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Sponsor Application

PearlPalooza Sponsorships

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Deadline: Jul 15, 2025 11:59 pm (GMT-04:00) Eastern Time (US & Canada)
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PearlPalooza
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Date: Sep 13, 2025 11:00 am - Sep 13, 2025 7:00 pm (EDT)
place
N Pearl Street, Albany, New York 12207, United States

About the event

PearlPalooza is downtown Albany’s highly anticipated, FREE, all-ages music festival, returning to N Pearl Street for its 16th year in September 2025. Co-produced by WEQX, the Downtown Albany Business Improvement District, and Sugar Productions, the event features a day of musical performances that are free and open to the public.
Downtown Albany BID
Downtown Albany BID
Contact Organizer
Downtown Albany BID
Downtown Albany BID
Contact Organizer

About the application

Become a sponsor of PearlPalooza and support downtown Albany's signature, FREE outdoor music festival on North Pearl Street! Your support for this treasured annual event will help boost local business, provide fun entertainment for residents and guests of all ages, and position your brand alongside one of Downtown's most exciting and highly anticipated events. PearlPalooza is downtown Albany’s highly-anticipated all-ages music festival. Produced by 501(c)3 organization the Downtown Albany Business Improvement District (BID), acclaimed independent radio station WEQX, Albany promotion company Sugar Productions, and Downtown bars & restaurants, the event includes a diverse lineup of locally and internationally-acclaimed musical acts, the Capital Region’s only street-wide mass yoga gathering, and high-quality local vendors - all steps away from some of Albany’s finest dining, retail and entertainment establishments on the N Pearl Street corridor. Over the years, PearlPalooza has featured an incredible array of cutting-edge talent curated by WEQX, including Grammy winners Portugal. The Man and Grammy nominee K.Flay, gold-selling artists Matt and Kim, and eclectic favorites like Phantogram, Robert Delong, Rubblebucket, Fishbone, and Galactic. PearlPalooza values community as highly as creativity. In 2017, PearlPalooza hosted the Albany area’s first-ever mass yoga gathering, YogaPalooza. The event has become a tradition and continues to grow, drawing hundreds of yogis each year. In addition, PearlPalooza serves as a showcase for local businesses, artists, musicians, and vendors, all highlighted prominently on-stage and on the street each year. Downtown bars & restaurants have been integral to planning and organizing PearlPalooza since the event's inception and continue to play a major part in its success. Primary media sponsor WEQX reaches listeners in the Capital Region, the Adirondacks, southern Vermont and New Hampshire, and Western Massachusetts, with a core audience of 50/50 male and female listeners aged 25- 34. The combined promotional channels of WEQX and the Downtown Albany BID reach approximately 22,000 email subscribers and 70,000 followers across Facebook, Instagram, Twitter, TikTok, LinkedIn and YouTube.

Terms & Conditions

By submitting this sponsorship application, I hereby agree to pay the sponsorship fee, and/or provide the in-kind sponsorship inclusions for the Event specified on Page 1 of this document. I understand that due to marketing timelines, logo files and other relevant assets must be submitted in a timely manner to receive the full sponsorship benefits, and any benefits not disbursed due to failure to send assets in a timely manner shall not be considered a breach of the terms of this agreement. I understand that this sponsorship agreement will not be considered valid until full payment is received and this agreement is acknowledged and countersigned by the Downtown Albany BID.

Related files

PearlPalooza Sponsorship Guide

Prices

Questions on the application

Business information

  • Business name
  • Legal business name
  • Contact name
  • Address
  • Email
  • Phone
  • Website (Optional)
  • Logo (Optional)
PearlPalooza Sponsorships
PearlPalooza Sponsorships
PearlPalooza
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