2019 Downtown Connection Application & Agreement

APPLICATION FOR DOWNTOWN IN-STORE ACTIVATIONS (NO COST) *We would ideally LOVE to have all applications submitted by March 29 so we can map out the season and help you select the optimal days to run your activation among the other submissions. This year's Food Truck Alley theme is "+ Local Connection" in order to give local businesses an opportunity to share what makes Downtown Alpharetta unique! The Food Truck Alley page will help promote special experiences that downtown businesses (within 0.5 miles of the event site) offer during this weekly gathering. Whether it's a hands-on customization experience, behind the scenes demonstration, sampling/taste testing, temporary social lounge, or history/industry education game, we believe Alpharetta has citizens and visitors eager to learn more about the city and its people. Please let us know what ideas you come up with that you'd like for us to help advertise to our 1000-2000 weekly attendees!

Alpharetta Food Truck Alley is a local gathering that takes place every Thursday evening, May 9 through October 10 from 5 - 9 PM, on Old Roswell Street. Approximately 5-7 rotating food trucks will roll out amazing eats each week accompanied by live music and seating on the street. Additions to the 2019 Food Truck Alley + Local Connection season will feature fun activations hosted by Downtown Alpharetta businesses, as well as collaborative community activities led by local nonprofits and two featured Alpharetta restaurants each week.

GENERAL INFORMATION & AGREEMENT By reading the below information and submitting this 2019 Downtown Connection Activation Application & Agreement, you are agreeing to abide by all rules and regulations set forth by the event organizers in the 2019 Alpharetta Food Truck Alley and made a part hereof by reference. 1) APPLICATIONS must be submitted at least one week in advance for review. Applicants will be notified of acceptance via email and the City of Alpharetta reserves the right to accept or decline the request for marketing promotion. Criteria for acceptance may include the following: application received & completed, engagement level of activation, attendee safety, and business permit status. 2) ELIGIBILITY: 1) businesses must be in good standing with City permitting; 2) activation must take place within walking distance (0.5 mi) of the event site at 37 Old Roswell St. 3) FOOD TRUCK ALLEY'S FACEBOOK PAGE will advertise business's activities that ONLY overlap with Food Truck Alley event dates and times. Regular activities that occur outside of Thursday evenings will not be advertised. 4) ACTIVITIES listed must take place within the business owner's property lines. The City may cease marketing promotions for activities that are not carried out as listed in the application and threaten the health or safety of participants. It is the business owner's responsibility to ensure that the activities provided are compliant with all City regulations for operation. 5) PAYMENT COLLECTION, where applicable, will be the sole responsibility of the business. The City of Alpharetta is not responsible for any loss or damage to merchandise or property. 6) RAIN OR SHINE, Alpharetta Food Truck Alley will be held. For extreme weather conditions please check the Food Truck Alley Facebook page for cancellations or e-mail the event organizer. 7) LIABILITY WAIVER AND RELEASE: Businesses assume all responsibility for, and risks and hazards of, participation in the rental activity planned by myself or my business. In considerations of the City of Alpharetta providing permission to use the space requested, my business, and all members of my business group, do hereby release the City of Alpharetta, including all officials, officers, employees, sponsors, organizers, supervisors, volunteers, participants, and all other agents, of any and all claims, demands, right, and causes of action of whatever kind and nature, arisen from and by reason of, and all known and unknown, foreseen and unforeseen, bodily and personal injuries, damage to property, and the consequences thereof, resulting from participation in the rental activity planned in the City of Alpharetta.