Application

Food & Alcohol (If you are selling alcohol, use this application)

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Deadline: Jun 05, 2026 11:59 pm (GMT-04:00) Eastern Time (US & Canada)
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Date: Jun 20, 2026 11:00 am - Jun 20, 2026 7:00 pm (EDT)
place
West Reading, Pennsylvania
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$ 1500.00

About the application

This application is for licensees outside the Borough of West Reading.

 

Welcome to the event! Browse through our applications and let us know if you have any questions.This is an electronic agreement and by selecting the booths, you are validating and approving this agreement electronically.

 

The vendor fee is for the space only, no electric or other items are included. Carry in carry out.

 

Please make sure you consider event insurance and are registered with the PCLB to serve at the event. West Reading Borough requires no further permits or applications.

About the event

West Reading will host its 32nd annual Art on the Avenue, Berks County’s premiere art and music festival, from 11 a.m. to 7 p.m., June 20th, on Penn Avenue. The event is rain or shine and showcases the work of local and regional artists, crafters, vendors, West Reading businesses, musicians and other talents. The entire festival, spanning four pedestrian friendly blocks and boasting upwards of 200 vendors, is free and open to the public. Food and beverages will be available for purchase. Thank you to our 2026 sponsors: BMW - 400 block activation! The American Diner - 400 block music MUSIC FOR THE DAY TBA
West Reading Community Revitalization Foundation
West Reading Community Revitalization Foundation
West Reading Community Revitalization Foundation
West Reading Community Revitalization Foundation

Terms & Conditions

The WRCRF will use the information provided to determine applicant eligibility and reserves the right at its sole discretion to accept or decline Vendor/Artist participation. Eventeny (this event platform) charges a 3% fee for its use. The fee is passed along to Vendors.

 

All vendors are held to the agreements set forth in the application including the vendor being the actual representative on site at the event and that what is stated as the vendor purpose or activity in fact will be the actual purpose or activity promoted on event day. Vendor will not leave excess trash or any waste (cooking oil/fuel) on the event site. 

 

All vendors will understand the purpose of the event is a family friendly day for all and will not engage in any rhetoric unbecoming of such an event, including gatherings of large groups, amplified sound (unless pre-approved) or any movement or placement that would block, deter or distract from neighboring vendors.

 

Vendors who do not comply with the agreed requirements, terms or statements made in their application may be removed, charged additional fees/fines as required and/or may not be allowed to participate in future events. In addition, any vendor causing a disruption may be asked to leave and lose the ability to attend future events, also event fee will not be refunded.

Prices

10 x 10 Space $1,500.00 Non-refundable

Questions on the application

Business information

  • Business name
  • Legal business name
  • Contact name
  • Address
  • Email
  • Phone
  • Website (Optional)
  • Logo (Optional)

Picture requirements

  • Minimum pictures required: 0
Food & Alcohol (If you are selling alcohol, use this application)
Food & Alcohol (If you are selling alcohol, use this application)
West Reading's Art on the Avenue - 2026