Application

2026 NULU 3 FESTIVALS BUNDLE!

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Deadline: Feb 21, 2026 11:59 pm (GMT-05:00) Eastern Time (US & Canada)
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Date: Mar 28, 2026 12:00 pm - Sep 28, 2026 6:00 pm (EST)
place
Louisville, Kentucky
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$648.00 - $1,300.00

About the application

Event Dates


•     Bock Fest: March 28, 2026
•     Summer Fest: July 18, 2026
•     NuLu Fest: September 19, 2026

 

This application is for Vendor Booth Spaces and Food Trucks for any of the 2026

 

NULU festivals listed above.


If you are a NULU Business Association (NBA) member, please email baron@hbproductionsllc.com to receive the exclusive NBA Member Vendor Application link.

 

Vendor Space Information


•     Standard Vendor Spaces: 10’ x 10’.


•     Specialty Setups: If your setup requires a larger footprint or includes a specialty vehicle (such as a bus, serving trailer, or any setup that does not fit within a 10’ x 10’ space in the middle of the street), please email baron@hbproductionsllc.com to discuss specific space and layout options for your business.

 

Hello Vendors We’re excited to be planning another great event this year and truly appreciate your continued interest and support.

 

We wanted to share an update regarding booth pricing and layout for this year’s market. Due to streetscape improvements in the area, we won’t be able to accommodate as many vendors on Market Street as we have in previous years. With that in mind, we’ve carefully restructured the event layout to make the best use of the available space while still creating an enjoyable and successful experience for both vendors and attendees.

 

This year, the market is broken down into sections, with pricing adjusted based on location. Some side streets will be offered at a discounted rate. Please see the section breakdown below:

 

Section 1: Food Court Area – 600 Block of Market Street
• Normal pricing

 

Section 2: Clay St. North of  Market
• $175

 

Section 3:  Clay St. South of Market
• $175

 

Section 4: Shelby St. South of Market
• $175

 

Section 5: 800 Block of Market Street
• Normal pricing

 

Section 6: Campbell Street North of Market near Akasha Brewing
• Normal Pricing

 

Section 7: Campbell Street South of Market
• $175

 

We’re confident that despite these changes, this year’s event will be a great success and a wonderful opportunity for vendors and guests alike. If you have any questions about the sections or would like help choosing the best location for your booth, please don’t hesitate to reach out.

 

Thank you again for being part of our event—we look forward to another fantastic year together.

 

About the event

NuLu Business Association's annual spring event, NuLu Bock Fest returns on Saturday, March 28 from 12:00 pm to 6:00pm! This street festival spanning 4 blocks within the NuLu Neighborhood features the Jefferson County Farm Bureau adult and baby goat races, locally crafted bock beer, live music, kids activities, local vendors and more! Making it a fitting place for Louisville’s largest bock beer festival. Local breweries will serve up their 2026 bock beers, along with other selections. There will also be craft cocktails and mixed drinks for sale. Join us as we drink locally brewed bock beers and enjoy the famous goat races on Market Street in a fun and safe atmosphere! The goats participating in the Jefferson County Farm Bureau Goat Races are from Sunny Acres Farm. The Louisville Aggies, a local 4H group, will run alongside the goats helping them to the finish line. Grandstands will be placed on either side of the track for better audience viewing. A total of ten races will take place beginning with the Blessing of the Goats and Bock Beer at 12:30 pm and ending at 6:00 pm. The featured race will be the Fifth Third Forecast Dash Baby Goat Race at 3:15 pm . Those interested in sponsoring a goat can get more information and complete the sponsorship form . Vendors, service providers, and non-profit organizations can sign up to participate as a vendor by emailing Baron Jones with HB Productions via the baron@ There will also be family-friendly activities and more.
HB Productions
HB Productions
HB Productions
HB Productions

Terms & Conditions

WHAT WE PROMISE YOU & VENDING RULES:

 

This application is not for Non-Profit Organizations. No MLM businesses!!!!

