2025 Locally Grown Application & Agreement

The Locally Grown area at Taste of Alpharetta is for non-profit and community-centered, non-restaurant organizations that focus on food system education and support. Participating organizations will have the opportunity to engage directly with the community through an interactive booth, display, or demonstration focused on food production, education, and distribution.

We have a limited number of booth spaces available for the Locally Grown area, and will accept applicants based on the following criteria:

1. Organization's relevance to food production, education and distribution 
2. Entertainment value added to the event
3. Meeting City's application deadline and guidelines
4. Production location proximity to Alpharetta.

IMPORTANT DATES

Application Deadline - April 7, 2025

Notification of Acceptance - April 8, 2025

Taste of Alpharetta - May 8, 2025

Checks Mailed Out (If applicable) - May 26 - 30

For any questions regarding this application process, please contact Amanda Musilli at amusilli@alpharetta.ga.us or 404-314-1245.

GENERAL INFORMATION & AGREEMENT

By reading the information below and submitting this online Locally Grown Application & Agreement, you are agreeing to abide by all rules and regulations set forth by the event organizers in the 2025 Taste of Alpharetta and made a part hereof by reference.

1) LOCALLY GROWN BOOTH SPACE IS LIMITED. The Taste of Alpharetta committee will review each application and notify the organization of acceptance to the festival by email by April 8, 2025.

The Taste of Alpharetta committee has control over the applications accepted to the festival and reserves the right to limit booths of similar type. ALL DECISIONS OF THE COMMITTEE ARE FINAL.

Please understand the City of Alpharetta is unable to discuss acceptance or non-acceptance by telephone or email. 

2) ONLY ACTIVITIES AND DISPLAYS indicated on this application can be featured at the event. The vendor/participant must be present at the event booth throughout the festival unless other arrangements have been made with festival organizers. Vendors/participants must describe/list on the application all activities to take place and items to be sold for Taste Bucks at the festival. If a vendor/participant conducts activities or features displays that were not listed on the application OR has misrepresented their organization in any way, the festival organizers reserve the right to ask the organization to leave the festival.

3) RAIN OR SHINE the Taste of Alpharetta will be held.

4) A 10’ x 10’ BOOTH SPACE, including a tent, one 6' table, and two chairs, will be provided to each vendor/participant unless a larger space is requested and approved in advance. Please make sure to bring battery-operated lights to illuminate your booth space after dark. Electric and special requests must be submitted in advance on this application and are not guaranteed.  

5) BOOTH ASSIGNMENT will be completed and emailed prior to the event. We will try our best to accommodate special requests.

6) PRIOR TO THE EVENT, you will be e-mailed details regarding the event load-in and set-up instructions, along with a LOAD-IN PASS to drive onto the festival site for unloading. VEHICLES WITHOUT THIS PASS WILL NOT BE PERMITTED ONTO THE EVENT SITE. This information packet will also provide details on designated vendor parking areas, general festival operational details, and load-out information.

7) FOOD TASTINGS: Any food tastings offered must be part of an educational experience and limited to small sample sizes or for take-home use (i.e. fresh ingredients) ONLY. All food-handling MUST follow food safety guidelines: https://bit.ly/FoodFestSafetyGuide. Hand washing stations at each booth conducting food prep and sampling are required.

8) ALL BOOTHS MUST BE READY BY 4:45 PM as festival patrons always arrive early to this event. Locally Grown Vendors/participants MUST keep their booths open from 5-10 PM. Please do not begin breaking down booths prior to 10 PM. 

9) ALL TRASH, PAPERS OR BOXES must be placed in a dumpster. Please reference an event map that evening for the location of dumpsters.

10) TICKET REDEMPTION/PAYOUT (If applicable): All Locally Grown sales at the Taste of Alpharetta must be made using Taste Bucks, the event's digital-based currency for consumers to make purchases from participating booths. If your booth involves sales of samples, products or activities to attendees, you must download the Taste of Alpharetta app and use this as the method of payment. Activities/items may not be exchanged for cash or any other credit card POS or money transfer app. 

Your application should include details on any samples/products to be sold and the proposed cost. Only items approved by the event can be sold /offered at the event. Taste Bucks are valued at $1 per ticket.

All Taste Bucks tickets will be electronically processed - you will need a minimum of two (2) mobile devices (phone, tablet, etc.), per 10x10 space on the day of the event dedicated to ticket processing. 

The full amount (100%) that you take in will be passed through to your business/organization with a check from the City of Alpharetta post-event. A W-9, Vendor Form, and online registration must be completed and returned to receive this payment. 

11) THE CITY OF ALPHARETTA cannot be responsible for the loss or damage of merchandise.

12) LIABILITY WAIVER AND RELEASE: Vendors/participants assume all responsibility for, and risks and hazards of, participation in the rental activity planned by the organization. In consideration of the City of Alpharetta providing permission to use the space requested, vendors/participants and all members of the rental group, do hereby release the City of Alpharetta, including all officials, officers, employees, sponsors, organizers, supervisors, volunteers, participants, and all other agents, of any and all claims, demands, rights, and causes of action of whatever kind and nature, arising from and by reason of, and all known and unknown, foreseen and unforeseen, bodily and personal injuries, damage to property, and the consequences thereof, resulting from participation in the rental activity planned in the City of Alpharetta.