2026 WeHo Pride Street Fair Exhibitor Application
About the application
The City of West Hollywood is accepting applications for exhibitors interested in participating in the 2026 WeHo Pride Street Fair.
Before starting your application, please ensure you have read and understood all of the information provided below.
About the event
Terms & Conditions
This application is for interest only and does not guarantee selection to participate. Selected exhibitors will be notified by the City and provided further details and instructions.
This application is for Exhibitors only. Food & Beverage Vendors, please email vendor@dlsevents.com for consideration.
Exhibitor Fees:
Exhibitors that are selected will be required to pay a non-refundable fee. There is no payment due to submit an application. Any required payment to participate as a WeHo Pride Street Fair Exhibitor will follow the fee outline for approved Exhibitors:
- City of West Hollywood Incorporated Businesses: $800 (subject to approval and available space)
- Government Agencies: $800 (subject to approval and available space)
- Artists/Merchants: $800 (subject to approval and available space)
- Exhibitor Sponsors (all other businesses): $2,500 (subject to approval and available space)
- Not-for-Profit/501c3 Non-Profit/Community Group: FREE (subject to approval and available space) As in previous years, the City will have a limited number of complimentary booth spaces available. The groups that are not selected for a complimentary booth that are considered Not-for-Profit/501c3 Non-Profit/Community Groups, will be offered the $800 rate, if approved for participation.
Prices listed are for 10x10 booth spaces.
Merchants intending to sell items during WeHo Pride must possess a current and valid business tax certificate (at an additional fee) and must obtain a Temporary Peddlers Permit, at an additional cost.
The Exhibitor fee is non-refundable unless the event is cancelled by the City.
Exhibitor Spaces:
Exhibitor spaces are 10’x10’. Exhibitors are required to have a minimum of two representatives per Exhibitor space for the entire duration of the WeHo Pride Street Fair; the event hours are Saturday, June 6, and Sunday, June 7, from 12PM until 8PM. A representative must also be present during designated set-up and load-out times.
The City of West Hollywood reserves the right to approve or deny any Exhibitor items for distribution or sale, in accordance with City policy and community standards. The distribution and/or sale of tobacco, vaping products, cannabis, alcohol, and weapons are strictly prohibited.
Application Process:
The DEADLINE to submit applications is April 15, 2026.
Applications will be reviewed and selected exhibitors will be notified via email with further instructions. The City reserves the right to limit the number of exhibitors for the event or for any particular category and completing an application does NOT constitute acceptance or guarantee participation.
Exhibitors may fit a variety of criteria to bring a range of offerings:
- Demonstrated connection to the West Hollywood community
- Demonstrated connection to the LGBTQ+ community
- Alignment with the City’s purpose and messaging related to the WeHo Pride Street Fair
- Ability to provide high-quality, unique offerings that contribute to a diverse, community-centered experience
The above criteria is not determinative and the City reserves the right, at its sole discretion to select exhibitors as it deems necessary.
Notification of selection will be provided on or before April 30, 2026. Upon approval, you will receive an invoice with payment link and due date in order to secure your 10x10 exhibitor space. Failure to remit payment in a timely manner may result in forfeiture of approved booth space.
Selected exhibitors will also be required to submit additional documents such as copies of insurance and a valid business license, if applicable.
For more information, contact wehopride@jj-la.com.
Questions on the application
Business information
- Business name
- Legal business name
- Contact name
- Address
- Phone
- Website (Optional)
- Logo (Optional)
Additional information
- This application is for Exhibitors only. Food & Beverage Vendors, please email: vendor@dlsevents.com for consideration. Exhibitor spaces are 10x10. Exhibitors are required to have a minimum of two representatives per Exhibitor space for the entire duration of the WeHo Pride Street Fair; the event hours are Saturday, June 6 and Sunday, June 7 from 12PM until 8PM. A representative must also be present during designated set-up and load-out times. The City of West Hollywood reserves the right to approve or deny any Exhibitor items for distribution or sale, in accordance with City policy and community standards. The distribution and/or sale of tobacco, vaping products, cannabis, alcohol, and weapons are strictly prohibited. The DEADLINE to submit applications is April 15, 2026. The City reserves the right to limit the number of exhibitors and completing an application does not guarantee participation. Notification of selection will be provided on or before April 30, 2026.
- Please select where your business is incorporated.
- Which best describes your business?
- If you are a City or County based non-profit, not-for-profit or community group and are interested in being considered for a complimentary Exhibitor booth, please indicate below. Please note that complimentary Exhibitor spaces are limited in number; the City of West Hollywood cannot can guarantee that all groups that meet the community group criteria will be approved for a complimentary 10×10 space. Groups must meet all the following criteria in order to be considered. Please select all that apply to your organization.
- What is the purpose for your booth and what do you intend to do in your space, if approved.
- If your organization is not selected to be part of the complimentary booth program, are you still interested in participating at the above applicable rate? (Please note, your selection below will not affect your organization's consideration for a complimentary booth)
- What are your business/organization/group's social media handles, if applicable? Type in N/A if you do not have social media associated with your business/organization/group.
- Please briefly describe your business/organization/group’s purpose/ mission/goals, or field/industry/specialties.
- Please briefly describe the business/organization/group's connection to the LGBTQ+ community.
- Please briefly describe the business/organization/group connection to the West Hollywood community.
- What types of activities will occur in your Exhibitor space?
- Businesses/organizations/groups interested in participating in the Street Fair are encouraged to create exciting and experiential booths. With that in mind, please describe the types of activities that will occur and how you plan to attract and engage event attendees in your exhibitor space.
- Do you plan on selling anything in your space? If yes, please describe.
- Will your load-in require the use of any special equipment?
- If special equipment is needed, what do you require? (please note: use of special equipment requires approval from event organizers and is not guaranteed; equipment must be from an approved vendor and may result in a charge for rental)
- Does your initial load-in require the use of a vehicle to drop off supplies?
- Estimated Load-In Duration
- Please note that there will be NO vehicle access on Sunday, June 7; exhibitors will need to make alternate arrangements for booth breakdown and supply removal.
- Estimated Load-Out Duration
- As you envision it right now, does your ideal booth design currently require any special logistic considerations? If yes, please describe. (Special logistic considerations are not guaranteed). If there are no special considerations, please type N/A.
- Are you also planning on participating in the WeHo Pride Parade? Please note, there is a separate application for the parade. Parade application can be found here: https://form.jotform.com/220595937379169
- Interested in partnership opportunities for WeHo Pride 2026? Please email the City’s event producer for WeHo Pride at sponsorship@jj-la.com.
- All applicants must review & accept the required liability waiver.
- Please confirm that all of the information in this document is accurate and factual.
- If yes, please describe
- Merchants intending to sell items during WeHo Pride: Any individual conducting business within the City of West Hollywood must possess a current and valid business tax certificate (at an additional fee). If your application is approved, it will be mandatory to obtain a business tax certificate if your business does not already hold one.Additional information about the business tax certificate process can be found at https://www.weho.org/business/business-resources/business-tax- certificate-application-process. Additionally, all merchants will be required to obtain a Temporary Peddlers Permit. Approved businesses engaging in sales must complete this process no later than May 15, 2026.
