2024 Mush, Music & Mutts: NC's Official Fall Liver Mush Festival - Eventeny

2024 Mush, Music & Mutts: NC's Official Fall Liver Mush Festival

event Oct 19 9:00 am - Oct 19 4:00 pm
(GMT-04:00) Eastern Time (US & Canada) 118 S. Washington Street, Shelby, North Carolina 28150, United States
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Hosted by Cleveland County Tourism
Cleveland County Tourism logo
event
Dates
Oct 19 9:00 am - Oct 19 4:00 pm
(GMT-04:00) Eastern Time (US & Canada)
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Location
118 S. Washington Street, Shelby, North Carolina 28150, United States
Join us for the 2024 Mush, Music & Mutts Festival - North Carolina’s Official Fall Liver Mush Festival on Saturday, October 19th from 9 AM to 4 PM in beautiful Uptown Shelby! Recognized in regional and national media including Andrew Zimmern's Bizarre Foods, this festival celebrates the unique regional delicacy and local food staple known as liver mush. Festival highlights include a liver mush eating contest, recipe contest and cookoff, live music, and more than 80 craft, food, and beverage vendors. Featured partner RollOver Pets presents the "Mutts" portion with a pet costume contest and parade, K9 demo and trick shows, musical sit contests, and more! Enjoy freshly prepared liver mush sandwiches and dishes proudly served by local producers of this well-loved "delicacy"! Free to attend, pets welcome, and fun for the whole family!
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Parking instructions
The festival is held in the heart of Uptown Shelby. For general mapping, map to 118 S. Washington Street – you won’t be able to drive to that spot as it is within the festival area but once near the festival, you will see various places to park or you can ride a shuttle. Free Parking is available around Uptown Shelby. Some of these are in areas beyond the boundary of the festival so please follow all traffic and pedestrian safety signals. Accessible Parking - Vehicles must display either a NC DMV-issued disability placard or license plate to enter and park. Cars without this may be towed. Accessible parking is available on a first come first serve basis at : ACCESSIBLE PARKING ONLY: HomeTrust Bank – 224 E. Warren Street located on the corner of Dekalb and Warren St, right at the edge of the festival. Wells Fargo Bank – 231 S. Washington St located at the corner of Washington and Graham Street. Enter the lot on Graham Street. PLEASE NOTE: There are businesses that state their parking is for their guests only... unless it says festival parking, we recommend you not park there. Some of those businesses will have your car towed.
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Marketplace

2024 Business Vendor Booth (NOT Selling)
4 shops
Allen Tate Realtors
Allen Tate Realtors
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American Restoration
American Restoration
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Mathewson Mortgage Capital, LLC
Mathewson Mortgage Capital, LLC
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Renewal by Andersen
Renewal by Andersen
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2024 Food, Drink, Concessions
6 shops
Crossroads Culinary
Crossroads Culinary
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Frios Gourmet Pops-Belmont
Frios Gourmet Pops-Belmont
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Nothing Bundt Cakes Gastoia
Nothing Bundt Cakes Gastoia
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Now That’s Fudge
Now That’s Fudge
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Repicci's Italian Ice and Gelato
Repicci's Italian Ice and Gelato
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R
Rollin Grub LLC
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2024 Locally Crafted Vendor
18 shops
3Ts Crafts and Designs
3Ts Crafts and Designs
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Aleya's Accessories
Aleya's Accessories
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Arctic Sweet Treats
Arctic Sweet Treats
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Carolina Sun at Dawn
Carolina Sun at Dawn
5star
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Cline's Nursery
Cline's Nursery
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Foothills Quilters Guild
Foothills Quilters Guild
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Homespun By Betty
Homespun By Betty
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Kim Jones Creations
Kim Jones Creations
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Mitchell Family Studios
Mitchell Family Studios
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Peace Avenue
Peace Avenue
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Round Mountain Sauces, LLC
Round Mountain Sauces, LLC
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R
Rustic Design 4U
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Simply American Dog Treat Company
Simply American Dog Treat Company
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Sun's Jewelry
Sun's Jewelry
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Toadly Freeze Dried
Toadly Freeze Dried
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Tranquil Soul Bath Products
Tranquil Soul Bath Products
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Vickie Lynn
Vickie Lynn
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Whimsical wiffs
Whimsical wiffs
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2024 Small Business Vendor Booth: Home-Based/Non-Profit Sales or Retail
5 shops
At Peace salon and Spa
At Peace salon and Spa
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Liona’s Heavenly Sprinkles
Liona’s Heavenly Sprinkles
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Lisa's VIP Nail Party
Lisa's VIP Nail Party
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Scentsy
Scentsy
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The Pickle Fetish Co.
The Pickle Fetish Co.
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Non-Profit/Higher Education/Government Vendor Booth (NOT Selling)
7 shops
Ambassador Baptist College
Ambassador Baptist College
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B
Benjamin Cleveland Chapter Daughters of the American Revolution
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Cleveland Community College
Cleveland Community College
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Cleveland County Democratic Party
Cleveland County Democratic Party
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Cleveland County GOp
Cleveland County GOp
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Mental Health Association of Cleveland County
Mental Health Association of Cleveland County
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Shelby Civitan Club and Road to Hope Shelby
Shelby Civitan Club and Road to Hope Shelby
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Interested in applying to the event:
6 active applications
2024 Food, Drink, Concessions
Deadline: Aug 15, 2024
Apply
This category is for food and beverage (non-alcoholic) vendors and/or food trucks. 

