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Sponsor Application

Apple Cannons Sponsor | $3,500

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Deadline: Aug 31, 2025 11:59 pm (GMT-04:00) Eastern Time (US & Canada)
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Date: Sep 27, 2025 11:00 am - Sep 27, 2025 11:00 pm (EDT)

About the event

Welcome to the 31st Annual Autumn Lights Festival! West Milford, NJ | September 27, 2025 Celebrate the magic of fall at one of New Jersey’s most iconic seasonal events! Nestled in the Heart of the Highlands, the Autumn Lights Festival returns for its 31st year—bringing together live music, local food, arts, community showcases, and interactive experiences in the crisp autumn atmosphere for an unforgettable weekend. Event Overview: This single day festival is held on NJ State Parks property and is free to attend. Enjoy live performances, community entertainment, and a vibrant fall atmosphere at no cost. However, to enter the festival grounds, all attendees must have a valid parking pass or utilize the no-cost drop-off zone. Parking passes are required per vehicle, and help support festival operations and state park fees. Hours of Operation: Saturday – 11:00 AM to 11:00 PM Let’s light up the night—together. Grab your flannel, pack your festive spirit, and get ready to make some core memories under the autumn sky. We'll see you there! The Autumn Lights Festival, a 501(C)(3) non-profit organization, has become a cherished tradition in beautiful West Milford, NJ over the past 31 years. This event continues to bring our community together to celebrate the vibrant colors and spirit of autumn with activities, performances, and vendors geared to attendees of all ages and backgrounds. Tens of thousands of visitors flock to our town annually to enjoy a festival filled with live music, delicious food, arts and crafts, and family-friendly activities. This festival has grown and improved every year since its inception - and this year's event looks to be the biggest and best ALF yet! Located in the Heart of the Highlands in West Milford, NJ, the former “Warner Bro.’s Jungle Habitat” property located within Ringwood State Park provides the Autumn Lights Festival with an expansive park-like environment to bring out the best West Milford offers. Just steps from public transportation, shops, bars/restaurants and several historic and contemporary AirBnB’s, Jungle Habitat and downtown West Milford, NJ come alive when transformed into an oasis of energy, activity, sound, and color by ALF. Housing several artists on the main stage, the Jungle Habitat grounds provide plenty of room to roam, take in local artist installations, check out vendor booths, grab a bite to eat, or simply relax and enjoy the show.
Festival Works
Festival Works
Festival Works
Festival Works

About the application

OFFICIAL APPLE CANNON SPONSOR PACKAGE $3,500 • Powered by Pure Autumn Mayhem “Locked. Loaded. Launched. Branded.” Step aside, bobbing for apples—this is the real fall thrill. The Apple Cannon Zone has become one of the most talked-about, laughed-about, and lined-up-for attractions at Autumn Lights Festival—and now, your brand can be front and center on the field of fruity firepower. Each year, this high-energy activity draws lines around the corner (literally), with kids, parents, and grown-up kids-at-heart launching apples at hilarious targets just for the bragging rights and belly laughs. With your support, we’re going bigger, better, and boomier. What’s Included: -Naming Rights for the Apple Cannon Zone Your name or business gets top billing on signage, at the booth, on the map, and in all references throughout the weekend. “Brought to you by…” never sounded so epic. Branding on Target Panels & Firing Zones -Your logo will be printed on actual cannon targets and cannon station signage—every photo snapped, video filmed, or TikTok made? You’re in it. Onsite PA Shout-Outs + Digital Presence -We’ll shout your name out from the main stage, feature you on the ALF website, and tag you in the content that’s guaranteed to go viral. 2 VIP Passes + Parking -Come shoot your shot, and then head backstage in style. Annual Renewal Priority -Get first dibs to renew your sponsorship year after year—because once you're the cannon boss, it’s hard to let go of that title. Why It Matters: -The Apple Cannons are 100% fun, fully family-friendly, and the most uniquely “Autumn Lights” thing we do. But building and maintaining this much hilarity takes materials, targets, maintenance, and supervision—not to mention a fresh pile of apples daily. With your support, we’ll keep this fan-favorite going strong, bigger, and better every single year. Let’s make the most iconic blast of the festival have your name all over it. Lock in your spot now—before someone else takes the shot.

