Moonlight Market - Sept 25th Vendor Application
About the application
Artist Vendor Application — Please Read Before Applying
Thank you for your interest in participating in the Alpharetta Moonlight Market, a curated, handcrafted evening market held in partnership with the City of Alpharetta and in conjunction with the On the Green Summer Concert Series. All applications are carefully reviewed to ensure originality, presentation quality, and compliance with event and city requirements.
You are applying for the specific event date listed at the top of this application. The Alpharetta Moonlight Market will be held on 10 individual Friday dates in 2026, and separate applications are required for each date you wish to participate in.
A full list of all 2026 market dates can be found on the Event Description page.
Each date has its own application and is posted as a separate event on Eventeny.
Please review the submission requirements below before applying.
Incomplete applications will not be reviewed.
Eligible Categories of Handcrafted Art & Products
The Alpharetta Moonlight Market is a curated handcrafted market. All items must be original, handmade, and produced by the applicant. No wholesale, resale, mass-produced, imported, or kit-based items are permitted.
Applicants will be asked to select one primary category that best describes their work.
FINE ART
Painting (acrylic, oil, watercolor, mixed media)
Drawing & Illustration
Photography (original fine art photography only)
Printmaking (linocut, woodcut, screen print, etching, letterpress)
Digital Art (artist-created designs printed as physical works)
Sculpture (non-functional fine art)
FINE CRAFT / HANDMADE GOODS
Jewelry (hand-fabricated, metalsmith, beaded, resin, etc.)
Ceramics & Pottery
Glass Art (blown, fused, stained, kiln-formed)
Fiber Art (weaving, macramé, textile art)
Leather Goods
Woodworking
Metalwork (functional or decorative)
Mixed Media / Assemblage
HOME & LIFESTYLE (HANDMADE)
Candles (hand-poured)
Soap, Skincare & Body Products
Home Décor (functional or decorative)
Stationery, Paper Goods & Journals
Floral / Botanical Art (dried or preserved only)
FASHION & ACCESSORIES
Handmade Clothing
Bags, Scarves, Hats & Accessories
Wearable Art (non-mass-produced)
ILLUSTRATION & POP ART
Art Prints & Posters (from original artwork)
Stickers & Small Printed Goods (original designs only)
Comics, Zines & Artist Books
KIDS & PLAY (HANDMADE)
Handmade Toys, Games & Plush
Children’s Art & Educational Goods
FOOD & BEVERAGE (LIMITED CATEGORIES)
Individually Wrapped, Shelf-Stable Food Items
Non-Alcoholic Beverages (prepackaged only)
OTHER
Other Handcrafted Work (must be clearly described and approved)
Acceptance is category-based and capacity-limited per event date. Certain categories may be heavily limited to maintain balance and variety.
Required Uploads (All Applicants)
All applicants must submit the following with their application:
• Nighttime Booth Photo
A photo of your booth set up after dark, clearly showing that it is properly and attractively lit using LED lighting. Because this is a nighttime event, adequate booth lighting is required.
• Proof of Handcrafted Work
Photos demonstrating that you personally create the work being sold, such as tools in use or work-in-progress images.
• Raw Materials Photo
A photo showing the raw materials used to create your products.
• Home Workspace or Studio Photo
A photo of your home studio, workshop, or dedicated workspace where your work is made.
These images help verify originality and ensure compliance with handcrafted market standards.
Insurance Requirements (Certain Categories)
Applicants in the following categories must upload, in the photo upload section, a current Certificate of Insurance (COI) with their application:
Skincare, bath & body, health & beauty
Face painting or body art
Individually wrapped food or beverage products
The COI must meet the coverage requirements outlined in the Terms & Conditions below and list the event organizer and the City of Alpharetta as Additionally Insured.
Applications in these categories cannot be approved without insurance documentation.
Important Notes
This is an outdoor, evening event — booth lighting is required
All items must be handmade by the applicant (no resale or mass-produced items)
Acceptance is per individual event date and based on category availability
Submission of an application does not guarantee acceptance
Final event details, including booth assignments and load-in information, will be emailed to accepted vendors prior to the event
By submitting an application, you acknowledge that you have read and agree to the Terms & Conditions listed below.
