MERCHANTS: Festival at Bel Air

Partner With Us for the Festival at Bel Air Selfies with Santa Holiday Treasure Hunt!
 

Join us for our annual holiday event December 13th, from 12pm-3pm.

We're inviting you to be a key partner in this event, which is designed to drive attendance, build goodwill , and bring an enthusiastic audience of local families right to your storefront.

Choose Your Way to Participate:
 We hope you'll join us by choosing one of these highly visible opportunities:

1. The Holiday Treasure Hunt: Be a "Treasure Stop" on the official event map. Families will visit your store to collect a small giveaway (like a candy, coupon, or sample) to fill their stockings. This is a fantastic, low-cost way to increase your foot traffic.

2. The Holiday Window Contest: Let your creativity shine! Decorate your storefront for the “Best Holiday Display” contest. Guests will vote on Facebook, and the winner receives a $100 Panera Gift Card to treat your staff. Each participating business will receive a $50 Amazon Gift Card post-event.

***Windows Must be decorated from Dec 1 - Dec 13.  Guests will vote on Facebook for their favorite window and the winner will be announced on Dec 15th!***

Benefits of Participating:

* Direct Access to new potential customers

* Increased Foot Traffic from families actively completing the Treasure Hunt

* Positive Branding as a community-focused business

* Cross-Promotion in event materials and on the Treasure Map 

Ready to sign up? Please confirm your participation by December 1st, 2025 , by filling out the Merchant Participation Form.

This is a juried market. Submitting an application does not guarantee you a spot in the event.

Upon acceptance, you will receive an email confirmation with event details & load-in/load-out protocols.