Full Stage Sponsor

Imagine being at the forefront of an iconic celebration that not only brings the magic of Route 66 to life but also puts your brand in the spotlight for thousands of enthusiastic attendees. That's exactly what the Texas Route 66 Festival offers—and we want you to be a part of it! In 2023, tourism in Amarillo contributed a staggering $1.1 billion to our local economy, translating to $2,000 every minute. But tourism's impact goes beyond numbers. It enhances local services, fosters cultural exchange, boosts community pride, and creates sustainable jobs for our residents. This is why Visit Amarillo is passionately committed to driving tourism in our area, and we’re reaching out to you with an incredible opportunity to support and grow our efforts. With the Route 66 Centennial approaching, our region is on the brink of something extraordinary. Since 2023, we’ve been leading the charge to market and organize events that will draw hundreds of thousands of visitors in the coming years. Our vision is to not only generate millions in tax revenues but also to rejuvenate the entire Route 66 corridor through the Texas Panhandle, creating a lasting impact on the region and elevating the quality of life for our citizens. The crown jewel of these efforts is the Texas Route 66 Festival, a celebration designed to rekindle the love for Route 66 among travelers and locals alike. As we gear up for the 2025 Texas Route 66 Festival Finale on June 14, 2025, we’re inviting you to join us as a Title Sponsor or one of our valued sponsors. This is your chance to align your brand with a beloved, world-renowned icon. The second annual ANB Route 66 Celebration in June 2024 was a phenomenal success, drawing over 12,500 attendees—and this is just the beginning. As a sponsor, you’ll not only showcase your brand to a growing audience but also contribute to a festival that our community will cherish for years to come. Join us in making history and ensure that your brand shines at the heart of the Texas Route 66 Festival. Together, we can create an event that resonates with the spirit of adventure and nostalgia, leaving a lasting impression on all who attend. Your support will be instrumental in turning this vision into reality. Will you be part of the journey?