Application deadline has passed
Application

West Reading Borough Liquor Licensee

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Deadline: Jun 07, 2025 11:59 pm (GMT-05:00) Eastern Time (US & Canada)
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West Reading's Art on the Avenue - 2025
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Date: Jun 21, 2025 11:00 am - Jun 21, 2025 7:00 pm (EST)
place
West Reading, Pennsylvania
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$500.00 - $750.00

About the application

Welcome to the event! Browse through our applications and let us know if you have any questions. This is an electronic agreement and by selecting the space(s), you are validating and approving this agreement electronically. This application is meant for licensed alcohol vendors only. Please contact Nick at nick@visitwestreading.org for more information. Event is Rain or shine. We do not provide tents, tables, chairs or electric. Vendors/Artists bringing or using electric/heating elements must abide by West Reading Fire Safety Code. https://www.westreadingborough.com/sites/g/files/vyhlif5201/f/uploads/special_event_fire_safety_checklist.pdf
 
The WRCRF will use the information provided to determine applicant eligibility and reserves the right at its sole discretion to accept or decline Vendor/Artist participation. Eventeny (this event platform) charges a 3% fee for its use. The fee is passed along to Vendors.

About the event

West Reading will host its 31st annual Art on the Avenue, Berks County’s premiere art and music festival, from 11 a.m. to 7 p.m., June 21, on Penn Avenue. The event is rain or shine and showcases the work of local and regional artists, crafters, vendors, West Reading businesses, musicians and other talents. The entire festival, spanning four pedestrian friendly blocks and boasting upwards of 200 vendors, is free and open to the public. Food and beverages will be available for purchase. Thank you to our 2025 sponsors: Customers Bank BMW - 400 block activation! The American Diner - 400 block music MUSIC FOR THE DAY Platinum selling alternative rock band SPONGE from Detroit headlines the 2025 Festival. Music on 3 stages starts at 12 noon with SPONGE taking the main stage at 5:30 PM at the intersections of Penn and 6th Avenues. FULL LINEUP 4th Avenue Stage at @ American Diner 12:15 - 1:00: Tom Rader & Friends 1:20 - 2:00: Brian Levering 2:15 - 3:00: The Squonks 3:15 - 4:00: Alright, Junior 4:15 - 5:00: Inspector 12's Majestic Realm 5:20 - 6:10: First Things First 6th Avenue Stage (N 6th and Penn Ave) 12:30 - 1:15: So What 1:30 - 2:15: 25th Hour 2:30 - 3:15: Mojo Hotel 3:30 - 4:15: Bret Tobias Set 4:35 - 5:20: Jon Smith Voyages 5:45 - 7:00: SPONGE 7th Avenue Tent (N 7th and Penn Ave) 1:00 - 1:45: Adam Leon 2:00 - 2:45: Amanda 3:00 - 3:45: Jestin Adams 4:00 - 4:45: Laila Mack 5:00 - 5:45: Lone Cricket After-Party at 7 PM with @flux_capacitor_band at West Reading Motor Club
West Reading Community Revitalization Foundation
West Reading Community Revitalization Foundation
Contact Organizer
West Reading Community Revitalization Foundation
West Reading Community Revitalization Foundation
Contact Organizer

Related files

Fire Safety Guidelines

Prices

10 x 10 Space for Alcohol Sales $500.00 This application is required if you are selling alcohol at the event. Use this application if you are selling alcohol or food/alcohol in (1) 10x10 space. IF YOU REQUIRE A SPACE LARGER THAN 10X10 FOR ALCOHOL SALES, PLEASE SELECT 2 SPACES.
Double booth $750.00 Non-refundable

Questions on the application

Business information

  • Business name
  • Legal business name
  • Contact name
  • Address
  • Email
  • Phone
  • Website (Optional)
  • Logo (Optional)

Picture requirements

  • Minimum pictures required: 0
West Reading Borough Liquor Licensee
West Reading Borough Liquor Licensee
West Reading's Art on the Avenue - 2025
Application deadline has passed