Wine Partner Application

Deadline: Sep 22, 2023 5:00 pm (GMT-05:00) Central Time (US & Canada)
Date: Oct 14, 2023 12:00 pm - Oct 14, 2023 5:00 pm
McKinney, Texas

About the event

Join us at the 7th Annual McKinney Wine & Music Festival on Saturday, October 14th from 12pm-5pm at Towne Lake Park! The festival features live music, wine tasting, shopping with a fantastic group of local vendors, grape stomping competitions, photo-ops and more! The event is Presented by H-E-B and is in partnership with The Love Life Foundation and The Warrior's Keep.
SBG Hospitality
SBG Hospitality
SBG Hospitality
SBG Hospitality

About the application

PLEASE READ THE ENTIRE APPLICATION PRIOR TO FILLING IT OUT. This application is is intended for wineries. This application is NOT for food trucks, restaurants, or marketplace businesses - please look at our other applications if you are in that category.
We are expecting 5000+ in attendance- you do not want to miss this event! This festival is a great opportunity for wineries to promote their brands, sell products, reach new audiences, and engage with thousands of attendees! We wouldn't be able to do what we do without YOU, our valuable wine partners, as your play a key role in making these events a success! 
For this event, wine tasting tickets will be sold to attendees in sheets of (20) tickets. Wineries will be reimbursed $1 per tasting ticket for a 1- ounce pour. Tickets will be collected at the end of the event and reimbursements will be mailed out to the address provided to the winery the week following the event. Wineries will also be able to sell wine by the glass and by the bottle. Purchases for wine by the glass or bottle can be sold at your tent for cash/credit/tickets. Bottle sold to attendees will be for them to take home only. Attendees will be unable to open and consume the bottle at the event. 
Please fill out the wine partner application and wait for approval. Upon receiving approval on your application, you will then be able to pick your booth space at the event. Arrival information will go out 2 weeks prior to the event. The event is in partnership with The Warrior's Keep and Love Life Foundation! 
NOTE:  SBG Hospitality will not provide water or electricity.
This is an electronic agreement and by paying the fee and submitting your application, you are validating and approving this agreement electronically.

Terms & Conditions

FOOD PERMITS - Any vendor intending to sample or sell open-container food or (to include alcohol) beverage must obtain a food permit from the corresponding City/County Health Department for the event(s) in which you are confirmed. Failure to do so may result in loss of vendor fees paid, barring from future events, or prohibition from entering the event grounds without the issuance of a refund or credit transfer. Health permit documentation is due to the City/County Health Department no less than 14 days prior to the event start date.
VENDOR FEES - All vendors must pay the assigned fee in advance in order for space to be confirmed. No vendors will be granted access to the event grounds or pre-event communications without a paid invoice on file. SPACE IS ONLY CONFIRMED ONCE PAYMENT IS RECEIVED. Vendors with unpaid invoices will not be granted entrance to the event grounds.
BOOTH SPACE - Vendors have a 10' x 10' space for activation and need to provide their OWN 10' x 10' tent, chair(s), and table. Vendors may be required to take down unweighted tents as directed by SBG Hospitality staff.
EVENT DURATION - All vendors are required to remain set up and in place for the duration of the event  in order to provide a consistently high-quality experience for our patrons. Vendors may NOT depart the event prior to the conclusion without direction from SBG Hospitality management staff.
ELECTRICITY AND WATER - Unless specifically noted in pre-event communications, electricity, and water will NOT be available for vendors. Generators will not be permitted without prior written permission from SBG Hospitality management staff.
TRASH - All vendors are responsible for cleaning their own immediate area at the conclusion of the event. All liquid or solid waste must be disposed of properly and may not be left at the venue. You will be notified of where to dispose of your waste in the event arrival email. Violation of this policy may result in a $150 fine, barring from future events, or prohibition from entering the event grounds on the next confirmed event date without issuance of a refund or credit transfer.
WEATHER POLICY AND REFUNDS/TRANSFERS - All SBG Hospitality events are rain-or-shine, and refunds/credit transfers will not be issued for vendor cancellation.
FINAL ACKNOWLEDGMENTS, for myself, my guests, and anyone entitled to act on my behalf, waive and release SBG Hospitality LLC, all SBG-affiliated event venues, all SBG-affiliated City government agencies, all affiliated sponsors and vendors, their representatives, and successors from all claims or liabilities of any kind arising out of my participation in this event, even though that liability may arise out of negligence or carelessness on the part of the persons named in this waiver. I understand that due to unforeseen circumstances, my booth space may be changed. I authorize SBG Hospitality to photograph or take video footage of me and my property in connection with the events selected in this application. I authorize the use of any such photographic and video footage of me for all marketing and advertising purposes including, but not limited to, the following mediums: Web content, print ads, social media marketing, etc. I understand that this application does not constitute confirmation of vendor space and that only payment of a vendor invoice may confirm booth space. Without receipt of payment, no booth space will be provided to me. I authorize SBG Hospitality to use my information to send me information via email and SMS.The digital signature of this application constitutes a fully enforceable agreement to the terms listed hereof once payment is received. Vendors will be confirmed once payment is received.


Booth prices $150

Questions on the application

Business information

  • Business name
  • Legal business name
  • Contact name
  • Address
  • Email
  • Phone
  • Website (Optional)
  • Logo (Optional)

Additional information

  • Have you previously partnered with SBG Hospitality events?
  • Please describe the wine you will be presenting at the festival. This infomation may be used on the Wine Festival webiste and social media platforms.
  • I understand I will be expected to promote the festival on all winery social media platfroms.
  • Do you agree to submit all required documentation for needed permits from the city in a timely manner in order to participate in this event?
  • Please confirm that you have read and are aware that SBG does not guarantee access to water and/or electricity for this event.
  • I acknowledge I have reviewed and will adhere to all the Terms and Conditions.

Picture requirements

  • Minimum pictures required: 2
  • You MUST include recent pictures of your booth setup or food truck WITH dimensions, including height, width, length and please include the length of the trailer hitch if applicable.

McKinney Wine and Music Festival 2023: Wine Partners Map

Wine Partner Application
Wine Partner Application
McKinney Wine & Music Festival 2023