We are inviting select industry leaders to join us as speakers and panelists. These sessions are designed to be both insightful and engaging, offering immense value to attendees and visibility for participants.
AltBev Expo 2026 - Expert Panels
1. BUZZ WITHOUT BOOZE - THE RISE OF THC AND FUNCTIONAL BEVERAGES:
EXPLORING HOW CANNABIS AND MUSHROOM-INFUSED DRINKS ARE REDEFINING THE BEVERAGE MARKET AND RESHAPING CONSUMER EXPECTATIONS
2. SHELF WARS - WINNING SPACE IN CONVENIENCE, GROCERY, AND C-STORES:
INSIDER INSIGHTS ON HOW TO POSITION AND SELL ALT-BEV PRODUCTS IN THE COMPETITIVE RETAIL LANDSCAPE
3. SOBER CURIOUS, STILL SOCIAL - REDEFINING NIGHTLIFE WITH MOCKTAILS AND NA BRANDS:
HOSPITALITY EXPERTS DISCUSS HOW ALCOHOL-FREE DOESN'T MEAN FLAVOR- OR FUN-FREE
4. FUNCTIONAL OR FLUFF? - WHAT CLAIMS ACTUALLY MATTER TO MODERN CONSUMERS:
HONEST DISCUSSIONS ABOUT HEALTH CLAIMS, FDA RISK, AND BRAND TRUST
5. FROM GARAGE TO GROCERY - HOW ALTBEV FOUNDERS SCALE WITHOUT SELLING OUT:
STARTUPS SHARE THEIR JOURNEY FROM SCRAPPY BEGINNINGS TO MULTI-STATE DISTRIBUTION
6. FLAVOR IS KING - TRENDS IN TASTE, SWEETENERS, AND SENSORY EXPERIENCE:
AN EXPLORATION OF HOW ALT-BEV BRANDS WIN HEARTS AND PALATES WITH UNIQUE FLAVOR PROFILES
7. WHAT'S YOUR LABEL REALLY SAYING? - DESIGN, COMPLIANCE & STANDING OUT AT A GLANCE:
FROM BRANDING TO LEGAL COMPLIANCE, WHAT GOES ON YOUR CAN MATTERS MORE THAN EVER
8. DATA, DOLLARS, AND DTC - CRACKING THE CODE ON ONLINE BEVERAGE SALES:
KEY DIGITAL STRATEGIES FOR BUILDING BRAND LOYALTY AND SALES ONLINE
9. THE NEW VICE ECONOMY - ALTBEV AT THE CROSSROADS OF WELLNESS, CANNABIS & CULTURE:
EXPLORING THE BLURRED LINES BETWEEN INDULGENCE AND HEALTH ACROSS MODERN CONSUMER HABITS
10. POWER PLAYERS - WHAT DISTRIBUTORS, HOSPITALITY GROUPS, AND BUYERS WANT IN 2026:
DIRECT INSIGHTS FROM THE PEOPLE MAKING LARGE-SCALE PURCHASING DECISIONS
All interested participants should complete this application, identifying which panel(s) you would like to participate in, as well as any background information you would like us to consider. If you have any questions or would like to discuss further, please email cheers@altbevexpo.com.
