Swirl Winery Participation Form 2026

We’re excited to invite you to participate in one of our favorite signature events—the 16th Annual Georgetown Swirl!

This award-winning event, featuring local food, Texas wine, and downtown shopping, will be held on Saturday, March 7, 2026, from 5:30-8:30 p.m. The theme this year is "Sweet 16." We encourage you to embrace the theme and join in the festivities-- think pink!

Highlights from 2025:

·         A sold-out crowd enjoyed delicious pairings of Texas wines and savory bites.

·         Attendees dined, shopped, and "swirled" around the square, supporting local stores and Texas wineries.

·         Proceeds from The Swirl benefit the Main Street Façade & Sign Grant Program, which has provided over $700,000 to enhance downtown properties and businesses.

This year, we’ll keep the event intimate with 600 VIP and general admission tickets available. We’d love for you to join us as a Swirl winery partner!

Next Steps:

• Confirm your participation by Friday, January 9, 2026 by completing the online form, which includes details on the tasting reimbursement process.
• Please upload your wholesale price list. You will be reimbursed at the rate of your wholesale price for the bottles used for sampling, at a maximum of $500.00 for all samples. 
•  Your business name will be featured on our event website and the event map.
• To help cross-promote, we encourage you to post the event on your website and social media and consider offering a bounce-back coupon to attendees. We can provide a sample if needed.

Thank you for your support! We look forward to celebrating with you.

Best regards,

Rachel White

Downtown Development Manager

rachel.white@georgetowntexas.gov

Swirl Winery Coordinators: Jena Fahey - jena@citypostchop.house, Stacey Reed stacy.lyn.reed@gmail.com and Kim Fleury kimbfleury@gmail.com