Florida CraftArt Membership card 10% Discount in Gallery and specified Exhibitions Discounted fees for Florida CraftArt programs and special events E-News to keep you informed Membership in the Southeastern Reciprocal Membership Program (SERM). Show your membership card for free admission and discounts to more than 175 cultural organizations in 14 states. If you are an artist at the Family level you’ll have the opportunity to: Be juried into the Florida CraftArt Retail Gallery Be juried into the annual Holiday Show Be juried into the annual Members’ Exhibition Call-to-Artists Discounts