Application

Townsend Business/Exhibitors

av_timer
Deadline: Jan 10, 2026 11:59 pm (GMT-05:00) Eastern Time (US & Canada)
date_range
Date: Jan 23, 2026 5:00 am - Jan 24, 2026 5:00 pm (EST)
place
Townsend, Tennessee
attach_money
Free

About the application

The Heritage & Hospitality Tour is a two-day showcase of Townsend’s local businesses and the community spirit that defines Appalachian hospitality. Participating locations serve as official “tour stops,” offering guests a unique winter experience—whether it’s a tasting, live demonstration, artisan feature, or seasonal special.

 

Participation is free for Townsend businesses, but each location must:

  • Provide a trained host for both days of the event
  • Attend the mandatory host training
  • Create a welcoming, high-quality guest experience that reflects the spirit of Townsend’s heritage and hospitality. 

This event is your opportunity to shine a spotlight on your business, share your story, and help visitors experience why Townsend truly is The Peaceful Side of the Smokies.

About the event

The Heritage & Hospitality Tour of Townsend is a two-day celebration of Appalachian culture, local craftsmanship, and the small-town hospitality that defines our community. Enjoy an elevated VIP evening on Friday followed by a full Saturday of local experiences, tastings, shopping, and heritage-focused stops throughout Townsend. Choose Your Ticket: 1. VIP Experience/Friday Evening Only 2. General Tour/Saturday Only This weekend highlights the people and places that make Townsend “The Peaceful Side of the Smokies.” See TICKETS for more information.
Townsend Cades Cove Gateway Alliance
Townsend Cades Cove Gateway Alliance
Townsend Cades Cove Gateway Alliance
Townsend Cades Cove Gateway Alliance

Terms & Conditions

By agreeing to participate in the Heritage & Hospitality Tour, Townsend, TN, each business and designated host acknowledges and agrees to the following terms and conditions:

 

1. Participation Commitment

2. Experience Standards

3. Professional Conduct

 

4. Cancellations

Businesses unable to participate must notify TCGA in writing no later than December 15, 2025 so their spot can be reassigned.

 

5. Promotion & Media

By participating, businesses grant TCGA permission to use photographs, video, or digital content featuring their location or staff for promotional purposes.

Questions on the application

Business information

  • Business name
  • Legal business name
  • Contact name
  • Address
  • Email
  • Phone
  • Website (Optional)
  • Logo (Optional)

Additional information

  • How does your planned activity or presentation highlight Townsend’s heritage or Appalachian hospitality?
  • What opportunities will guests have to participate or interact (rather than only observe)?
  • What exclusive offer, sample, or takeaway will you provide to ticket holders?
  • Do you agree to attend the mandatory host training and follow the event’s check-in and ticket verification process?

Picture requirements

  • Minimum pictures required: 0
Townsend Business/Exhibitors
Townsend Business/Exhibitors
The Heritage & Hospitality Tour of Townsend