About the event
Terms & Conditions
2026 Alpharetta Moonlight Market
Terms & Conditions
By submitting an application to participate in the Alpharetta Moonlight Market, the applicant (“Vendor”) agrees to comply with all rules, regulations, and requirements set forth by the event organizers and the City of Alpharetta. These Terms & Conditions are made part of the application and participation agreement by reference.
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1. Application Review & Acceptance
All applications are reviewed on a per-event-date basis.
Acceptance for one market date does not guarantee acceptance for additional dates.
Acceptance is based on availability by category for each individual market.
Certain categories are heavily limited, including (but not limited to) handcrafted jewelry, handcrafted candles, and handcrafted fiber art (wearable and non-wearable)
The Alpharetta Moonlight Market reserves the right to limit the number of vendors within any category to maintain balance and quality.
All acceptance decisions are final and may not be appealed.
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2. Handcrafted Requirement
This is a handcrafted fine art and fine craft market.
All products must be handmade locally by the applicant and only the applicant.
Wholesale, resale, mass-produced, or factory-made items are strictly prohibited.
Vendors must submit required photos showing:
Tools used to create the work
Raw materials used in production
Home studio or workspace
Misrepresentation of products or process is grounds for immediate removal without refund.
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3. Booth Fees & Payment
Main Market Area: $75 per event (plus Eventeny 3% processing fee and Sales Tax of 7%)
Discounted Booth Zone: $25 per event (plus fees)
This discounted section is along the west side of Market Street, off the main thoroughfare (space permitting)
Kids Zone - $25 per booth space (plus fees) - Located in the adjacent sunken garden area off the main intersection (space permitting)
Vendors must select their desired booth zone in the Booth Space Selection section of the application. If the discounted zone is already fully booked for your market date you will be notified if there is availability in the full priced zone before being charged - same for kids zone if applicable
Booth fees are non-refundable and non-transferable, including in cases of weather, personal emergencies, or event cancellation. Your credit card will not be charged unless your application is formally accepted.
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4. Insurance Requirements
Insurance is required for vendors selling:
Skincare products
Bath and body
Soaps
Quick-serve, individually wrapped food or non-alcoholic beverage items
Vendors in these categories must upload (an image of the document in the photos upload section below) a current Certificate of Insurance (COI) with each application submitted. Failure to provide valid insurance will result in disqualification. The COI must list the event organizer, 1st & Main Events and City of Alpharetta as Additionally Insured. The policy limits must be for the standard $1M individual occurrence and $1M aggregate.
The address listed on the COI must be for 1st & Main Events business address.
5227A West Ellis Road
Griffin GA 30223
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5. Food & Beverage Restrictions
Hot food service vendors may not apply.
Food trucks are not permitted.
Only select pre-packaged, quick-serve food items will be considered, in limited numbers. Only pre-mixed non-alcoholic beverage vendors serving products in plastic cups with lids and straws or in aluminum cans will be considered
Food & Beverage Vendor Documentation Requirements
Vendors selling quick-serve, individually wrapped food or non-alcoholic beverages are required to upload the following documentation with their application (Please upload images of all required documents using the available photo upload slots in the section below.)
Applications that do not include all required documentation will not be reviewed or approved.
Required Documentation
• Certificate of Insurance (COI)
A current and valid Certificate of Insurance showing general liability coverage. The COI must list the event organizer and the City of Alpharetta as Additionally Insured at the required coverage levels listed in the section above.
• Health Department or Cottage Food Documentation
Vendors must upload one of the following, as applicable:
A valid Georgia Cottage Food License or county-issued Cottage Food Certificate
A current County Health Department Permit or documentation showing production in an approved commercial kitchen
Vendors must comply with all applicable Fulton County Environmental Health regulations while onsite.
• Product Label Photos
Photos of product labels as sold, clearly showing the product name, business name, ingredient list, and allergen disclosures (when applicable).
