Sponsor Application

Exhibitor/Sponsorship Application

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Deadline: Feb 27, 2026 11:59 pm (GMT-05:00) Eastern Time (US & Canada)
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Date: Feb 26, 2026 10:00 am - Feb 28, 2026 4:20 pm (EST)

About the event

AltBev Expo is a two day, next-gen beverage convention spotlighting the explosion of alternative, functional and non-alcoholic beverages. Positioned at the forefront of beverage culture, this event fuses B2B and B2C elements to offer an immersive and innovative experience for brands, buyers, and consumers . Each day features and open tradeshow floor with: - Brand booths + interactive experiences -Live sampling + Mixology demos -Concurrent speaker panels and workshops - Extensive media and influencer presence (CPG, wellness, nightlife, and culture) - Content capture zones and creator stations - Post event mixers and awards
True Hospitality Creative
True Hospitality Creative
True Hospitality Creative
True Hospitality Creative

About the application

Thank you for your interest in sponsoring our event! Below you'll find key details and guidelines to assist you in completing your application: General Information: AltBev Expo offers sponsorship opportunities designed to provide maximum brand exposure and engagement in an innovative and immersive atmosphere. We welcome sponsorship applications from brands across the following categories: Functional Beverages Energy & Performance Plant-Based Milks & Dairy Alternatives Botanical & Herbal Infusions Tea-Based Beverages Coffee & Coffee Alternatives Enhanced Waters Juice-Based Beverages Social Tonics & Mocktails Innovative Wellness Beverages New Packaging & Bottling Tech Other Ancillary Service Providers Sponsorship Opportunities: Presenting Sponsor ($50k): - Custom premier booth - “Presented by” billing across all major branding - Keynote speaking slot - Additional branding of a major activation zone - Brand video played during kickoff and awards - 30 full-access passes - Full buyer list access + press spotlight Platinum Sponsor ($20k): - 20 x 20 premium booth - Custom 30-60 second recap reel - Additional branding of an activation zone - Speaking opportunity on expert panel - Logo on signage, digital schedule, website - Recap video feature + social spotlight - 15 full-access passes Premium Gold Sponsor ($12.5k): - 10x20 booth END CAP or PREMIUM PLACEMENT - 8 full-access passes - 1 10 amp plug - Product placement in sampling/demo areas - Logo on event map and signage - Social media mention Gold Sponsor ($9K): - 10x20 booth - 8 full-access passes - 1 10 amp plug - Product placement in sampling/demo areas - Logo on event map and signage - Social media mention Silver Sponsor ($4.75k): - 10x10 Booth - pipe/drape/table/chairs - 4 full-access passes - 1 10 amp electric - Complimentary ice Bronze Sponsor ($2.5k): - Logo on website and digital schedule - Sponsored content or recap video inclusion - Social media spotlight - 2 full-access passes Event Protocol: Event runs rain or shine; no refunds. All sponsors are subject to approval by AltBev Expo LLC Sponsorship fees must be paid in full before space is reserved. Exhibitors must follow event branding and space allocation guidelines strictly. Exhibitor spaces are allocated on a first-come, first-served basis upon full payment. Setup and Breakdown: Sponsors and exhibitors may begin setup at designated times provided in pre-event communication. Breakdown and removal of materials must be completed within 2 hours after event closure. Additional fees may apply for delayed setup, breakdown, or cleanup. Please submit your application clearly indicating your desired sponsorship tier and any special requests or activation ideas. We look forward to collaborating with you for a successful and engaging event!

Terms & Conditions

EVENT DURATION: Vendors must remain operational throughout the event duration to ensure a high-quality guest experience. Early departures before the event conclusion at 10 pm require prior approval from AltBev Expo management staff. ELECTRICITY AND WATER: Electricity and water will NOT be provided unless explicitly arranged in pre-event communications. Generators require prior written approval from True Hospitality Creative management. BOOTH SPACE: Each vendor receives a 10'x10' activation space unless otherwise arranged and approved well in advance with the organizer. Fees include pipe and drape backdrop and sidewalls, 1 table, and 2 chairs. Electricity and ice are also provided as a courtesy. Further upgrades are available upon request. TRASH: Vendors must clean their immediate area post-event. Proper disposal of all waste (liquid or solid) is mandatory. Failure to comply may result in a $250 fine, future event prohibition, or denied entry without refunds or transfers. WEATHER POLICY & REFUNDS/TRANSFERS: All events hosted by AltBev Expo LLC are rain-or-shine. Vendor cancellations do not qualify for refunds or credit transfers. FINAL ACKNOWLEDGMENTS: By completing this application, I, on behalf of myself and my guests, waive all claims or liabilities against AltBev Expo LLC, affiliated entities, venues, government agencies, sponsors, and their representatives related to event participation, including liabilities arising from negligence. Vendors must carry liability insurance with $1,000,000 coverage and provide a Certificate of Insurance (COI) prior to the event. I authorize AltBev Expo LLC to photograph and film myself and my property during the event. AltBev Expo LLC retains rights to use such media for marketing and advertising purposes across web, print, social media, and other channels. Submission of this application does not confirm vendor space. Booth space confirmation occurs only after full invoice payment. By submitting this application digitally, I consent to receiving communications via email and SMS. Digital submission serves as a binding agreement to all terms upon payment receipt. Confirmation of vendor status occurs only after payment is fully processed.

Prices

Questions on the application

Business information

  • Business name
  • Legal business name
  • Contact name
  • Address
  • Email
  • Phone
  • Website (Optional)
  • Logo (Optional)

Additional information

  • Member of Cannabis LAB (CLAB)?
  • Member of Hemp Beverage Alliance (HBA)?
  • Digital Marketing Assets
  • Additional Marketing Assets
  • Additional Marketing Assets
  • Brand Guide
  • Who from our team helped onboard your sponsorship (if applicable)?
Exhibitor/Sponsorship Application
Exhibitor/Sponsorship Application
AltBev Expo