Exclusive Naming Rights
Official festival designation: “The Pickens Azalea Festival Presented By: [Your Company]”
Company name/logo featured on all social media, marketing materials, and promotional pieces
Festival Signage
Main Stage Banner: Full naming placement over the main stage
“The Pickens Azalea Festival Presented By: [Your Company]”
Logo included on all printed festival signage distributed before and during the event
Legacy Square / Pickens Amphitheater Banner displayed in Downtown Pickens for 1 month prior
Inclusion on 24 festival banners placed throughout Pickens, Oconee, and Greenville counties starting one month before the festival
Event Activation
First choice of activation location in a premier area
Ability to create multiple activation points customized to your business goals
One 10x10 booth in a high-traffic festival zone (attendance 50,000+)
Digital Media
Commitment to 5 dedicated social media posts, including:
One partnership announcement post
One customized 30-second commercial-style video reel
One pre-event collaboration video
One post-event recap collaboration video
One customized standalone post
Additional Digital Benefits:
Premier website placement with hyperlink and business bio
Logo included in all festival email campaigns
Logo on the official online poster and all materials featuring partner logos
Public Relations & Advertising
Mention in all pre- and post-festival press releases
Opportunities for live TV interviews and media segments
Television commercial on Fox Carolina included ($4,500 value)
Inclusion in GVLtoday newsletter + social post ($2,500 value)
Full-page color ad in the Pickens County Courier festival insert + front-page mention ($1,500 value)
Company name included in all festival PR and advertising collateral
Email Marketing
Access to leads from our email list (5,000+ and growing)
Logo + naming rights featured in all pre-event and post-event email campaigns
Sponsor placement in our “Know Before You Go” email
One dedicated newsletter spotlighting your business
