🌈 Baton Rouge Pride Fest 2026
The 17th Annual Celebration
Baton Rouge Pride is a volunteer-led 501(c)(3) charitable nonprofit organization serving the Capital Region. All sponsorships and advertisements are tax-deductible to the fullest extent permitted by law.
Baton Rouge Pride Fest is a free, family-friendly celebration welcoming an average of 14,000 attendees throughout festival day at the Raising Cane’s River Center.
Inspired by this year’s theme, “This Is What Pride Feels Like,” Pride Fest is more than an event — it is a high-energy, high-visibility platform connecting businesses, organizations, and community members in meaningful ways.
At the heart of Pride Fest is The Rainbow Exchange, a vibrant marketplace and resource fair featuring queer artists, small businesses, nonprofits, healthcare organizations, and community partners. Attendees enjoy live entertainment, community programming, family activities, free HIV testing and PrEP education, and interactive experiences throughout the day.
But Pride is more than one day.
Your sponsorship supports:
• Pride Fest (June)
• Pridesgiving (A Thanksgiving gathering supporting local youth, including ongoing contributions to Youth Oasis)
• World AIDS Day Red Gala (December)
• Year-round community initiatives
Serving the community beyond Pride Month.
📊 Audience, Media & Marketing Reach
The 17th Annual Baton Rouge Pride Fest delivers multi-channel exposure across live event activation, digital platforms, outdoor advertising, and regional media.
In-Person Attendance
• ~14,000 attendees throughout festival day
Pride Season Digital Reach (May 1 – June 30)
• 344,000+ combined social media reach
• 150,000+ engagements and interactions
• Majority of Facebook reach from non-followers
• Top-performing post reached 23,000+ individuals
Digital Billboard Campaign – Lamar Advertising
• 1.548 million delivered impressions
• 1.328 million guaranteed impressions
• 220,000 additional bonus impressions at no cost
Media Coverage
• Featured in local newspapers and regional magazines
• Coverage on Baton Rouge television news outlets
Baton Rouge Pride offers sponsors measurable visibility and authentic community engagement at scale.