We are offering promotional incentives for food vendors that feature a menu item containing liver mush. Vendors are welcome to use any brand of liver mush (not liver pudding or scrapple) and our liver mush producers may offer discounts on bulk purchases (please let us know if you’re interested).
 
Background: The 2023 Mush, Music & Mutts Festival had 15,000+ in attendance. Our goal is to have a balanced mix of food and beverage vendors, locally crafted vendors, businesses, and non-profits.
 
We are especially interested in vendors with liver mush-related angles, high-quality products/services, unique and/or handcrafted items, and positive experiences for our attendees. We will select from applicants that support this mix. 
 
Each standard vendor spot is 12' x 12', allowing for a 10' x 10' setup plus a little additional space for merchandise or other items. Vendors are not to exceed the designated space. If you will need additional space for merchandise, supplies, equipment, etc., please select the Double Booth Option. Vendors must provide their own supplies including tables, full table coverings, chairs, and/or tents.
 
Would you like to have a more substantial marketing presence during the festival? Consider a festival sponsorship! All sponsors have the option of a booth in a prime location on the square. Sponsorships start at $600, please contact Emily Epley at emily.epley@clevelandcountync.gov for more information.
 
BOOTH RATES DO NOT INCLUDE ELECTRICITY. MUST PURCHASE BOTH BOOTH and ELECTRICITY. A limited number of electric hookups are available, so please be sure to request it in your application. We will prioritize requests based on the business needs (i.e Food Trucks vs. plugging in a fan).
 
You are responsible for providing your own extension cords and power strips if needed. Extension cords can’t be placed where hazards may be created. Safety covers are required for public safety.
 
Have questions? Need support processing your application? Let us know, we are happy to help and will reach out as quickly as possible! 
 
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2024 Beer-Wine Vendors
Deadline: Aug 15, 2024
Apply
This category is for local beer and wine vendors selling by the glass or bottles/cans. We will be accepting limited alcohol vendors for the 2024 festival. 
 
Background: The 2023 Mush, Music & Mutts Festival had 15,000+ in attendance. Our goal is to have a balanced mix of food and beverage vendors, locally crafted vendors, businesses, and non-profits.
 
We are especially interested in vendors with liver mush-related angles, high-quality products/services, unique and/or handcrafted items, and positive experiences for our attendees. We will select from applicants that support this mix. 
 
Each standard vendor spot is 12' x 12', allowing for a 10' x 10' setup plus a little additional space for merchandise or other items. Vendors are not to exceed the designated space. If you will need additional space for merchandise, supplies, equipment, etc., please select the Double Booth Option. Vendors must provide their own supplies including tables, full table coverings, chairs, and/or tents.

BOOTH RATES DO NOT INCLUDE ELECTRICITY. MUST PURCHASE BOTH BOOTH and ELECTRICITY. A limited number of electric hookups are available, so please be sure to request it in your application. We will prioritize requests based on the business needs (i.e. Food Trucks vs. plugging in a fan).

You are responsible for providing your own extension cords and power strips if needed. Extension cords can’t be placed where hazards may be created. Safety covers are required for public safety.
 