Beverage-Specific Requirements
• Only approved non-alcoholic beverages may be sold
• Beverages may be served only in plastic cups with lids and straws or aluminum cans
• No open-air beverage preparation or on-site mixing is permitted unless approved by the County Health Department
• Alcohol sales are strictly prohibited
Trash & Sanitation Requirements
• Food vendors must provide their own trash can(s) in front of their booth
• Vendors are responsible for keeping their booth area clean throughout the event
• All trash must be removed and disposed of in the city-provided dumpster located next to City Hall
Failure to comply with these requirements may result in removal from the event without refund and/or disqualification from future Alpharetta Moonlight Market events.
Special note:
Musicians may not apply to the Alpharetta Moonlight Market. Musicians interested in performing must contact the Alpharetta Rotary Club directly.
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6. Booth Setup & Presentation
Vendors are responsible for supplying all booth materials.
Booths must include:
A white 10’ x 10’ canopy tent
A minimum of 40 pounds of professional weight per tent leg
A clean, safe, and professional presentation
Booth locations are pre-assigned and may not be changed.
The Alpharetta Moonlight Market will be held on the city streets in the City Center Retail District in downtown Alpharetta Georgia
Booth spaces are 11 feet wide and 10 feet deep.
The artist or maker who creates the work must be present onsite for the entire duration of the market. Representatives, assistants, or substitutes may not staff the booth in place of the artist for any reason.
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7. Nighttime Lighting & Electrical
This is a nighttime event; adequate lighting is mandatory.
Vendors must provide:
In-booth LED lighting
A minimum of 125 feet of outdoor-rated, weatherproof extension cords
The City of Alpharetta provides free electrical hookups.
Applicants must submit a nighttime booth photo demonstrating safe and bright illumination.
This requirement is enforced as a public safety measure.
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8. Event Hours, Load-In & Load-Out
Market Hours
Market hours are 5:00 PM – 10:00 PM.
Load-In
General vendor load-in runs from 2:00 PM to 4:00 PM.
Vehicles with trailers will be scheduled first for load-in (as early as 12:00 PM).
All booths must be fully set up and open for business by 5:00 PM.
Vendors must follow the assigned load-in procedures provided by market staff.
Breakdown & Load-Out
Early breakdown is not permitted without prior approval.
Vendors may not begin breakdown until the market officially closes.
All booths must be fully cleared from the street by 11:30 PM.
Vehicle Reentry Procedures
Vehicle reentry is police-controlled and strictly enforced.
Vehicles may not reenter the street until authorized.
Booths must be fully broken down and moved to the sidewalk behind the booth space before requesting reentry.
Vendors must receive a site inspection from market staff.
A color-coded reentry slip must be presented to police to regain vehicle access.
Traffic & Parking Restrictions
Vehicles may not stop or park in the center of the roadway at any time.
Vehicles must pull fully into assigned booth spaces and remain close to the curb.
Blocking traffic lanes, emergency routes, or neighboring booths is strictly prohibited.
Vendor Parking is located offsite one block north of the market on NorthMain Street behind the First United Methodist Church of Alpharetta.
Failure to comply with the rules regarding loading in and loading out and vendor parkingmay result in removal from the event and/or disqualification from future markets.
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9. Site Cleanliness & Trash Removal
Vendors are responsible for leaving their area cleaner than it was found.
All trash, debris, and packaging must be removed from booth areas.
Vendors must dispose of all trash in the city-provided dumpster located next to City Hall.
Dumping trash on sidewalks, streets, or in public receptacles is prohibited.
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10. Event Information & Communication
Final market details will be emailed on the Tuesday morning prior to each Friday market.
Vendors are responsible for reviewing all communications.
Failure to read instructions does not excuse non-compliance.
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11. Weather & Force Majeure
The Alpharetta Moonlight Market is held rain or shine.
No refunds or credits will be issued due to weather, natural disasters, government action, or public safety decisions.
Vendors participate at their own risk and must prepare for changing conditions.
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12. Liability & Indemnification
Vendors participate at their own risk.
The City of Alpharetta, event organizers, volunteers, sponsors, and affiliates are not responsible for loss, theft, or damage.
Vendors agree to indemnify and hold harmless the City of Alpharetta and event organizers from any claims arising from participation.
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13. Right to Refuse or Remove
Event organizers reserve the right to refuse participation or remove vendors for non-compliance.
