Custom Application

2026 Pride Parade Contingent Registration - Early Registration

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Deadline: Feb 28, 2026 11:59 pm (GMT-08:00) Pacific Time (US & Canada)
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Date: Jul 18, 2026 10:00 am - Jul 18, 2026 3:00 pm (PST)
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$125.00-7,500.00

About the event

San Diego’s largest celebration of diversity, inclusion, and LGBTQ+ joy is ready for you! San Diego’s Pride Parade is the largest single-day civic event in the region and is among the largest Prides in the United States, attracting over 250,000 cheering supporters of the LGBTQIA+ community. Pride isn’t just a day—it’s a year‑round movement. Beyond the parade and festival, San Diego Pride, a registered 501(c)(3) nonprofit, provides advocacy, community programs, and philanthropic support throughout the year. Your participation directly powers this ongoing work. Together, we create a stronger, more equitable future for all. 2026's Theme: Pride Shines On
San Diego Pride
San Diego Pride
San Diego Pride
San Diego Pride

About the application

2026 PRIDE PARADE APPLICATION PROCESS

When:  Saturday, July 18, 2026, 10:00 am - 3:00 pm
Route:  Hillcrest (TBD)

2026 Theme: Pride Shines On

Organizations wishing to participate in the 2026 San Diego Pride parade must submit a parade application. Each application will be reviewed by the Parade Committee for acceptance in the 2026 Pride Parade.


Please read the Parade Entry Rules & Regulations before completing this form (attached in related files section). Complete all sections in as much detail as possible.

  • Confirmation: You will receive confirmation via email that your application has been received.
  • Acceptance:  You will receive notification of acceptance in the parade via email within 2 weeks of application submission.

NOTE:  San Diego Pride reserves the right to reject incomplete parade applications or applications that do not reflect the mission and values of San Diego Pride. Your parade application is not completed until payment has been received.

 

INVOICE NOTICE: If you require an invoice in order to move forward with your application, please email parade@sdpride.org. Invoice requests will be available until May 1, 2026. All invoices will be issued through Eventeny and managed directly within the portal. Please note that requesting an invoice may delay the processing of your application; we strongly encourage applicants to submit credit card and/or ACH information on the payment page to avoid delays. After May 1, all applicants will be required to submit payment on the final page of the application.

 

Please note that you will only be charged once your application has been approved.

 

Additionally, the application WILL keep your progress as long as you click "save and continue." This means that you can come back to finish the application without worrying about having to re-do the entirety.

Terms & Conditions

**PLEASE READ**
Parade Entry Rules & Regulations

San Diego Pride strives to be a fun, safe, and family-friendly event. We, therefore, require all contingents in the parade to adhere to the following rules:

Parade Theme: San Diego Pride (SD Pride) requires all participating contingents to reflect this year’s theme in an acceptable and tasteful manner. The 2026 theme is Pride Shines On.

Forward Motion: All contingents are required to maintain a continuous forward motion during the parade. No stopping unless directed by SD Pride staff. All performances or maneuvers must be “on the move.” NO GAPS between parade units of more than 30 feet.

Emergency Traffic Lane: Police and Fire Department traffic lanes must be kept open at all times. The law forbids parking vehicles, decorating units, practicing routines and / or forming walking groups in these lanes.

Throwing from Your Contingent: Parade participants may not throw any item into the crowds. This means you may not throw items from your unit, float, or auto. Items may be handed out. NOTE: A penalty of $150 for each infraction will be levied. If your entry is pulled from the parade, entry fees will not be refunded or returned.

Contingent Monitor: ALL contingents are required to supply at least one monitor for every 25 participants to assist SD Pride officials while the parade is in progress. Any contingent without a monitor will not be able to participate. Their monitor's role is to 1.) assist in the safety, specifically keeping the area in front of vehicles clear of pedestrians; 2.) assist in the movement and pacing of the parade.

Nudity and Obscenity: Nudity and obscenity are not permitted as defined by California State Code, title 17.04.480, and San Diego ordinance SDMC 56.53(c). Violators may be subject to citation or arrest by the San Diego Police Department.

Solicitation: Contingents are not allowed to solicit money along the parade route.

Signs & Banners: In order to better facilitate parade announcements and TV coverage, a sign or banner providing the name of the organization / business must precede each contingent participating in the parade or the contingent shall have the name prominently displayed on their vehicle. Position number must be attached to your banner or vehicle window or carried by your designated parade liaison, whichever is most visible to announcers and video cameras. Position number should be posted on the upper left of the banner or on the front passenger window for a vehicle.

Animal Contingents: Dogs are the only animals allowed in the parade, and must be included in a way that prioritizes the safety of the animal. Including dogs in your contingent must be disclosed to the Parade team in your registration form. All dogs must be on a leash and attended at all times. Each contingent with dogs must provide clean-up for all waste created by the animals. Waste cannot be left on the streets. Violators will be immediately removed from the staging, parade, or dispersal area and assessed a $150 clean-up fee. All animals are subject to monitoring by the San Diego Humane Society and ASPCA. Please ensure you have water for all animals. Footpads are strongly encouraged for dogs walking on leash; placing dogs in wagons or strollers is highly encouraged. Please review AKC’s guide to protecting dog paws on hot pavement. Consider connecting with long-standing parade contingents such as San Diego Pug Rescue or Frosted Faces Foundation for tips on safely including dogs in your contingent.

NOTE: Service animals are always welcome in any contingent. Please contact accessibility@sdpride.org if you have questions related to service animals in your contingent.

Vehicle Breakdown: Towing charges for any contingent vehicle that becomes disabled and / or delays the Parade will be at the contingent’s expense.