 

Please note that the application process is specifically for businesses that sell products, food, or handmade goods. If you are a professional service company (such as a remodeling or window service company), we encourage you to reach out to Baron directly. Baron will be happy to discuss how your business can get involved and support the festival.

 

NO ALCOHOL SALES OR SAMPLES ARE ALLOWED ON THIS FORM. If you are a company that would like to sell/sample alcohol send inquiry to Trevor@hbproductionsllc.com for information regarding your booth options.

 

Contact Baron at baron@hbproductionsllc.com for more information about sponsorship.

 

WHAT WE PROMISE YOU AND SOME RULES:

• 10’ x 10’ vendor booth space. 


• Priority Placement: Early sign-ups receive priority in terms of booth placement, ensuring maximum exposure to festivalgoers. 


• Opportunity to distribute coupons, special offers, sampling, conduct raffles and special promotions specifically for YOUR business


• Includes fee to obtain vendor permit from City


• No electric provided. Please note if you are bringing a generator Must be approved by event organizers. 


• Booth does not include signage, tent, tables, chairs. Must provide your own point of sales system and any back up charging devices. Must have weights for tents & lighting.


• Display equipment must be provided by the exhibitor


• Security is being provided at the festival however, the festival is not responsible for stolen or ruined items.

 

Items not allowed in any booth: knives, guns, sprays, stun-guns, any weapon related item, potions, obscene or X-rated material, silly string, graffiti type foam, drug paraphernalia and / or anything depicting drugs or drug use.

 

Booths must be open throughout the entire event. If your booth shuts down early you will not be invited back in future years.

 

The festival reserves the right to exclude or deny admittance to any exhibitor.

Prices

2026 NULU Business Member BUNDLE! Single booth 10X10 $648.00 Non-refundable This application is for NULU Business members only.
2026 NULU 3 FESTIVALS BUNDLE! Single booth 10X10 Craft and Snack vendors $650.00 Non-refundable this is for the bundle of all three Nulu festivals with a 10X10 space NULU bock fest 3/28/26) NULU summer fest (7/18/26) NULU fest (9/19/26)
2026 NULU 3 FESTIVALS BUNDLE! Double booth 10X20 $1,300.00 Non-refundable this is for the bundle of all three NULU festivals with a 10X10 space NULU bock fest 3/28/26) NULU summer fest (7/18/26) NULU fest (9/19/26)
2026 NULU 3 FESTIVALS BUNDLE! FOOD TRUCK $900.00 Non-refundable This is for the bundle of all three Nulu festivals Nulu Bock Fest 3/28/26) Nulu Summer Fest (7/18/26) Nulu Fest (9/19/26)

Questions on the application

Business information

  • Business name
  • Legal business name
  • Contact name
  • Address
  • Email
  • Phone
  • Website (Optional)
  • Logo (Optional)

Additional information

  • Please describe your truck/trailer (i.e. van, truck or trailer, grill with tent) Food space is limited to a 15' space. NO SMOKERS OR ATTACHED VEHICLES ARE ALLOWED.
  • Are you a NBA (Nulu business association) member?
  • Category of vending?
  • If other please describe.
  • Licencing and permits
  • Are you licenced and in compliance with ABC?
  • Are you Licenced and in complience with Louisville metro Health?
  • Due to streetscape improvements this year, vendor spaces have been organized into specific sections with varying pricing. Please select your preferred section(s) below. While we will do our best to accommodate requests, placement is not guaranteed and will be assigned based on availability.
  • Due to streetscape improvements this year, vendor spaces have been organized into specific sections with varying pricing. Please select your preferred booth location from the options below. While we will do our best to accommodate requests, placement is based on availability.
  • Waiver:

Picture requirements

  • Minimum pictures required: 4
2026 NULU 3 FESTIVALS BUNDLE!
2026 NULU 3 FESTIVALS BUNDLE!
Nulu Bock fest 2026-