Application is in draft mode by event organizer
Application

Music Midtown Food Vendors 2021

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Deadline: Aug 20, 2021 11:59 pm (GMT-05:00) Eastern Time (US & Canada)
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Date: Sep 18, 2021 10:00 am - Sep 19, 2021 11:00 pm
place
Atlanta, Georgia
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$500-6.2K

About the event

Music Midtown is Atlanta’s premier music festival. Produced by Live Nation and held at Piedmont Park. Music Midtown is scheduled for September 18-19, 2021.
Premier Events
Premier Events
Premier Events
Premier Events

About the application

2021 EVENT FACTS DATE: September 18 – 19, 2021 Vending times: Saturday: Noon – 10:00 PM Sunday: Noon – 10:00 PM VENDING HOURS Vendors will be open to the general public on Saturday from Noon – 10 PM and Sunday from noon – 10 PM. Food Vendors must be set up and remain open during all vending hours LOCATION: The Meadow @ Piedmont Park Midtown – Atlanta ATTENDANCE: 60,000+ PRODUCED BY: Live Nation Food Vendor Coordinator CONTACT: Premier Events 1825 MacArthur Blvd Atlanta, GA 30318 e mail: rob@premiereventslive.com *Festival details are subject to change. Music Midtown is a RAIN OR SHINE event. FOOD VENDOR RULES AND REGULATIONS All Food Vendors of Music Midtown 2021 must adhere to the following rules and regulations. Premier Events (PE) has the full power to interpret and enforce these rules, conditions and regulations, and the power to make reasonable amendments thereto and to make such further reasonable rules and regulations necessary for the proper conduct of a safe, clean, well-regulated, and attractive Event. ATTENDANCE More than 60,000 patrons are anticipated to attend the 2021 event, but the event cannot guarantee or warrant this attendance. Vending Fees: (additional Health Dept fees or other fees may be required- prices subject to change) ***DUE TO COVID-19 ALL FEES ARE SUBJECT TO CHANGE*** 10 x 10 - $2,000 + $80 Processing fee Applied toward a commission of 33% of Gross Sales 10 x 20- $4,000 + $160 Processing fee Applied toward a commission of 33% of Gross Sales 10 x 30- $6,000 + $240 Processing fee Applied toward a commission of 33% of Gross Sales Push Cart- $500 + $20 processing fee Applied toward a commission of 25% of Gross Sales Single Item Vendor (ice cream)- $2,000 + $80 Processing fee Applied toward a commission of 25% of Gross Sales Food Truck- $2,000 + $80 Processing fee Applied toward a commission of 28% of Gross Sales BADGES/Credentials Vendors must wear their Credentials furnished by PE during load in, load out and all festival hours. Number of credentials allowed are as follows: Cart – 3 worker badges/ per day 10X10 space – 6 work badges/per day 10X20 space – 12 work badges/per day 10X30 space - 24 work badges/per day You must send a list of everyone receiving a worker badge no later than 2 weeks prior to the event. Additional work passes can be purchased. Details to come. PAYMENT: This is a flat fee paid in full in advance of the festival. You will be notified via email upon approval, when payment is due. If payment is not received by Premier Events within 10 days of your given payment date, the invitation to be a vendor for this event will be rescinded. Preferred method of payment: Check or Credit card. Non- refundable processing fees have been included in the event fee. A $50 charge will be added for any returned checks. Please email Vending@premiereventslive.com with any questions CANCELLATION / REFUND POLICY: Vendor must notifies PE in writing of their intent to cancel on, or before August 30th, 2021 vendor shall be entitled to receive a 50% refund of their fee. If PE receives notice on or after September 1st, no refund will be issued. All refund requests must be made in writing and received by our office by email, fax (404) 720.0800 or mail 1825 MacArthur Blvd Atlanta GA 30318 MENU: Food trucks and food vendors are only allowed to sell items submitted on their application and approved by Premier Events. Any amendment to the approved menu- including pricing- must be approved by Premier Events prior to the festival. *Festival details and vendor pricing are subject to change* DO NOT send any payments at this time. We will consider your application for each event we have for the year and will notify you if you will be invited to participate with us at Pride. Sending an application does not guarantee acceptance. POS SYSTEM REQUIREMENT All menu items must be entered into an approved point of sale system prior to the festival and every transaction- including cash, RFID wristbands sales and credit cards- MUST be run through the system. If you don't currently use a POS system, Premier Events will make POS tablets available to you at a rate of 7% of CREDIT CARD transactions which will cover the POS rental and credit card processor transaction fees. A transaction report showing gross sales must be emailed to vending@premiereventslive.com within 12 hours of the close of business each day. Vendors will not be allowed to open until the report from the previous sales day has been received. BEVERAGES Vendors are allowed to sell non-commercial beverages only. Examples are iced tea and lemonade. Vendors MAY NOT sell bottled products such as soft drinks or bottled water. TENTS, EQUIPMENT & PRESENTATION: Tents will be provided for each food vendor not serving from a food truck or approved trailer. Food Vendors are expected to furnish their own tables, decor, equipment, and supplies. All equipment and supplies should be neat and clean. All signs and banners should be clean and not cracked or faded. Carnival tactics, the use of public address systems or other similar activities by the Food Vendor shall not be allowed. Food Vendors may not sublease any part of their space or participate in any third-party advertising or third party promotions or display third party signage at their booths. SERVING AREA / CHARACTER OF BOOTH All vendor booths must be designed, constructed and operated in good taste with the best interest of the Event and public safety. PE reserves the right to prohibit or restrict exhibits that because of noise, method of operation, materials or any other reason become objectionable. In the event that restriction occurs, PE will not refund the Food