By submitting this sponsorship application and/or remitting payment, Sponsor agrees to the following Terms & Conditions:
1) Sponsorship Confirmation
Sponsorships are confirmed only when (a) payment is received and processed and (b) Sponsor receives written confirmation from AltBev Expo/Producer. Submission of an application does not guarantee acceptance or placement.
2) Activation Approval + Venue Compliance
All activations, sampling plans, signage, and on-site brand experiences are subject to approval by the event producer and The Peach (and any required venue partners). The event reserves the right to adjust layout, placement, and activation details as needed for safety, operations, or venue requirements.
3) Alcohol, Licensing, and Responsible Service
If Sponsor’s activation involves alcohol or regulated products, Sponsor is responsible for complying with all applicable federal, state, and local laws and for following venue policies. Sponsor must provide any required permits, responsible service staffing, and approvals as requested. The event may restrict or prohibit any product or service that does not meet compliance standards.
4) Product Handling + Sampling Rules
Sampling/pouring is subject to venue rules and event guidelines. Sponsor is responsible for providing adequate staff, product, ice/coolers (if needed), and any serving materials unless otherwise agreed in writing. The event reserves the right to limit sampling sizes, distribution methods, and placement.
5) Load-In / Load-Out and On-Site Conduct
Sponsor agrees to follow all load-in/load-out schedules, parking instructions, safety requirements, and on-site staff direction. Sponsor is responsible for maintaining a clean, professional activation footprint and for any damages caused by Sponsor personnel, equipment, or materials.
6) Insurance / Indemnification
Sponsor may be required to provide a Certificate of Insurance (COI) naming the event producer and venue as additional insureds, upon request. Sponsor agrees to indemnify and hold harmless the event producer, venue, and affiliated parties from claims arising from Sponsor’s participation, products, personnel, or activation activities (to the extent permitted by law).
7) Marketing Assets + Deadlines
Sponsor must provide logos and any approved promotional materials by requested deadlines. If assets are not delivered on time, the event cannot guarantee inclusion in marketing placements.
8) Recording + Media Release
Sponsor acknowledges the event may be photographed/filmed and grants permission for Sponsor’s brand name, logo, and activation imagery to be used for event recap content and promotional purposes. Sponsor may also capture content on-site provided it does not interfere with event operations or other sponsors’ activations.
9) Payment, Refunds, and Cancellations
All sponsorship fees are non-refundable unless otherwise stated in writing. If Sponsor cancels participation for any reason, fees paid remain non-refundable. If the event is postponed, Sponsor may choose to roll sponsorship benefits to the rescheduled date or apply sponsorship value to a comparable AltBev Expo event/activation (as determined by the producer). If the event is cancelled and cannot be rescheduled, the producer will determine a fair remedy, which may include partial credit or partial refund based on costs incurred.
10) Force Majeure
The event is not liable for delays, modifications, or cancellation caused by circumstances beyond reasonable control, including but not limited to weather, acts of God, labor issues, government orders, public health restrictions, venue issues, or emergencies.
11) Right to Refuse or Remove
The event reserves the right to refuse participation, remove any Sponsor display/activation, or require modifications if it is unsafe, non-compliant, misaligned with the event experience, or disruptive to attendees/venue operations. No refund will be owed in such cases.
12) Acceptance of Terms
Submission of the sponsorship application and/or payment constitutes acceptance of these Terms & Conditions.
