Brewery Request Form

We are excited to invite craft breweries to apply for participation in the annual Hops in the Hills Beer Festival, a premier event celebrating the art of craft beer. This festival, held in the scenic foothills of East Tennessee, provides breweries the opportunity to showcase their finest brews to beer enthusiasts from across the region.

As a participating brewery, you’ll have the chance to:

• Share your unique craft beers with a diverse audience of beer lovers.
• Network with fellow brewers, industry professionals, and community members.
• Gain exposure through event marketing and promotional materials.

Please complete the application form to secure your spot in this year’s festival. Spaces are limited, and priority will be given to breweries on a first come first served basis.

We look forward to celebrating the best of craft beer with you!

Here’s a comprehensive set of terms and conditions for a festival:

Hops in the Hills Beer Festival – Terms and Conditions

By applying to participate in the Hops in the Hills Beer Festival (hereafter referred to as "the Festival"), you agree to abide by the following terms and conditions. Failure to comply may result in removal from the event and forfeiture of any fees paid.

Participation is open to all craft breweries, vendors, and exhibitors that meet the Festival’s criteria and have been approved by the event organizers. All products exhibited must be relevant to the theme of the event (craft beer, brewing equipment, accessories, etc.).

All participants must submit a completed application form by the specified deadline. Upon approval, participants will receive notification of acceptance.  There is no fee to participate.

Participants are responsible for securing all necessary licenses and permits required to sell or distribute alcohol at the event. Additionally, all participants must provide proof of liability insurance with coverage of no less than $1,000,000 and list the Smoky Mountain Tourism Development Authority and the City of Maryvile as Additional Insureds.  A copy of the certificate of insurance must be submitted to the event organizers at least 7 days before the event.

Participants will be provided with an assigned booth space that will include a 10x10 tent, two tables, and two chairs. Booth setup must be completed by the designated time. Dismantling of booths may not begin until the Festival ends. Participants are responsible for maintaining a clean and professional booth throughout the event.

Participants must comply with all health and safety regulations, including food and beverage handling requirements. Festival organizers reserve the right to inspect booths and ensure compliance at any time during the event. Failure to meet health and safety standards may result in immediate removal from the Festival.

All participants must conduct themselves in a professional and respectful manner. Offensive, discriminatory, or illegal behavior will not be tolerated. Festival organizers reserve the right to remove any participant found in violation of this policy.

All alcohol served must be in compliance with local and state laws, including responsible serving practices. Alcohol may only be served by individuals who are licensed and permitted to do so. Over-service of alcohol or serving to minors is strictly prohibited and will result in immediate removal from the event.

Festival organizers will promote the event through various marketing channels. Participants are encouraged to actively promote their participation in the Festival through their own networks and social media platforms. Participants grant the Festival permission to use their logo, name, and likeness in promotional materials.

The Festival organizers are not responsible for any lost, stolen, or damaged property. Participants assume all risk associated with participation, including but not limited to theft, damage, or injury. Participants agree to indemnify and hold harmless the Festival, its organizers, and the venue from any claims, damages, or liabilities arising from their participation.

The Festival organizers are not liable for any loss or damage due to events beyond their control, including but not limited to natural disasters, pandemics, strikes, or governmental actions. In the event of a cancellation due to force majeure, participants may be refunded at the discretion of the organizers.

Festival organizers reserve the right to amend these terms and conditions at any time. Any updates will be communicated to participants via email or posted on the event website.

By submitting your application, you acknowledge that you have read, understood, and agree to these terms and conditions.