Winery Participation Application

Be part of the excitement at the First Annual Livermore Downtown Wine & Chocolate Stroll—an afternoon that attracts guests eager to sip, stroll, and celebrate Livermore’s vibrant wine scene in the heart of downtown. This inaugural event will feature 15+ local wineries paired with an assortment of chocolate tastings, creating a unique tasting experience for attendees as they explore downtown.

We’re inviting local wineries to participate and showcase your wines to an engaged audience of locals and visitors. This is a great opportunity to increase brand visibility, pour for new customers, and connect directly with wine lovers in a fun, community-centered setting. Each tasting stop will offer guests something memorable, and your winery can be one of the featured highlights of the stroll.

Spots are limited, so secure your place in this new tradition - deadline January 5th 2025. Join us in creating a memorable afternoon and enjoy the increased visibility, engagement, and community connection that come with being part of the Wine & Chocolate Stroll!

Winery Details for Wine Tasting:

Livermore Downtown Inc. will be securing an ABC license for the participating businesses for the event. 

LDI to Provide: 

• ABC License to be displayed at the pouring station.
• Sell tickets $40/each - participants to recieve tasting glass, wristband and tasting pass.
• Wine Pour sheet to be displayed at the pouring location.
• No alcohol beyond this point sign.
• Paring with participating Livermore Downtown business.

Winery to Provide:

• one - two cases of wine (same varietal) to be compensated for by business at $10/bottle of white and $12/bottle of red or sparkling. Case amount dependent on ticket sales and will be notified in advance if 1 or 2 cases needed.
• Optional: pourer for event Feb. 7th from 1-4pm - If choose not to have pourer, business will provide staff or volunteer.

Business to Provide:

• Ice 
• Cost of 1-2 cases of wine.
• A table or counter to pour from. 
• Dump bucket to pour any unwanted wine in (we recommend two – one by the pouring table and one at the exit). We recommend the 5-gallon paint buckets from the hardware store. 
• Tub or ice chests to put wine and ice to serve.
• Staff/volunteer to pour wine during the event (unless winery prefers to pour). 
• Chocolate sample for approx. 400-500 people. Must be pre-packaged if not restaurant.

LDI will send rules and details in separate email confirmation.

What do you need to do to participate? 

Complete the participation agreement on Eventeny by Monday, January 5th.

Should you have any questions or like an LDI staff to swing by to go over event details and application process, let us know!