2025 Event Sponsorships

Deadline: Nov 24, 2025 11:59 pm (GMT-06:00) Central Time (US & Canada)

Wassailfest

Date: Dec 04, 2025 6:00 pm - Dec 04, 2025 9:00 pm (CST)

500 Main Plz, New Braunfels, Texas 78130, United States

About the event

Wassailfest is an annual tradition in downtown New Braunfels, bringing the community together to kick off the holiday season. Enjoy free wassail tastings, festive lights, and live music from local school choirs while sampling unique recipes from businesses, non-profits, and organizations. Wassail is a traditional German holiday beverage consisting of a warm, spiced apple drink, cranberry juice, orange juice, and other spices and flavors.

City of New Braunfels

Contact Organizer

City of New Braunfels

Contact Organizer

About the application

Join the City of New Braunfels in celebrating one of our most beloved holiday traditions! Wassailfest brings thousands of residents and visitors downtown each December to enjoy festive lights, music, shopping, and of course—delicious wassail. By sponsoring this event, your business gains visibility across community marketing channels and on-site recognition, all while helping to bring this cherished celebration to the public. Choose a sponsorship level that fits your business and be part of the holiday magic in downtown New Braunfels!

Prices

Presenting Sponsor	$5,000.00	Non-refundable	Be the name everyone sees and hears! As the exclusive Presenting Sponsor, your business will be featured in all event promotions — including social media, website, and printed materials — as “Wassailfest presented by [Your Business Name].” You’ll receive premium recognition throughout the event with logo placement on welcome signage at all four main entrances, plus a designated 20x20 space on Main Plaza for your Wassail Stop. (Note: retail sales are not permitted at your Wassail Stop.)
			Attached deliverables Premium Wassail Stop Space x1 On-Site Welcome Signage x4 Prominent recognition on applicable marketing x1 Event Poster - Prominent Logo x1
Event Partner	$2,500.00	Non-refundable	Show your community spirit as an Event Partner through a $2,500 sponsorship or equivalent in-kind donation of professional services. Your logo will be featured on applicable marketing materials (including the Facebook event page and City website), and you’ll receive on-site signage near a sponsored event element (for example: caroling stage, shuttle service, etc.). Includes a 15x15 designated space on Main Plaza to serve Wassail samples. (Retail sales not permitted.)
			Attached deliverables Main Plaza Wassail Stop x1 On site signage x1 Recognition in all applicable marketing x1 Event Poster - Large Logo x1
Supporter	$1,000.00	Non-refundable	Perfect for small businesses and organizations who love to be part of the tradition! Event Supporters receive recognition on the official Wassailfest social media and event page, plus a 10x10 space serve Wassail samples. (Retail sales not permitted.)
			Attached deliverables Designated space for your wassail stop x1 Recognition in all applicable marketing x1 Event Poster - Logo Inclusion x1
Friends of Wassailfest	$200.00	Non-refundable	Join the fun as a Friend of Wassailfest! This level includes a designated 10x10 space at the event to serve your signature wassail sample to event guests. It’s a great way to be part of the tradition and connect directly with the community.

Questions on the application

Business information

Business name
Legal business name
Contact name
Address
Email
Phone
Website (Optional)
Logo (Optional)

Additional information

Will you be on-site for this event?

2025 Event Sponsorships

Wassailfest

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