Pure Heat Community Festival Marketplace Vending

2025 EVENT FACTS

DATE: August 31st, 2025

Vending times: Load in: Saturday August 30th between Noon and 5 pm- Set up only. No scheduled events.

Event Times: Noon to 8:00 PM

LOCATION: Piedmont Park, Atlanta, GA

ADMISSION: Free

ATTENDANCE: 150,000+

PRODUCED BY: Atlanta Black Pride Weekend

VENDOR CONTACT: Premier Events e mail: Rob@premiereventslive.com 

ABOUT THE FESTIVAL: 

PAYMENT: This is a flat fee paid in full in advance of the festival. Payment will be charged upon acceptance. Refund Policy: If you notify us 25 days or more prior to the event, you can receive a 50% refund on your space fee. No refunds will be provided within 25 days of the event. All refund requests must be made in writing and received by our office by email, fax or mail. 

WHAT’s PROVIDED: Included in your festival fee is a 10X10 footprint for your booth space only.  Basic power can be purchased for an additional $75 and a 10 x 10 tent, 2 tables, and 2 chairs can be purchased for an additional $200. It is each exhibitor’s responsibility to furnish your own tent, table, chairs and merchandising unless arranged in advance.

 **In the event changes need to be made, for any reason, we reserve the right to do so at any given time. The PHCF is a RAIN OR SHINE event.

Your space is only confirmed once completed application is returned, you have been accepted, and payment is made. Vendors are expected to furnish their own tent, tables, chairs and in-tent lighting. 

VENDOR AREA / CHARACTER OF VENDOR SPACE: All exhibits must be designed, constructed and operated in good taste with the best interest of the Event and public safety. PE reserves the right to prohibit or restrict exhibits that because of noise, method of operation, materials or any other reason become objectionable. In the event that restriction occurs, PE will not refund the vendor fees or other expenses. Carnival tactics, the use of public address systems or other similar activities by the vendor shall not be allowed. The event does not guarantee exclusivity of products displayed. Vendor may not sublease any part of their space or participate in any third-party advertising or third-party promotions or display third party signage at their booths. The use or distribution of any of the following items is prohibited: adhesive backed decals, stickers, helium balloons, glitter, and confetti. Motorized vehicles of any type (forklifts, gas or electric carts, bicycles, scooters or similar equipment) may not be used inside the event venue. Distribution of flyers, brochures or any advertising marketing materials must be confined to the exhibit area. Advertising and promotional materials may not be displayed in walk paths or common areas. Promotional materials or signage may not be affixed to any structure, tree, part signage or infrastructure. Vendors are responsible for maintaining acceptable standards of sanitation within their booths and for disposing of trash into designated trash receptacles. Vendors are responsible for cleaning their designated area of all debris at the event’s conclusion. 

VENDOR SALES: Vendors will conduct sales of products or goods direct with the event consumers and shall be entitled to retain 100% of the proceeds from these transactions. Exhibitors must furnish their own cash bank and credit card processing if they wish to take credit cards. Exhibitors are prohibited from selling or providing giveaways of any food or beverage product. 

CANCELLATION: If Exhibitor notifies PE in writing of their intent to cancel 25 days prior to the event, Exhibitor shall be entitled to receive a 50% refund of their Exhibitor fee. If PE receives within 25 days of the event no refund will be issued. 

VENDOR LOCATION: PE will make Exhibitor location assignments approximately two (2) weeks prior to the event. If you have a special request for your booth location, please list it on this form and we will make best efforts to accommodate your request. PE reserves the right to make modifications to the layout of the exhibit area if circumstances warrant, at its sole discretion. Exhibitor area must be confined to the space contracted and provided. Exhibitor space must not obstruct other vendors or walk paths. 

LOAD IN / LOAD OUT: Exhibitors will receive information regarding load in and set up 1 week prior to the festival. Vendors that fail to abide by load in schedule and deadline may risk forfeiture of event space. In the event of late shows, event will not be obligated to refund event space fee. Load in will be on Saturday, August 30th from Noon to 5 pm and on Sunday, August 31st from 7 am to 10 am.  All vehicle traffic will stop at 10 am on August 31st.

ANIMALS/PETS: Animals and pets are not permitted in the event facility or neighboring outdoor event grounds except in conjunction with aids to the disabled. 

HOLD HARMLESS AGREEMENT: Through submission of application materials and signing this Agreement, Vendor agrees of hold the Pure Heat Community Festival, its Board of Directors, staff, volunteers, partners, Premier Events (aka Premier Events LLC, Phoenix Concessions, LLC) and the City of Atlanta harmless for any and all losses, expenses, demands and claims against the festival or Premier Events, sustained or alleged to have been in any way related to the 2025 Pure Heat Community Festival. Vendor also agrees and acknowledges that the Pure Heat Community Festival, its Board of Directors, staff, volunteers, Premier Events (aka Premier Events LLC, Phoenix Concessions, LLC) and the City of Atlanta are not responsible in any way for any personal injury, illness, property damage or loss of property that may occur during the 2025 Pure Heat Community Festival. Vendors agrees, acknowledges and further certifies that the Vendor and Vendor’s property, equipment and vehicles are properly insured for any and all loses incurred and or damages caused by Vendor or any party. Incorporation and Modification – This document includes all components of the agreement of the parties and is fully incorporated herein. The Application materials provided by the vendor to Premier Events on behalf of the PHCF shall be incorporated herein by reference. No other promises made prior to the execution of this agreement have been omitted from this document. The parties may mutually agree to modify this agreement; however, such modification shall only be binding upon the parties by signed written agreement. No oral modification or agreement outside the scope of this agreement shall be binding upon either party. No Agency, Partnership or Joint Venture Created – This Vendor is an independent operator and through this agreement no agency, partnership or joint venture relationship is created by the PHCF or Premier Events. The Vendor, its owners, employees or other agents shall not represent themselves as representatives of the PHCF or Premier Events. Vendor shall not enter into any contract or other agreement which would cause the PHCF or Premier Events to be liable in any way with any other party, including but not limited to, manufacturers, Vendors, or other suppliers, etc. Vendor shall hold the PHCF and Premier Events harmless from any cost or liability it may incur with the production of merchandise.

WEATHER: PHCF is a rain or shine event. The PHCF and Premier Events make no representation or guarantees regarding actual festival attendance, nor make any representation of potential financial success or failure. The Vendor agrees that in the event of acts of God, storms, floods, high winds, gales or hurricanes that neither PE nor any of its employees or agents shall not be responsible for loss, damage, third party damages, claims or loss to property, persons or vessels. It is the Event Management’s sole and absolute discretion to order an evacuation of the Event, or to take necessary steps to protect public health and property in the event of an act of God, hurricane, or the issuance of a severe weather warning for Atlanta or its environs by the National Weather Service. PE shall have no liability whatsoever for damage, of any nature, to any person, matter, or thing resulting from storm wind or water, or other acts of God, or imminent threat thereof, nor from fire, strikes or lockouts. 

CONTACT: For more information about the 2025 PHCF Marketplace, please contact Premier Events by E-mail: Rob@premiereventslive.com.