Terms & Conditions

Under the terms described below, you (“you” or “Sponsor”) agree to enter into a Sponsorship Agreement with the Autumn Lights Festival (“ALF”) for the event being held September 26, 27 & 28, 2025. In consideration of the agreements, representations, and obligations stated here, including those in the ALF Sponsorship Opportunities Brochure, which is part of this agreement, (collectively the “Sponsorship Agreement” or “Agreement”)— and for good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged—each of us, intending to be legally bound, have entered into this Sponsorship Agreement, 1. TERM: The term of the Sponsorship Agreement commences on the date signed by the Sponsor (the “effective date”) and shall expire on September 28, 2025 (the “Term”). 2. SPONSORSHIP FEE: As an ALF sponsor at the level of your choosing, or as an A La Carte Sponsor for a specific activation, the Sponsor shall pay to ALF a non-refundable sponsorship fee of the full value listed for the specific tier or activation, payable within thirty (30) days of the effective date. Payments shall be made in US dollars, by check made payable to the “Autumn Lights Festival” or credit card (information supplied on signed “Sponsorship Agreement”) and mailed or delivered to: 1926 Union Valley Rd, Ste Z, Hewitt, NJ 07421. 3. ADVERTISING AND SPONSORSHIP BENEFITS: The Sponsor will receive the benefits attributable to chosen sponsorship level, as set forth in the Sponsorship Opportunities Brochure. 4. SIGNAGE: Except as otherwise agreed by the parties, the Sponsor shall be responsible for any expenses, including those directly or indirectly related to the installation, fabrication, erection, development and/or installation of any signage at the ALF. ALF may reject, in its reasonable discretion, any signage or element thereof that it deems unsuitable in content or format for the space designated to the Sponsor. 5. SPONSOR MATERIALS: Sponsor is responsible, at its sole cost and expense, for securing any consents, licenses, waivers, or any other third-party copyrights, trademarks, service marks, publicity, or privacy rights in connection with any images, art files, music, video or other materials used or provided by Sponsor in connection with this Sponsorship Agreement (e.g., any signage, logos, web site branding, etc.). 6. SPONSOR PERSONNEL: Sponsor shall ensure that all Sponsor personnel will follow the rules and instructions provided by representatives of the ALF, on site at the ALF or otherwise, in connection with this Sponsorship Agreement (e.g., safety, ingress and egress, scheduling, etc.). 7. FORCE MAJEURE: Sponsor acknowledges and agrees that the ALF is subject to cancellation in the event of inclement weather, or other force majeure event, as determined in the reasonable discretion of the ALF. Accordingly, any sponsorship benefits to be provided on the day of the ALF may be withdrawn in the event that the ALF is canceled. ALF shall have no liability to Sponsor in the event of such cancellation of ALF, and no portion of the Sponsorship Fee shall be refunded. 8. INDEMNIFICATION: Sponsor agrees to indemnify, defend, and hold harmless the ALF and its directors, officers, employees, agents, and representatives from and against any claim, suit, or proceeding arising from the following: (A) Any breach or alleged breach of this Agreement by Sponsor; (B) Any personal injuries or property damage caused or allegedly caused by the negligence or intentional acts of the Sponsor, its personnel or persons under their control; and (C) Any alleged or actual false advertising, fraud, misrepresentation, libel or slander; illegal competition or trade practice; infringement of trademarks, trade names or titles; violations of rights of privacy or publicity; or infringement of copyrights or proprietary and intellectual property rights arising in connection with the use or display of any sponsor materials or signage. Sponsor further agrees to reimburse any ALF indemnitee for any losses, damages, liabilities, costs, or expenses (including reasonable attorneys’ and professionals’ fees and disbursements) incurred in connection with investigating, preparing, pursuing, or defending any third-party action, claim, suit, investigation or proceeding arising from any of the above (whether or not pending or threatened, and whether or not any ALF Indemnitee is a party). 9. INSURANCE: [Applies ONLY to Sponsors that will have a display or booth at the Festival site. Cross this section out if it does not apply.] Sponsor warrants and represents that it has (or will secure prior to the ALF) and will maintain at its sole cost and expense, effective as of the date hereof and continuing for at least one year after the end of the Term: (a) Workers’ compensation insurance in compliance with statutory laws. (b) Commercial general liability insurance, including contractual liability and personal injury liability, with minimum limits of $1 million per occurrence and $2 million general aggregate. 10. MISCELLANEOUS. In case any provision contained in this Sponsor Agreement, or any application thereof, shall be deemed invalid, illegal or unenforceable, the affected provisions shall be construed and deemed rewritten to be enforceable to the maximum extent permitted by law, thereby implementing to the maximum extent possible the intent of the parties hereto. The validity, legality and enforceability of the remaining provisions contained in this Agreement shall not in any way be affected or impaired thereby. This Sponsor Agreement constitutes the entire agreement and understanding between the parties hereto and supersedes all prior agreements and understandings, both written and oral, of the parties hereto regarding the subject matter of this Agreement. The parties agree that all indemnities, representations and warranties contained in this Agreement will survive the termination and/or expiration of this Agreement. This Sponsor Agreement may be executed in one or more counterparts, and by the different parties in separate counterparts. When executed, each counterpart will be an original and taken together will constitute one and the same agreement. This Agreement may be executed and delivered via e-mail or fax, which shall be deemed for all purposes as an original.

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Apple Cannons Sponsor | $3,500
Apple Cannons Sponsor | $3,500
Autumn Lights Festival
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