Hold Harmless / Indemnity: All contingents are responsible for any and all acts and / or omissions on their part, or on the part of their agents, marchers, volunteers and / or employees that may result in injury or damage to themselves their agents, marchers, volunteer and / or employees or to third parties. Contingents specifically agrees to indemnify and to hold San Diego Pride and the City of San Diego and its agents, volunteers, and employees free and harmless and to defend it from any and all claims arising out of such acts or omissions.

Insurance & Driver’s License: Each contingent vehicle that enters the parade line-up area and / or participates in the parade must have liability insurance and the driver must have a valid driver’s license, proof of which must be submitted when registering for the parade.

Removal of Participants: San Diego Pride reserves the right to remove any contingent and / or person(s) from the pre-parade staging area or parade that, in Pride’s opinion is offensive, a hindrance to the progress of the parade, places other participants in danger or violates any regulation of this application.

Safety Meeting: All Parade contingents are required to send at least one representative to one of the Parade Safety Meetings.

Third Party Businesses: ​Contingents and floats cannot be sponsored by or display logos or trademarks from third party businesses or organizations without the advance express written permission of San Diego Pride. Such permission, if granted, will include additional fees and conditions and must take place prior to June 20, 2026. Please contact Marvens Pierre, Director of Event Production, at marvens@sdpride.org for more information. Contingents found in violation of this rule will be invoiced by Pride for the full amount of a second contingent.

Marching Together and Third-Party Reassignment: No contingent is allowed to participate as one or as part of another contingent without advance pre-parade registration and approval from San Diego Pride. Any contingent “crashing” the parade will be removed immediately. Groups desiring to march with other groups must state that in the “Special Requests” field of the application. No parade entry may be reassigned to a third party without the express written approval of San Diego Pride.

Drugs & Alcohol: It is illegal to possess or consume alcohol or drugs while participating on City of San Diego streets, ordinance SDMC 56.54(a). Any illegal behaviors and / or violations of the law will not be tolerated in the SD Pride Parade staging, route and dispersal area. You will be responsible for any fines, fees, arrests, injury, or imprisonment that may occur if you break these or any other laws. In addition, violations will be immediate cause for dismissal from the parade. Please discourage your participants from consuming any alcohol or drugs prior to or during the parade

REFUND / CANCELLATION POLICY: Your parade contingent fee is NON-REFUNDABLE unless cancellation, IN WRITING, is received by SD Pride before 5pm on June 20, 2026. There is a $100 refund / cancellation fee for contingents that paid over $350.00.

Prices

501(c)3* Non-Profit / Social Org (Annual Budget under $1 million) $125.00 EARLY BIRD PRICE - DEADLINE IS FEB 28, 2026 @ 11:59 PM.
501(c)3* Non-Profit / Social Org (Annual budget between $1 million to $5 million) $550.00 EARLY BIRD PRICING - DEADLINE IS FEBRUARY 28, 2026 @ 11:59 PM.
501(c)3 Non-Profit ($5 million-$50 million) + Gov't/Political/Tribal + Schools/Colleges/Universities $1,750.00 EARLY BIRD PRICING - DEADLINE IS FEBRUARY 28, 2026 @ 11:59 PM.
Local Small Business $600.00 EARLY BIRD PRICING - DEADLINE IS FEBRUARY 28, 2026 @ 11:59 PM.
Corporations, Large Businesses & Nonprofits (Annual Budget $50M+) $7,500.00 EARLY BIRD PRICING - DEADLINE IS FEBRUARY 28, 2026 @ 11:59 PM.

Questions on the application

User information

  • First name
  • Last name
  • Email

Business information

  • Business name
  • Legal business name
  • Contact name
  • Address
  • Email
  • Phone
  • Website (Optional)
  • Logo (Optional)

Additional information

  • Please list how many animals will be in your contingent.
  • Please enter the third-party contractor information below
  • Please select your organization type (choose ONE):
  • Type of vehicle or float
  • Type of vehicle or float #1
  • Tax ID Number
  • Vehicle #1 Information
  • Vehicle #1 Information
  • For Nonprofit Organizations: Please upload your tax determination letter here.
  • Type of vehicle or float #2
  • For Nonprofit Organizations: Please upload your most recent 990 Form here.
  • Vehicle #2 Information
  • I understand that my contingent must send at least one representative to attend a MANDATORY one-hour safety meeting at the dates/times listed in description.
  • Day-of Pride Parade PRIMARY Point of Contact Information
  • Please select your Contingent Type:
  • Please describe your entry, include specific features, description of any swag / giveaways that you intend to hand out and how you will interact with the parade viewers at the 2026 Pride Parade
  • Our Contingent will include:
  • Parade Review Statement
  • How many vehicles will you have?
  • How many marchers do you anticipate having in your Contingent?
  • Will you be assembling / building your parade contingent in the staging area?
  • Will you have a third-party contractor in the parade set-up / staging area?
  • Please describe below if your contingent has any special requests (if none, please ignore).
  • By submitting your application, you understand and agree to the San Diego Pride Parade Rules and Regulations (see attached document in "related files")
  • A Certificate of Insurance (COI) is required in order to participate. Please indicate below how you will submit your COI:
  • Please upload your COI here:
  • I understand and agree that my contingent MUST submit a COI (either uploaded via application or emailed) in order to participate in the Pride Parade, and failure to do so will forfeit my participation.
2026 Pride Parade Contingent Registration - Early Registration
2026 Pride Parade Contingent Registration - Early Registration
San Diego Pride Parade 2026