Vendor fees or other expenses. Carnival tactics, the use of public address systems or other similar activities by the Food Vendor shall not be allowed. The event does not guarantee exclusivity of products sold unless approved in writing in advance. Food Vendors may not sublease any part of their space or participate in any third-party advertising or third party promotions or display third party signage at their booths. FLOORING: Food Vendors must put down non-porous flooring to cover booth area. We recommend plastic tarp covered with roofing paper. Grease spills will be the responsibility of the Food Vendor to clean and may also result in a fine or additional cleaning fee. GREASE AND GREY WATER: The event will provide receptacles for grease and gray water. Nothing can be poured onto the grass or down storm drains including grease or gray water. Any violation of this could result in immediate expulsion from the festival, and possible fines from the City of Atlanta. Food Vendors must furnish in-tent trash cans and must bag all trash and breakdown boxes for pickup by the festival cleaning crew. Festival food and beverage programs are managed by Premier Events on behalf of the festivals we represent. Premier makes every effort to ensure clean, professional, and diverse food vending and food truck offerings for each event. The selection of vendors is based on a variety of factors including amount of space available, menu presentation, and the desires of the festivals. Each event and opportunity is unique. WHAT WE PROVIDE: Included in your festival fee is booth space, (2) 20-amp outlets, and access to water. Your signs, equipment, tables, chairs, etc. are your responsibility with rare exceptions. Additional governmental fees such as Health Department fees may apply as well. PROPANE TANKS: Propane tanks must be properly secured and must comply with fire safety regulations. FIRE EXTINGUISHERS: All food trucks and vendors with deep fryers must have K-type fire extinguishers with current service tags. Food trucks and vendors without deep fryers must have fire extinguishers with current service tags which comply with fire safety regulations. ELECTRICITY (2) standard 20 amp, 110v outlets will be made available to each food vendor as part of the Food Vendor Fee. Additional power needs will be charged on the following schedule: Extra 110 V or 220 V Power- $200. Electrical hardwire- $300 per location. INDEPENDENT CONTRACTORS Approved Food vendors and Food Trucks are independent contractors of the festival and have complete supervision and control of their operation and employees. As independent contractors, vendors are responsible for reporting retail sales and paying their own state and federal sales taxes. LOAD IN / LOAD OUT Vendors will receive information regarding load in/out and set up 3 weeks prior to the festival. Food Vendor load in and set up will be scheduled in two hour blocks on Wednesday, Sept. 15th or Thursday, Sept. 16th. Vendors that fail to abide by load in schedule, and deadline, may risk forfeiture of event space. In the event of late shows, event will not be obligated to refund event space fee EVENT MAPS/VENDOR LOCATIONS Event maps will be provided upon Load In, where you will also find out your location. Location information will not be provided in advance as last minute changes happen within' days of the event. If you have a special request for your booth location, please list it on this form and we will make best efforts to accommodate your request. PE reserves the right to make modifications to the layout of the vending area if circumstances warrant, at its sole discretion. Food Vendor area must be confined to the space contracted and provided. Food Vendor space must not obstruct other exhibits or walk paths. LIABILITY: The Food Vendor assumes entire responsibility and hereby agrees to protect, indemnify, defend and save Premier Events, LLC, Phoenix Concessions, LLC, Live Nation, C3, or any of their affiliates against any and all claims, losses and damages to persons or property and attorney’s fees arising out of or caused by Food Vendor’s installation, removal, maintenance, occupancy or use of exhibit space. In addition, the Vendor acknowledges that Premier Events and Music Midtown do not maintain insurance coverage covering Food Vendor’s property and it is sole responsibility of the Food Vendor to obtain such insurance, including, if desired business interruption and property damage covering losses by the Food Vendor. Responsibility of the security of a Food Vendor’s area, products and property rests solely with the Food Vendor. INSURANCE All food vendors are required to provide Premier Events proof of insurance for $1,000,000.00 Liability coverage (and needs to cover days of the event). You will be required to name The City of Atlanta, Live Nation Worldwide, Inc., Premier Events, LLC, and Phoenix Concessions, LLC as additional insured. Please upload policy. WEATHER: **Music Midtown is a RAIN or SHINE event** The festival will take place rain or shine and approved vendors agree to be present during festival hours despite weather conditions. Tents and banners should be properly weighted to withstand wind gusts and heavy rain. Music Midtown, Live Nation and Premier Events make no representation or guarantees regarding actual festival attendance, nor make any representation of potential financial success or failure. The Exhibitor agrees that in the event of acts of God, storms, floods, high winds, gales or hurricanes that neither PE nor any of its employees or agents shall not be responsible for loss, damage, third party damages, claims or loss to property, persons or vessels. It is the Event Management’s sole and absolute discretion to order an evacuation of the Event, or to take necessary steps to protect public health and property in the event of an act of God, hurricane, or the issuance of a severe weather warning for Atlanta or its environs by the National Weather Service. PE shall have no liability whatsoever for damage, of any nature, to any person, matter, or thing resulting from storm wind or water, or other acts of God, or imminent threat thereof, nor from fire, strikes or lockouts. CONTACT For more information about the 2021 Music Midtown Food Court, please contact Premier Events: Rob@premiereventslive.com

