Business Participation Application

Be part of the excitement at the First Annual “Livermore Downtown Wine & Chocolate Stroll”—an afternoon that draws visitors eager to explore, taste, and support local businesses throughout Livermore Downtown. This new event will feature 15+ local wines and a variety of delicious chocolate creations, offering participants a fun way to discover downtown.

We’re inviting downtown businesses to join in and showcase what makes your business unique. By participating, you’ll have the opportunity to welcome new foot traffic, introduce your products or services to a wide audience, and connect with both locals and visitors in a lively, community-focused atmosphere. Each stop on the stroll offers guests something special, and your business can be one of the highlights.

Spots are limited, so secure your place in this new tradition. Join us in creating a memorable afternoon and enjoy the increased visibility, engagement, and community connection that come with being part of the Wine & Chocolate Stroll!

Business Details for Wine Tasting:

Livermore Downtown Inc. will be securing an ABC license for the participating businesses for the event. Businesses will need to have their property owners complete the "ABC Business Participation Form" and return it to LDI no later than Monday, January 5th in addition to participation application.

LDI to Provide: 

• ABC License to be displayed at the pouring station.
• Wine Pour sheet to be displayed at the pouring location.
• No alcohol beyond this point sign.
• Two Cases of wine from local winery/distributor (business to pay for approx. $120-$144/case).

Business to Provide:

• Ice – at least 2-3 bags.
• Cost of TWO cases of wine. Plus $30 participation fee for Non-2026 Livermore Downtown Inc. Partners.
• A table or counter to pour from. 
• Your own dump bucket to pour any unwanted wine in (we recommend two – one by the pouring table and one at the exit). We recommend the 5-gallon paint buckets from the hardware store. Hang on to these, we will be adding strolls in 2026!
• Your own Tub or ice chests to put wine and ice to serve.
  Staff/volunteer to pour wine during the event. Be sure they understand the rules. Our event ABC and your participation depends on you and any volunteers and staff following the rules.
• Chocolate sample for approx. 400-500 people. Must be pre-packaged if not restaurant.

LDI will send rules and details in separate email confirmation.

 

Restaurants Only:

If you plan to serve wine tasting and currently have ABC – complete “Restaurant Surrender” for. You will need to complete section one and four and include a simple drawn map of where in your location you will serve event tasting separate from area of your current ABC. 

You can serve a chocolate sample only and forgo the ABC license completely – listed as chocolate stop only.
 

What do you need to do to participate? 

Complete the participation agreement on Eventeny by Monday, January 5th  and email your ABC license signed by your property owner to admin@livermoredowntown.com.

Should you have any questions or like an LDI staff to swing by to go over event details and application process, let us know!