The Great Northern Sauna Village
Friday, January 29 – Sunday, January 31, 2027 | 10:00 a.m. – 10:00 p.m.
The Great Northern Sauna Village is open all three days from 10:00 a.m. to 10:00 p.m. Sessions are included with festival passes; vendor payouts are calculated per person, per session, and disbursed after the event.
How scheduling works: Prime session slots are released first for advance registration. As those fill, additional slots are opened. Remaining availability can be purchased on-site throughout the day.
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Session Formats
- Open Steam — 60 minutes: Available throughout operating hours. Slots are released in waves, beginning with peak windows. Vendors can expect up to 24 Open Steam sessions across the festival.
- Guided Sessions — 90 minutes: Limited slots per day. Prime time blocks open for advance registration first, with additional availability released as demand fills. Vendors may staff their own guide or request TGN scheduling support (the guide cost will be deducted from the payout if TGN-staffed).
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Special Programming
In addition to Open Steam and Guided Sessions, Sauna Village features dedicated programming that reflects the full spirit of The Great Northern. These sessions are either curated by TGN or proposed by vendors during the application process.
- BIPOC Sauna: A dedicated session centering Black, Indigenous, and people of color in the sauna tradition. These sessions create intentional space for community, rest, and cultural exchange. Vendors with experience hosting affinity-based programming are encouraged to propose sessions of this kind.
- Sauna Rave: Where the heat meets the beat. Sauna Raves bring music, movement, and communal energy into the sauna experience — think curated sound, atmosphere, and a little controlled chaos in the best way. Vendors interested in hosting or collaborating on Sauna Rave programming are welcome to propose a concept.
- Family Sauna: Designed for families with children, these sessions offer a welcoming, lower-temperature introduction to sauna culture. Family Saunas prioritize comfort, curiosity, and connection — making the tradition accessible to the next generation of winter enthusiasts.
Vendors interested in leading special programming sessions should indicate their interest and describe their concept in the application. TGN will review proposals and confirm placements as the schedule is finalized. Special programming sessions carry an enhanced payout to reflect the added preparation and intentionality involved.
Each session includes a 30-minute turnover window.
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Vendor Fees
Vendor fees cover the full logistics and operations of Sauna Village. A flat fee is due upon acceptance; a 15% revenue share is deducted from session payouts after the event.
Early Bird Pricing- Deadline Sept 1, 2026
Sauna Size | Capacity | Flat Fee | Revenue Share
Small | 2–4 people | $650 | 15% of session payouts
Medium | 5–8 people | $1,400 | 15% of session payouts
Large | 9–15+ people | $1,900 | 15% of session payouts
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Per-Session Vendor Payouts
Payouts are calculated at $35 per person, per session. The 15% revenue share is deducted from gross session earnings after the event.
Sauna Size | Capacity | Gross Per 60 min Session | Vendor Payout (after 15%)
Small | 4 people | $140 | $119
Medium | 8 people | $280 | $238
Large | 15 people | $525 | $446
Session ticket processing fees are passed to the purchaser and do not affect vendor payouts.
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Example of Potential Revenue based on 8 sessions per day for 3 days.
Sauna Size | Open Steam Revenue Potential for 24 sessions (60 min)
Small | $2,856
Medium | $5,712
Large | $10,710
Our Sauna Village consistently attracts strong attendance. Vendors regularly report strong sales and meaningful customer engagement throughout the festival.
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Vendor Spots are limited. We are seeking approx. 15 total saunas. Applications are reviewed on a rolling basis. Acceptance is not guaranteed. Early bird pricing ends September 1st, 2026.