Terms & Conditions

**In the event changes need to be made, for any reason, we reserve the right to do so at any given time. **Music Midtown is a RAIN OR SHINE event. **Your space is only confirmed once completed all paperwork is submitted and payment is made.

Prices

10 x 20 Tented Location $4,160 Non-refundable Price includes a $4,000 deposit which will be applied toward a commission of 33% of after tax gross sales. An additional fee to cover tablet rental, credit card and RFID transaction fees will be applied during settlement.
Push Cart $500 Non-refundable Price includes a $500 deposit which will be applied toward a commission of 25% of after tax gross sales.
Food Truck $2,080 Non-refundable PAYMENT: Price includes a $2,000 deposit which will be applied toward a commission of 28% of after tax gross sales. An additional fee to cover tablet rental, credit card and RFID transaction fees will be applied during settlement.
10 x 10 tented location $2,080 Non-refundable Price includes a $2,000 deposit which will be applied toward a commission of 33% of after tax gross sales. An additional fee to cover tablet rental, credit card and RFID transaction fees will be applied during settlement.
10 x 30 Tented Location $6,240 Non-refundable Price includes a $6,000 deposit which will be applied toward a commission of 33% of after tax gross sales. An additional fee to cover tablet rental, credit card and RFID transaction fees will be applied during settlement

Questions on the application

Business information

  • Business name
  • Legal business name
  • Contact name
  • Address
  • Email
  • Phone
  • Website (Optional)
  • Logo (Optional)

Additional information

  • Serv Safe #
  • Type of Food
  • Event Menu and Pricing
  • Do you use propane
  • What PROPANE GAS EQUIPMENT will you be using
  • What OPEN FLAME EQUIPMENT will you be using? (N/A if not applicable)
  • What ELECTRICAL EQUIPMENT will you be using onsite
  • What are your power requirements? (Additional fees may apply)
  • Do you need to rent our POS system? (7% of CC Sales will be owed for processing and rental fee)
  • Are you interested in exclusivity of a food item? (By APPROVAL ONLY - additional fees will apply)
  • What information do you request for your banner- suggest primary menu items only (upon festival approval) - Banner #1
  • What information would you request for Banner #2 (for 10 x 20 tented locations)
  • What information do you request for Banner #3 (10 x 30 tented locations)
  • In which counties / cities do you hold a permit (Food Truck Only - list all that apply)
  • Will you have a support vehicle parked on site? (You are alotted space for 1 vehicle, unless otherwise notified)
  • What is the size of the vehicle (including tounge)
  • REQUIRED FOR FOOD TRUCKS AND TRAILERS ONLY: What is the length of your Food Truck or Trailer
  • INITIAL HERE THAT YOU AGREE TO COMPLETE ALL PAPERWORK, PAY EVENT DEPOSIT & COMMISSION FEES (Should they apply), AQUIRE ALL NECESSARY PERMITS AND SUBMIT CERTIFICATE OF INSURANCE

Picture requirements

  • Minimum pictures required: 1
  • Please upload photos of your booth set up at other festivals as well as photos of your food presentation or any other photos which you feel will help us in our selection process
Music Midtown Food Vendors 2021
Music Midtown Food Vendors 2021
Music Midtown 2021
Application is in draft mode by event organizer