Removal may occur without refund.
Related files
Prices
| Single booth in the main section along North Broad Street | $75.00 (+ tax and fees) | Non-refundable | This booth fee is for one standard 10’ deep × 11’ wide booth space along North Broad Street, including free access to electricity. The fee is $75 per market, plus a 3% Eventeny processing fee and 7% sales tax, added at checkout.YOUR CARD WILL NOT BE CHARGED UNTIL YOU ARE FORMALLY ACCEPTED! Submitting this application does not guarantee acceptance. All booth fees are non-refundable once accepted, so please review your schedule carefully and confirm your availability for this date before applying. |
| Kids zone - Single booth | $25.00 (+ tax and fees) | Non-refundable | This booth fee is for one 10’ × 10’ booth space located in the Kids Zone within the Sunken Garden, directly connected to the main market footprint at the primary intersection. Booths in this area are set up on artificial grass, and live performances or interactive activities may take place directly in front of or near your tent, creating a high-energy, family-focused environment. The fee is $25 per market, plus a 3% Eventeny processing fee and 7% sales tax, added at checkout. Your card will not be charged unless your application is officially accepted. Submitting this application does not guarantee acceptance. All booth fees are non-refundable once accepted, so please review your schedule carefully and confirm your availability before applying. |
| Special Discounted Value Booth Zone — West Market Street | $25.00 (+ tax and fees) | Non-refundable | This booth fee is for one discounted booth space (11 ft wide by 10 ft deep) located along the west side of Market Street, adjacent to the main standard booth area and with potentially lighter foot traffic. The fee is $25 per market, plus a 3% Eventeny processing fee and 7% sales tax, added at checkout. Your card will not be charged unless your application is officially accepted. Submitting an application does not guarantee acceptance. All booth fees are non-refundable once accepted, so please review your schedule carefully and confirm your availability before applying. |
Questions on the application
Business information
- Business name
- Legal business name
- Contact name
- Address
- Phone
- Website (Optional)
- Logo (Optional)
Additional information
- Please select the category that best describes your original, handcrafted work or products
- In a few sentences, describe the process you personally use to create your original, handcrafted art or products.
- By checking the box below, you certify that all work you intend to sell is original, handcrafted by you and only you, and is not wholesale, mass-produced, or buy-sell items.
- List your average price range for your best selling items.
- Briefly describe the in-booth lighting setup you will use at the Moonlight Market.
- Please list a minimum of three art festivals, street markets, or arts & crafts events where you have previously set up a booth, including the event name and date for each.
- Will you be bringing a trailer to unload and load your supplies for this event?
- By typing your name below, you are providing your digital signature confirming that you have read, understand, and agree to comply with all 13 points outlined in the Terms & Conditions.
- By typing your name below, you acknowledge and agree that all booth fees, once charged, are non-refundable and non-transferable to another date for any reason, including but not limited to weather, attendance, personal emergencies, scheduling conflicts, double bookings, or vendor cancellation.
- By checking the box below, you acknowledge that all tent canopies must be solid white in color, professional in quality and strength, and measure 10 feet by 10 feet in size.
- Check the box to certify that I use a minimum of 40 pounds of professional-quality tent weights (sandbags or similar) on each tent leg to properly secure my tent while setting up on city property.
- I acknowledge that I have uploaded any required Certificates of Insurance (COIs) and/or health permits, if applicable, in the photo upload section of this application.
- Check the box to acknowledge that you have uploaded a nighttime booth photo clearly demonstrating your lighting plan and your ability to brightly and safely illuminate your booth
- By submitting your digital signature, you agree to release, indemnify, and hold harmless Michael Hipps, 1st & Main Events, and the City of Alpharetta, including their officers, employees, agents, and representatives, from any and all claims, damages, losses, or liabilities arising from or related to your participation in the event.
- By checking this box, I acknowledge that the Alpharetta Moonlight Market consists of 10 separate Friday market dates in 2026, held on May 8 & 22 · June 12 & 26 · July 10 & 24 · August 14 & 28 · September 11 & 25, and that a separate application must be submitted for each date, which is posted individually on Eventeny.
Picture requirements
- Minimum pictures required: 5
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