Have questions? Need support processing your application? Let us know, we are happy to help and will reach out as quickly as possible! 
Show more >
2024 Locally Crafted Vendor
Deadline: Aug 15, 2024
Apply
This category is for handcrafted items such as jewelry, pottery, woodworking, dog treats or accessories, and clothing or locally grown items. This also includes locally-made packaged food items for sale such as honey, jams/jellies, and sauces (if uncertain, please reach out!). Vendors may have demonstrations, displays, or activities but the emphasis is on the sale of locally crafted items. Other businesses interested in selling should select the Business Vendor Booth. 
 
Background: The 2023 Mush, Music & Mutts Festival had 15,000+ in attendance. Our goal is to have a balanced mix of food and beverage vendors, locally crafted vendors, businesses, and non-profits.
 
We are especially interested in vendors with liver mush-related angles, high-quality products/services, unique and/or handcrafted items, and positive experiences for our attendees. We will select from applicants that support this mix. 
 
Each standard vendor spot is 12' x 12', allowing for a 10' x 10' setup plus a little additional space for merchandise or other items. Vendors are not to exceed the designated space. If you will need additional space for merchandise, supplies, equipment, etc., please select the Double Booth Option. Vendors must provide their own supplies including tables, full table coverings, chairs, and/or tents.
 
Would you like to have a more substantial marketing presence during the festival? Consider a festival sponsorship! All sponsors have the option of a booth in a prime location on the square. Sponsorships start at $600, please contact Emily Epley at emily.epley@clevelandcountync.gov for more information.
 
BOOTH RATES DO NOT INCLUDE ELECTRICITY. MUST PURCHASE BOTH BOOTH and ELECTRICITY. A limited number of electric hookups are available, so please be sure to request it in your application. We will prioritize requests based on the business needs (i.e Food Trucks vs. plugging in a fan).
 
You are responsible for providing your own extension cords and power strips if needed. Extension cords can’t be placed where hazards may be created. Safety covers are required for public safety.
 
Have questions? Need support processing your application? Let us know, we are happy to help and will reach out as quickly as possible! 
 
Show more >
2024 Small Business Vendor Booth: Home-Based/Non-Profit Sales or Retail
Deadline: Aug 15, 2024
Apply
This category is for Home-Based/Non-Profit Sales or Retail including clothing/jewelry (non-handcrafted) or Home-Based Businesses (limit of 1 per brand) or non-profit groups selling products or services. Examples include clothing/accessories, toys, and home-based businesses such as Scentsy, Tupperware, Mary Kay, etc. 
 
Non-profit organizations selling on behalf of their organization may have demonstrations, displays, or activities related to specific products/services, but the emphasis is on the sale of products or wares. The sale of one food item such as kettle corn, snow cones, cotton candy, and similar foods does not subject the vendor to health regulations.

If you are interested in representing a business such as Mobile, Home Repair/Enhancement Products, Business Services, Mobile/Cellular Phones, Banking, etc., please register as a 2024 Business Vendor (Not Selling).
 
Background: The 2023 Mush, Music & Mutts Festival had 15,000+ in attendance. Our goal is to have a balanced mix of food and beverage vendors, locally crafted vendors, businesses, and non-profits.
 
We are especially interested in vendors with liver mush-related angles, high-quality products/services, unique and/or handcrafted items, and positive experiences for our attendees. We will select from applicants that support this mix. 
 
Each standard vendor spot is 12' x 12', allowing for a 10' x 10' setup plus a little additional space for merchandise or other items. Vendors are not to exceed the designated space. If you will need additional space for merchandise, supplies, equipment, etc., please select the Double Booth Option. Vendors must provide their own supplies including tables, full table coverings, chairs, and/or tents.
 
Would you like to have a more substantial marketing presence during the festival? Consider a festival sponsorship! All sponsors have the option of a booth in a prime location on the square. Sponsorships start at $600, please contact Emily Epley at emily.epley@clevelandcountync.gov for more information.
 
BOOTH RATES DO NOT INCLUDE ELECTRICITY. MUST PURCHASE BOTH BOOTH and ELECTRICITY. A limited number of electric hookups are available, so please be sure to request it in your application. We will prioritize requests based on the business needs (i.e. Food Trucks vs. plugging in a fan).
 
