABC and your participation depends on you and any volunteers and staff following the rules.

LDI will send rules and details in separate email confirmation.

 

Restaurants Only:

Please provide 400-600 "bites" for participants - your choice but LDI needs to know what you are providing by July 31st for promotional materials please. LDI will provide $200 stipened towards "Bite" sample.

If you wish to serve wine/beer tasting with your "bite" you may however, the restaurant must cover cost of as well as compleate ABC and Surrender form. If you currently have ABC – complete “Restaurant Surrender” form. You will need to complete section one and four and include a simple drawn map of where in your location you will serve event tasting separate from area of your current ABC. Map can be reused from Wine & Chocolate Stroll, LDI has on file.
 

What do you need to do to participate? 

Complete the participation agreement on Eventeny by Friday, July 31st and email your ABC license signed by your property owner to admin@livermoredowntown.com.

Should you have any questions or like an LDI staff to swing by to go over event details and application process, let us know!

Rain or Shine Event. All Wine, Beer and Bites most be served inside business per ABC and Health Department Requirements.