You are responsible for providing your own extension cords and power strips if needed. Extension cords can’t be placed where hazards may be created. Safety covers are required for public safety.
Have questions? Need support processing your application? Let us know, we are happy to help and will reach out as quickly as possible! 
Show more >
2024 Business Vendor Booth (NOT Selling)
Deadline: Aug 15, 2024
Apply
This category is for Business Vendor Booths (Not Selling) that will promote their services and share information; and may have demonstrations, displays, screenings, or activities that relate to the services promoted. Examples would be home repair or upgrades such as gutters, decking, mobile service, physical fitness, banking, or other similar businesses. May not sell products or services.
 
Background: The 2023 Mush, Music & Mutts Festival had 15,000+ in attendance. Our goal is to have a balanced mix of food and beverage vendors, locally crafted vendors, businesses, and non-profits.
 
We are especially interested in vendors with liver mush-related angles, high-quality products/services, unique and/or handcrafted items, and positive experiences for our attendees. We will select from applicants that support this mix. 
 
Each standard vendor spot is 12' x 12', allowing for a 10' x 10' setup plus a little additional space for merchandise or other items. Vendors are not to exceed the designated space. If you will need additional space for merchandise, supplies, equipment, etc., please select the Double Booth Option. Vendors must provide their own supplies including tables, full table coverings, chairs, and/or tents.
 
Would you like to have a more substantial marketing presence during the festival? Consider a festival sponsorship! All sponsors have the option of a booth in a prime location on the square. Sponsorships start at $600. 

Businesses who sponsor at the $1,000 level or higher can also request exclusivity for their business type, in addition to all of the regular sponsor benefits. Please contact Emily Epley at emily.epley@clevelandcountync.gov for more information.
 
BOOTH RATES DO NOT INCLUDE ELECTRICITY. MUST PURCHASE BOTH BOOTH and ELECTRICITY. A limited number of electric hookups are available, so please be sure to request it in your application. We will prioritize requests based on the business needs (i.e. Food Trucks vs. plugging in a fan).
 
You are responsible for providing your own extension cords and power strips if needed. Extension cords can’t be placed where hazards may be created. Safety covers are required for public safety.
 
Have questions? Need support processing your application? Let us know, we are happy to help and will reach out as quickly as possible! 
Show more >
Non-Profit/Higher Education/Government Vendor Booth (NOT Selling)
Deadline: Aug 15, 2024
Apply
This category is for local government entities, schools and universities, or charities and community service agencies with a designated IRS nonprofit status that will promote their programs and share information. May have demonstrations, displays, screenings, or activities that relate to the services promoted. May not sell products or services.
 
Background: The 2023 Mush, Music & Mutts Festival had 15,000+ in attendance. Our goal is to have a balanced mix of food and beverage vendors, locally crafted vendors, businesses, and non-profits.
 
We are especially interested in vendors with liver mush-related angles, high-quality products/services, unique and/or handcrafted items, and positive experiences for our attendees. We will select from applicants that support this mix. 
 
Each standard vendor spot is 12' x 12', allowing for a 10' x 10' setup plus a little additional space for merchandise or other items. Vendors are not to exceed the designated space. If you will need additional space for merchandise, supplies, equipment, etc., please select the Double Booth Option. Vendors must provide their own supplies including tables, full table coverings, chairs, and/or tents.
 
Would you like to have a more substantial marketing presence during the festival? Consider a festival sponsorship! All sponsors have the option of a booth in a prime location on the square. Sponsorships start at $600, please contact Emily Epley at emily.epley@clevelandcountync.gov for more information.
 
BOOTH RATES DO NOT INCLUDE ELECTRICITY. MUST PURCHASE BOTH BOOTH and ELECTRICITY. A limited number of electric hookups are available, so please be sure to request it in your application. We will prioritize requests based on the business needs (i.e Food Trucks vs. plugging in a fan).

You are responsible for providing your own extension cords and power strips if needed. Extension cords can’t be placed where hazards may be created. Safety covers are required for public safety.
 
Have questions? Need support processing your application? Let us know, we are happy to help and will reach out as quickly as possible! 
 
Show more >

Hosted by Cleveland County Tourism

Joined Eventeny in January 2020
event 5 events location_on Shelby, North Carolina, United States
Carolina's Land of Rhythm & Roots celebrates the rich music, history and food traditions of the region. We host the annual Mush, Music & Mutts Festival, which started as a celebration of local food staple, liver mush. The festival... + More
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